Make a Profit with Italian Luxury
Author | : Salvo Spagna |
Publisher | : |
Total Pages | : 228 |
Release | : 2013 |
Genre | : |
ISBN | : 9788863455212 |
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Author | : Salvo Spagna |
Publisher | : |
Total Pages | : 228 |
Release | : 2013 |
Genre | : |
ISBN | : 9788863455212 |
Author | : Salvo Spagna |
Publisher | : Gruppo 24 Ore |
Total Pages | : 258 |
Release | : 2013-06-26T00:00:00+02:00 |
Genre | : Business & Economics |
ISBN | : 8863455473 |
Any business model has its rules. It may take years to discover them and establish a business. If you intend to invest in Made in Italy and luxury products, this book, in a clear and simple way, will guide you throught the Italian market opportunities and prevent you from making mistakes. The advice in “Make a profit with Italian Luxury” svaes your time when setting up your business. Ebook in sola lingua inglese.
Author | : Serena Rovai |
Publisher | : Taylor & Francis |
Total Pages | : 335 |
Release | : 2023-05-05 |
Genre | : Business & Economics |
ISBN | : 100087561X |
Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural, and social phenomenon, and the textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualized as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book – through an analysis of diverse cases – answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability. The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage, and tradition to major forces of change and innovative, entrepreneurial adaptations in the 21st century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage. This unique collection will be of interest for academics, scholars, and upper-level students across the fields of luxury management and marketing, brand management, consumer behavior as well as sustainability.
Author | : Andrea Ferolla |
Publisher | : Assouline Publishing |
Total Pages | : 6 |
Release | : 2018-07-01 |
Genre | : Travel |
ISBN | : 1614286809 |
Italy is a country synonymous with style and beauty in all aspects of life: the rich history of Rome, Renaissance art of Florence, graceful canals of Venice, high fashion of Milan, signature pasta alla bolognese of Bologna, colorful architecture of Portofino and winking blue waters of Capri and the Amalfi Coast, among many others. Italians themselves live effortlessly amid all this splendor, knowing instinctively just the type of outfit to throw on, design element to balance, or delectable ingredient to add.
Author | : Angela Eva Alunni |
Publisher | : GRIN Verlag |
Total Pages | : 50 |
Release | : 2015-06-11 |
Genre | : Business & Economics |
ISBN | : 3656976929 |
Research Paper (postgraduate) from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the author Angela Alunni credits two main factors for this trend: Successful luxury companies cater to the emerging markets of the nouveau riches, which are at the center of nurturing the demand for these goods. Internationalization provides the financial and managerial framework for these Italian companies, while not betraying the essence of the luxury concept per se. The portrayal of the Bulgari case highlights these strategies and at the same time points to the challenges that the luxury industry Made in Italy has to face as a whole.
Author | : Dana Thomas |
Publisher | : Penguin |
Total Pages | : 384 |
Release | : 2007-08-16 |
Genre | : Social Science |
ISBN | : 110121807X |
“With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Author | : Delilah Jay |
Publisher | : epubli |
Total Pages | : 163 |
Release | : 2017-01-27 |
Genre | : Fiction |
ISBN | : 3741887218 |
A dangerous affair: Revenge for justice. Power and control. Set among the power games of the Mafia and the rich and beautiful of Italy, on the island of Ponza, in Ferrara and in London. Corruption involving Italy's high and mighty: the Clan, multinational corporations. Fashion, car manufacturing, Formula One, the alcohol industry. Those who control vast global assets. Everywhere. The love between Aelita and Amos, a love that had no proper beginning and no proper end. He is murdered in Naples harbour. On his way to the ferry that was supposed to take him to Procida. She tells his story, her story, the story of their love. Fights him for their son, in England and in Italy. A modern-day fairytale that takes place in Berlin, London, Naples, Rome, Emilia Romagna, Monte Carlo. Emotional. Erotic. Love and revenge. Intelligent. Written in short, sharp prose. Creative, racy, witty. Starting with a murder that is solved and avenged at the end. A new definition of Italy: Delilah J paints a fascinating and colourful picture of corruption amongst the select ultra-powerful oligarchs of Italy that would make even Silvio Berlusconi look charming. An ending that holds a vague hope for a new Italy. Maybe.
Author | : Maggie Günsberg |
Publisher | : Cambridge University Press |
Total Pages | : 294 |
Release | : 1997-12-11 |
Genre | : Drama |
ISBN | : 9780521590280 |
An exploration of the portrayal of gender on the Italian stage from the Renaissance to the present, in a social and theoretical context.
Author | : Ashok Som |
Publisher | : John Wiley & Sons |
Total Pages | : 519 |
Release | : 2021-10-26 |
Genre | : Business & Economics |
ISBN | : 1119741319 |
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.
Author | : Anthony Axon |
Publisher | : BRILL |
Total Pages | : 485 |
Release | : 2023-09-20 |
Genre | : Political Science |
ISBN | : 9004686339 |
Bahrain has roots deep in the past, going back some 5,000 years. It was a vital link between civilisations, such as the Phoenicians, the Levant and Mesopotamia. The 'modern' era of Bahrain began in 1783, following the island's conquest by Ahmed al-Fateh. It has been ruled by the al-Khalifa family since 1961. Bahrain was declared independent from the United Kingdom in August 1971, and issued its first constitution in 1973.