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Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid

Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid
Author: Forte Consultancy Group
Publisher: Forte Consultancy
Total Pages: 6
Release:
Genre:
ISBN:

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While it’s not rocket science, designing an effective loyalty program is much harder than it appears. Even the most lauded companies have deficiencies in their programs, deficiencies which can make or break it…


Introduction to Business Strategy

Introduction to Business Strategy
Author: Samuel Inbaraja S
Publisher: Dr. Samuel Inbaraja S
Total Pages: 115
Release: 2024-06-03
Genre: Business & Economics
ISBN:

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"Introduction to Business Strategy" - Your Comprehensive Guide to Strategic Management Success!Are you a business student or aspiring entrepreneur looking to master the art of strategic management? Look no further than "Introduction to Business Strategy," the definitive textbook that will equip you with the knowledge and tools needed to navigate the complex world of business strategy. This user-friendly and accessible guide takes you on a journey through the key concepts and frameworks of strategic management, presented in a clear and concise manner. From formulating a business strategy to executing it flawlessly, this book covers it all, ensuring that you have a solid foundation to make informed decisions and drive your organization towards success.


Harvard Business Review

Harvard Business Review
Author:
Publisher:
Total Pages: 632
Release: 2006
Genre: Business
ISBN:

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Advances in REBT

Advances in REBT
Author: Michael E. Bernard
Publisher: Springer
Total Pages: 391
Release: 2019-03-13
Genre: Psychology
ISBN: 3319931180

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This authoritative volume commemorates six decades of Rational Emotive Behavior Therapy by assembling its current state of theory, practice, and research. Bedrock chapters on defining features, assessment and measurement, and empirical findings place REBT squarely in the cognitive-behavioral landscape, reinforcing its status as a significant therapeutic approach. The book’s palette of applications shows the flexibility and effectiveness of REBT in school, workplace, and other settings, with worried parents and “stuck” athletes, and as a foundation for brief interventions. And the survey of guiding principles and the evolution of the method by REBT founder Albert Ellis is a testament to its enduring clinical value. Included in the coverage: · A comparison of REBT with other cognitive behavior therapies. · The measurement of irrationality and rationality. · Empirical Research in REBT theory and practice. · Rational Emotive Behavior Therapy and the working alliance. · Brief interventions in Rational Emotive Behavior Therapy. · REBT and positive psychology. · Rational emotive behavior education in schools. Advances in REBT will be welcomed as a definitive reference across the REBT community: frontline clinicians, novices, trainees, students, and researchers. Seasoned practitioners looking to incorporate REBT into their repertoires will find it immensely helpful.


Ten Reasons Why Israel Will Fail

Ten Reasons Why Israel Will Fail
Author: Wajid Mahmud Ibn Bashir
Publisher: iUniverse
Total Pages: 134
Release: 2008-11
Genre: Religion
ISBN: 1440100659

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The author uses historical and theological information as the basis for the thesis that unless drastic changes are made, the entire Middle Eastern region will fall.


Cause Marketing For Dummies

Cause Marketing For Dummies
Author: Joe Waters
Publisher: John Wiley & Sons
Total Pages: 336
Release: 2011-08-09
Genre: Business & Economics
ISBN: 1118011309

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Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.


Leading Change

Leading Change
Author: John P. Kotter
Publisher: Harvard Business Press
Total Pages: 210
Release: 2012
Genre: Business & Economics
ISBN: 1422186431

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From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widespread and difficult change is no longer the exception. By outlining the process organizations have used to achieve transformational goals and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.


10 Secrets of Marketing Success

10 Secrets of Marketing Success
Author: Rick Crandall
Publisher:
Total Pages: 468
Release: 1996-05
Genre: Business & Economics
ISBN: 9780964429444

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10 Secrets Of Marketing Success contains marketing tips and strategies on target marketing, overcoming the fear of rejection, building customer loyalty, referral source management, multi-level marketing techniques, trade shows, event marketing, building rapport with your prospect, loyalty marketing, launching your product and more.


Savings and Investment Information for Teens, Fourth Edition

Savings and Investment Information for Teens, Fourth Edition
Author: James Chambers
Publisher: Infobase Holdings, Inc
Total Pages: 354
Release: 2022-08-01
Genre: Young Adult Nonfiction
ISBN: 0780820371

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Provides consumer finance information for teens about economic principles, wealth development, bank accounts, stocks, bonds, mutual funds, and other financial tools.


Presentation Zen

Presentation Zen
Author: Garr Reynolds
Publisher: Pearson Education
Total Pages: 316
Release: 2009-04-15
Genre: Business & Economics
ISBN: 0321601890

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FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.