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Marketing relacional

Marketing relacional
Author: Carmen Barroso Castro
Publisher: ESIC Editorial
Total Pages: 252
Release: 1999
Genre: Business & Economics
ISBN: 9788473561945

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Marketing Relacional.

Marketing Relacional.
Author: Enrique Burgos García
Publisher: Netbiblo
Total Pages: 100
Release: 2007-09
Genre: Business & Economics
ISBN: 9788497451840

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La creación de sistemas de incentivación y motivación para las redes comerciales y los canales de venta es un aspecto que cada vez se hace más necesario en los mercados competitivos en los que se mueve la empresa del siglo XXI. En este libro se condensan las últimas tendencias en el ámbito del marketing relacional y los medios para su correcta implementación. Se explican qué estrategias y acciones puede desarrollar una empresa para incrementar ventas, mejorar la calidad de las prescripciones o subir niveles de calidad de servicio, incluyendo una detallada guía práctica para la creación de programas de incentivos eficaces y diferentes tipologías de recompensas que pueden utilizarse como elementos motivadores dentro de programas de fidelización.


The Green Revolution Revisited

The Green Revolution Revisited
Author: Bernhard Glaeser
Publisher: Taylor & Francis
Total Pages: 172
Release: 2010-11-29
Genre: Business & Economics
ISBN: 1136891633

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The Green Revolution – the apparently miraculous increase in cereal crop yields achieved in the 1960s – came under severe criticism in the 1970s because of its demands for optimal irrigation, intensive use of fertilisers and pesticides; its damaging impact on social structures; and its monoculture approach. The early 1980s saw a concerted approach to many of these criticisms under the auspices of Consultative Group on International Agricultural Research (CGIAR). This book, first published in 1987, analyses the recent achievements of the CGIAR and examines the Green Revolution concept in South America, Asia and Africa, from an ‘ecodevelopment’ standpoint, with particular regard to the plight of the rural poor. The work is characterised by a concern for the ecological and social dimensions of agricultural development,which puts the emphasis on culturally compatible, labour absorbing and environmentally sustainable food production which will serve the long term needs of developing countries.


World Anthropologies

World Anthropologies
Author: Gustavo Lins Ribeiro
Publisher: Routledge
Total Pages: 320
Release: 2020-07-13
Genre: Social Science
ISBN: 1000184498

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Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.


The 15 Invaluable Laws of Growth

The 15 Invaluable Laws of Growth
Author: John C. Maxwell
Publisher: Center Street
Total Pages: 288
Release: 2012-10-02
Genre: Business & Economics
ISBN: 1455518212

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In this inspiring guide to successful leadership, New York Times bestselling author John C. Maxwell shares his tried and true principles for maximum personal growth. Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that only he can communicate, John teaches . . . The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself The Law of Awareness: You Must Know Yourself to Grow Yourself The Law of Modeling: It's Hard to Improve When You Have No One But Yourself to Follow The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be The Law of Contribution: Developing Yourself Enables You to Develop Others This third book in John Maxwell's Laws series (following the 2-million seller The 21 Irrefutable Laws of Leadership and The 17 Indisputable Laws of Teamwork) will help you become a lifelong learner whose potential keeps increasing and never gets "used up."


A Guide to the Systems of Provision Approach

A Guide to the Systems of Provision Approach
Author: Kate Bayliss
Publisher: Springer Nature
Total Pages: 209
Release: 2021-01-04
Genre: Business & Economics
ISBN: 3030541436

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Understanding consumption requires looking at the systems by which goods and services are provided – not just how they are produced but the historically evolved structures, power relations and cultures within which they are located. The Systems of Provision approach provides an interdisciplinary framework for unpacking these complex issues. This book provides a comprehensive account of the Systems of Provision approach, setting out core concepts and theoretical origins alongside numerous case studies. The book combines fresh understandings of everyday consumption using examples from food, housing, and water, with implications for society’s major challenges, including inequality, climate change, and prospects for capitalism. Readers do not require prior knowledge across the subject matter covered but the text remains significant for accomplished researchers and policymakers, especially those interested in the messy real world realities underpinning who gets what, how, and why across public and private provision in global, national, and historical contexts.


Open and Closed Innovation

Open and Closed Innovation
Author: Philipp Herzog
Publisher: Springer Science & Business Media
Total Pages: 280
Release: 2011-01-22
Genre: Business & Economics
ISBN: 3834961655

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Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be distinguished. The findings help firms cope with the challenges experienced in implementing the Open Innovation concept.


Spain's First Democracy

Spain's First Democracy
Author: Stanley G. Payne
Publisher: Univ of Wisconsin Press
Total Pages: 498
Release: 1993
Genre: History
ISBN: 9780299136741

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Payne's study places Spain's Second Republic within the historical framework of Spanish liberalism, and the rapid modernisation of inter-war Europe. He aims to present a consistent and detailed interpretation, demonstrating striking parallels to the German Weimar Republic.