Making Ads Pay PDF Download
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Author | : John Caples |
Publisher | : WWW.Snowballpublishing.com |
Total Pages | : 258 |
Release | : 2013-02 |
Genre | : Business & Economics |
ISBN | : 9781607965664 |
Download Making Ads Pay Book in PDF, ePub and Kindle
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Author | : John Caples |
Publisher | : |
Total Pages | : 264 |
Release | : 1957 |
Genre | : Advertising copy |
ISBN | : |
Download Making Ads Pay Book in PDF, ePub and Kindle
Author | : John Caples |
Publisher | : www.bnpublishing.com |
Total Pages | : 0 |
Release | : 2013-02-08 |
Genre | : Business & Economics |
ISBN | : 9781638231288 |
Download Making Ads Pay: Timeless Tips for Successful Copywriting Book in PDF, ePub and Kindle
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Author | : Lester Wunderman |
Publisher | : |
Total Pages | : 0 |
Release | : 1998 |
Genre | : Advertisers |
ISBN | : 9781558508347 |
Download Being Direct Book in PDF, ePub and Kindle
Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '
Author | : David Szetela |
Publisher | : John Wiley & Sons |
Total Pages | : 453 |
Release | : 2010-07-06 |
Genre | : Computers |
ISBN | : 0470917210 |
Download Pay-Per-Click Search Engine Marketing Book in PDF, ePub and Kindle
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Author | : John Caples |
Publisher | : Courier Corporation |
Total Pages | : 258 |
Release | : 2011-01-01 |
Genre | : Business & Economics |
ISBN | : 048648601X |
Download Making Ads Pay Book in PDF, ePub and Kindle
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Author | : Caples John |
Publisher | : |
Total Pages | : 0 |
Release | : 1901 |
Genre | : |
ISBN | : 9780006589105 |
Download Making Ads Pay Book in PDF, ePub and Kindle
Author | : Faris Yakob |
Publisher | : Kogan Page Publishers |
Total Pages | : 216 |
Release | : 2015-04-03 |
Genre | : Business & Economics |
ISBN | : 0749473614 |
Download Paid Attention Book in PDF, ePub and Kindle
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Author | : Jim F. Kukral |
Publisher | : John Wiley & Sons |
Total Pages | : 306 |
Release | : 2010-07-16 |
Genre | : Business & Economics |
ISBN | : 0470880686 |
Download Attention! This Book Will Make You Money Book in PDF, ePub and Kindle
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Author | : Luke Sullivan |
Publisher | : John Wiley & Sons |
Total Pages | : 451 |
Release | : 2016-01-19 |
Genre | : Business & Economics |
ISBN | : 1119164028 |
Download Hey, Whipple, Squeeze This Book in PDF, ePub and Kindle
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.