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| Author | : David Carlson |
| Publisher | : BIS Publishers |
| Total Pages | : 164 |
| Release | : 2012-12-25 |
| Genre | : Design |
| ISBN | : 9789063693046 |
A pocket guide to meaningful design in seven steps.
| Author | : Robert J. Brunner |
| Publisher | : FT Press |
| Total Pages | : 255 |
| Release | : 2008-08-12 |
| Genre | : Business & Economics |
| ISBN | : 0132703750 |
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
| Author | : Susan Weinschenk |
| Publisher | : Pearson Education |
| Total Pages | : 438 |
| Release | : 2011-04-14 |
| Genre | : Computers |
| ISBN | : 0132658607 |
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
| Author | : Dan Hill |
| Publisher | : |
| Total Pages | : 186 |
| Release | : 2012 |
| Genre | : |
| ISBN | : |
Strategic design is about applying the principles of traditional design to "big picture" systemic challenges such as healthcare, education and the environment. It redefines how problems are approached and aims to deliver more resilient solutions. In this short book, Dan Hill outlines a new vocabulary of design, one that needs to be smuggled into the upper echelons of power. He asserts that, increasingly, effective design means engaging with the messy politics - the "dark matter" - taking place above the designer's head. And that may mean redesigning the organisation that hires you.
| Author | : David Airey |
| Publisher | : New Riders |
| Total Pages | : 255 |
| Release | : 2012-10-26 |
| Genre | : Business & Economics |
| ISBN | : 0133052753 |
Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.
| Author | : Beth Pickens |
| Publisher | : Chronicle Books |
| Total Pages | : 211 |
| Release | : 2021-04-06 |
| Genre | : Self-Help |
| ISBN | : 1452184151 |
The Artist's Way for the 21st century—from esteemed creative counselor Beth Pickens. If you are an artist, you need to make your art. That's not an overstatement—it's a fact; if you stop doing your creative work, your quality of life is diminished. But what do you do when life gets in the way? In this down-to-earth handbook, experienced artist coach Beth Pickens offers practical advice for developing a lasting and meaningful artistic practice in the face of life's inevitable obstacles and distractions. This thoughtful volume suggests creative ways to address the challenges all artists must overcome—from making decisions about time, money, and education, to grappling with isolation, fear, and anxiety. No matter where you are in your art-making journey, this book will motivate and inspire you. Because not only do you need your art—the world needs it, too. • EXPERT ADVICE: Beth Pickens is an experienced and passionate arts advocate with extensive insight into working through creative obstacles. She has spent the last decade advising artists on everything from financial strategy to coping with grief. • PRACTICAL AND POSITIVE: This book is both a love letter to art and artists and a hands-on guide to approaching the thorniest problems those artists might face. Pickens offers a warm reminder that you are not alone, that what you do matters, and that someone out there wants you to succeed. • TIMELESS TOPIC: Like a trusted advisor, this book is an invaluable resource jam-packed with strategies for building a successful creative practice. From mixing business and friendship to marketing yourself on social media, this book can help. And it will—again and again. Perfect for: • Visual artists and makers • Writers, musicians, filmmakers, and other creatives • Art and design school graduates and grad-gift givers
| Author | : Julie Dirksen |
| Publisher | : New Riders |
| Total Pages | : 272 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 0321768434 |
Products, technologies, and workplaces change so quickly today that everyone is continually learning. Many of us are also teaching, even when it's not in our job descriptions. Whether it's giving a presentation, writing documentation, or creating a website or blog, we need and want to share our knowledge with other people. But if you've ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is harder than it seems. In Design For How People Learn, you'll discover how to use the key principles behind learning, memory, and attention to create materials that enable your audience to both gain and retain the knowledge and skills you're sharing. Using accessible visual metaphors and concrete methods and examples, Design For How People Learn will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.
| Author | : Seetal Solanki |
| Publisher | : National Geographic Books |
| Total Pages | : 0 |
| Release | : 2018-11-06 |
| Genre | : Design |
| ISBN | : 3791384716 |
This visually stunning investigation of natural and man-made materials will change the way you look at the world around you, while offering hope for the future of our planet. What does it mean to live in a material world, and how do materials of the past and present hold the keys to our future? This book tackles these questions by focusing on various issues that human beings face and by discussing potential materials-related solutions. Through the lens of intriguing projects by designers, artists, makers, and scientists, it presents a colorful panoply of ideas, technologies, and creative efforts that focus on the earth's most basic elements, while also showing how these elements can be transformed into entirely new materials. It explores, for example, how ancient practices such as dyeing fabric and making glue may hold the secret to renewable and earth-friendly consumer products, as well as how recycling plastics can tackle food waste, and how a type of light metal being developed may one day make air travel less fuel-reliant. This book also investigates the potential of the digital experience, suggesting how this most ephemeral type of matter can be used to improve our world. Eye-catching and provocative, Why Materials Matter serves as both a stimulating catalog of possibilities and a timely manifesto on how to consume, manufacture, and design for a better future.
| Author | : Nate Berkus |
| Publisher | : National Geographic Books |
| Total Pages | : 0 |
| Release | : 2012-10-16 |
| Genre | : Architecture |
| ISBN | : 0679644318 |
Does your home tell the story of who you are? In The Things That Matter, Nate Berkus shares intimate stories from his life, introduces us to people who influenced him and helped him forge his sense of style, and opens up about the remarkable experiences that have left him forever changed, all of which find expression in how he lives today. From his most cherished flea market finds, to his beloved books and photos, to the many extraordinary mementos he’s collected in his travels, every piece defines who he’s become and what endures in his world. Berkus invites readers into his own home as well as into twelve others, including a sleek steel-and-glass high-rise that soars above Chicago, a rustic cottage in the Hudson Valley, an ultra-chic atelier that maximizes every inch of space, a Greenwich Village townhouse that holds multiple art collections, and a study in meaningful minimalism in Marfa, Texas. The distinctive interiors beautifully displayed in this book offer revealing portraits of their owners’ lives and the inspiring choices that have made them who they are today. The Things That Matter convincingly lays out Nate Berkus’s philosophy that things do matter. Our homes tell our stories, they reflect the places we’ve been and the people we’ve loved along the way—and there can be no more beautiful design for living than that. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE SEATTLE TIMES
| Author | : |
| Publisher | : World Bank Publications |
| Total Pages | : 56 |
| Release | : |
| Genre | : |
| ISBN | : |
