Madison Avenue And The Color Line African Americans In The Advertising Industry PDF Download
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| Author | : Jason Chambers |
| Publisher | : University of Pennsylvania Press |
| Total Pages | : 330 |
| Release | : 2011-08-24 |
| Genre | : History |
| ISBN | : 0812203852 |
Download Madison Avenue and the Color Line Book in PDF, ePub and Kindle
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
| Author | : Marilyn Kern Foxworth |
| Publisher | : Praeger |
| Total Pages | : 266 |
| Release | : 1994-07-30 |
| Genre | : Business & Economics |
| ISBN | : |
Download Aunt Jemima, Uncle Ben, and Rastus Book in PDF, ePub and Kindle
From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and the NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of blacks in advertising.
| Author | : Henry Louis Gates Jr. |
| Publisher | : Grand Central Publishing |
| Total Pages | : 409 |
| Release | : 2007-10-15 |
| Genre | : Social Science |
| ISBN | : 0446533904 |
Download America Behind The Color Line Book in PDF, ePub and Kindle
The readable companion, in the oral-history tradition of Studs Terkel, to the PBS documentary series, peeking behind the veil "that still, far too often, separates black America from white." Renowned scholar and New York Times bestselling author Gates delivers a stirring and authoritative companion to the major new PBS documentary America Behind the Color Line. The book includes thought-provoking essays from Colin Powell, Morgan Freeman, Russell Simmons, Vernon Jordan, Alicia Keys, Bernie Mac, and Quincy Jones.
| Author | : John D. Skrentny |
| Publisher | : Princeton University Press |
| Total Pages | : 414 |
| Release | : 2015-11-24 |
| Genre | : Social Science |
| ISBN | : 0691168121 |
Download After Civil Rights Book in PDF, ePub and Kindle
A provocative new approach to race in the workplace What role should racial difference play in the American workplace? As a nation, we rely on civil rights law to address this question, and the monumental Civil Rights Act of 1964 seemingly answered it: race must not be a factor in workplace decisions. In After Civil Rights, John Skrentny contends that after decades of mass immigration, many employers, Democratic and Republican political leaders, and advocates have adopted a new strategy to manage race and work. Race is now relevant not only in negative cases of discrimination, but in more positive ways as well. In today's workplace, employers routinely practice "racial realism," where they view race as real—as a job qualification. Many believe employee racial differences, and sometimes immigrant status, correspond to unique abilities or evoke desirable reactions from clients or citizens. They also see racial diversity as a way to increase workplace dynamism. The problem is that when employers see race as useful for organizational effectiveness, they are often in violation of civil rights law. After Civil Rights examines this emerging strategy in a wide range of employment situations, including the low-skilled sector, professional and white-collar jobs, and entertainment and media. In this important book, Skrentny urges us to acknowledge the racial realism already occurring, and lays out a series of reforms that, if enacted, would bring the law and lived experience more in line, yet still remain respectful of the need to protect the civil rights of all workers.
| Author | : Judy Foster Davis |
| Publisher | : Taylor & Francis |
| Total Pages | : 236 |
| Release | : 2016-12-08 |
| Genre | : Business & Economics |
| ISBN | : 1317421671 |
Download Pioneering African-American Women in the Advertising Business Book in PDF, ePub and Kindle
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
| Author | : Guillaume D. Johnson |
| Publisher | : Springer |
| Total Pages | : 283 |
| Release | : 2019-03-26 |
| Genre | : Business & Economics |
| ISBN | : 3030117111 |
Download Race in the Marketplace Book in PDF, ePub and Kindle
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
| Author | : Mark Hailwood |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 256 |
| Release | : 2015-02-05 |
| Genre | : History |
| ISBN | : 1443875031 |
Download Biographies of Drink Book in PDF, ePub and Kindle
The burgeoning field of drinking studies, often ranging across and between disciplinary boundaries, explores the place of alcohol in human societies from a very diverse range of perspectives. Whilst some scholars have examined the cultural meanings and social practices associated with alcohol consumption, and its relationship to various forms of identity and community formation, others have focused on attempts to regulate or tax it, its role as a trade commodity, or its medical and psychological effects on consumers. The sheer diversity of issues upon which the study of alcohol and drinking can shed light is undoubtedly part of the strength of the field of drinking studies. At the same time, however, it can make it difficult for these different strands to consistently and fully engage with one another. This book offers an innovative methodology that will help to facilitate fruitful interactions between scholars approaching the study of alcohol from different perspectives: the “biographies of drink” approach. Drawing inspiration from, but also going beyond, work on the “social lives of things,” this collection of essays showcases an approach in which each author constructs a “biography” of a particular drink, drinking place, or idea associated with drink, in a tightly-focused historical context. The “biographies” included range from the drinking vessels of Roman Britain to a whisky advertising campaign in 1950s America, and deal with diverse themes, from the associations between alcohol and national identity to the relationship between drinking and Existentialism. The book brings together scholarly approaches from classics, design theory, literary studies and history within the “biographies” framework. This allows for the emergence of important areas of comparison and contrast, as well as several overarching themes, such as the close associations between different drinking patterns and notions of tradition and modernity that occur in a wide range of cultural and historical contexts. Not only, then, does this book provide fascinating case studies of interest to scholars working in particular fields or particular contexts, but it also showcases a productive new methodology which offers insights of relevance to anyone interested in the role of alcohol in any society.
| Author | : Aaron Cohen |
| Publisher | : University of Chicago Press |
| Total Pages | : 255 |
| Release | : 2019-09-25 |
| Genre | : Music |
| ISBN | : 022665303X |
Download Move On Up Book in PDF, ePub and Kindle
A Chicago Tribune Book of 2019, Notable Chicago Reads A Booklist Top 10 Arts Book of 2019 A No Depression Top Music Book of 2019 Curtis Mayfield. The Chi-Lites. Chaka Khan. Chicago’s place in the history of soul music is rock solid. But for Chicagoans, soul music in its heyday from the 1960s to the 1980s was more than just a series of hits: it was a marker and a source of black empowerment. In Move On Up, Aaron Cohen tells the remarkable story of the explosion of soul music in Chicago. Together, soul music and black-owned businesses thrived. Record producers and song-writers broadcast optimism for black America’s future through their sophisticated, jazz-inspired productions for the Dells and many others. Curtis Mayfield boldly sang of uplift with unmistakable grooves like “We’re a Winner” and “I Plan to Stay a Believer.” Musicians like Phil Cohran and the Pharaohs used their music to voice Afrocentric philosophies that challenged racism and segregation, while Maurice White of Earth, Wind, and Fire and Chaka Khan created music that inspired black consciousness. Soul music also accompanied the rise of African American advertisers and the campaign of Chicago’s first black mayor, Harold Washington, in 1983. This empowerment was set in stark relief by the social unrest roiling in Chicago and across the nation: as Chicago’s homegrown record labels produced rising stars singing songs of progress and freedom, Chicago’s black middle class faced limited economic opportunities and deep-seated segregation, all against a backdrop of nationwide deindustrialization. Drawing on more than one hundred interviews and a music critic’s passion for the unmistakable Chicago soul sound, Cohen shows us how soul music became the voice of inspiration and change for a city in turmoil.
| Author | : Sara MacDonald |
| Publisher | : Lexington Books |
| Total Pages | : 208 |
| Release | : 2016-08-22 |
| Genre | : Political Science |
| ISBN | : 1498526977 |
Download Mad Men Book in PDF, ePub and Kindle
For seven seasons, AMC’s Mad Men captivated audiences with the story of Don Draper, an advertising executive whose personal and professional successes and failures took viewers on a roller coaster ride through America’s tumultuous 1960s. More than just a television show about one of advertising’s “bad boys,” the series investigates the principles of the American regime, exploring whether or not the American Dream is a sustainable vision of human flourishing and happiness. This collection of essays investigates the show’s engagement with the philosophic and political foundations of American democracy.
| Author | : Burnis R. Morris |
| Publisher | : Univ. Press of Mississippi |
| Total Pages | : 200 |
| Release | : 2017-09-25 |
| Genre | : Social Science |
| ISBN | : 1496814088 |
Download Carter G. Woodson Book in PDF, ePub and Kindle
This study reveals how historian Carter G. Woodson (1875-1950) used the black press and modern public relations techniques to popularize black history during the first half of the twentieth century. Explanations for Woodson's success with the modern black history movement usually include his training, deep-rooted principles, and single-minded determination. Often overlooked, however, is Woodson's skillful use of newspapers in developing and executing a public education campaign built on truth, accuracy, fairness, and education. Burnis R. Morris explains how Woodson attracted mostly favorable news coverage for his history movement due to his deep understanding of the newspapers" business and editorial models as well as his public relations skills, which helped him merge the interests of the black press with his cause. Woodson's publicity tactics, combined with access to the audiences granted him by the press, enabled him to drive the black history movement--particularly observance of Negro History Week and fundraising activities. Morris analyzes Woodson's periodicals, newspaper articles, letters, and other archived documents describing Woodson's partnership with the black press and his role as a publicist. This rarely explored side of Woodson, who was often called the "Father of Black History," reintroduces Woodson's lost image as a leading cultural icon who used his celebrity in multiple roles as an opinion journalist, newsmaker, and publicist of black history to bring veneration to a disrespected subject. During his active professional career, 1915-1950, Woodson merged his interests and the interests of the black newspapers. His cause became their cause.
