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Ultimate Guide to Local Business Marketing

Ultimate Guide to Local Business Marketing
Author: Perry Marshall
Publisher: Entrepreneur Press
Total Pages: 258
Release: 2016-01-18
Genre: Business & Economics
ISBN: 1613083238

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MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results


Local Online Marketing

Local Online Marketing
Author: Claude Whitacre
Publisher: Createspace Independent Pub
Total Pages: 146
Release: 2013-01-02
Genre: Business & Economics
ISBN: 9781481207423

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For Small Business Owners Who Are Losing Money To Online Price-Slashing Competitors! Stop Wasting Money And Time On Facebook, and Twitter. Social Media Is Not How To build Your Local Business. Local Online Marketing was written specifically for the small business owner that has a retail store or service business serving their local area....and nobody else. Your Advertising Sales Reps Are Lying To You! Stop being an advertising victim! Are you tired of buying advertising that delivers nothing except excuses from the advertising rep? All that ends now. Do you own a small business and want to increase the number of customers you get from online advertising? Do you want more internet generated leads for your business? It's no longer enough to have a website and hope that people find you online. You have to be online, everywhere your customers are looking. Take Back All The “Loyal” Customers You Have Lost To Online Pirates, And More Discover How Just Five Minutes A Day Will Get You The Following; Multiple page one Google search results for your local business. Online business listings that get you found On Google. Your website seen in multiple local Google searches. The best ways to get top Google Plus Local listings How to quickly dominate YouTube search results..Make your videos go viral! How to use your competitor's advertising to bring real buyers to your business. How to beat your competition. Get your business found first in any online search The best types of YouTube videos to attract customers like a magnet. The proven ways to make your business easy to find for local online shoppers. Why does it take only five minutes a day? Because you won't be doing all the things that don't work. “I Found You Online”. Do You Want To Hear That Far More Often? You must be where your customers are looking. And that's on the search engines like Google, Yahoo, and Bing. Online advertising is where you will get the best results, and at the lowest cost. Invest just 5 minutes a day following this guide, and you'll get everything you need to get your business seen online by local buyers. Use what you learn in this “Packed to the gills”manual, and you can hit the ground running. Claude Whitacre owns a successful retail store in the small college town of Wooster Ohio. Using print and broadcast advertising, he built his business by an average of 81% a year for eight years. Then in 2007 the economy crashed, and his business suffered (just like all the rest of us). Who is Claude Whitacre? Claude discovered local online marketing. After three years of trying social media, Pay Per Click ads, and wasting thousands of dollars on what the Guru's taught, Claude finally cracked the code. Now, his local business is still growing, and his only advertising is now online..and it's free. In 2011 Claude Started Local Profit Geyser, to help small business owners fight back the big box stores and online giants that are taking their business. Claude is also author of the book The Unfair Advantage Small Business Advertising Manual.


The McGraw-Hill 36-Hour Course: Online Marketing

The McGraw-Hill 36-Hour Course: Online Marketing
Author: Lorrie Thomas
Publisher: McGraw Hill Professional
Total Pages: 272
Release: 2011-01-07
Genre: Business & Economics
ISBN: 9780071750394

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A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!


Local Online Advertising For Dummies

Local Online Advertising For Dummies
Author: Court Cunningham
Publisher: John Wiley & Sons
Total Pages: 514
Release: 2010-03-29
Genre: Business & Economics
ISBN: 0470497424

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Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!


Get Found Online: The Local Business Owner's Guide to Digital Marketing

Get Found Online: The Local Business Owner's Guide to Digital Marketing
Author: Jack Jostes
Publisher: Grow or Die Press
Total Pages: 386
Release: 2018-06-22
Genre: Business & Economics
ISBN: 9781732198500

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Learn how to disqualify bad customers before they even contact you to Get FOUND Online by your ideal customers! If you own a local business with a brick-and-mortar storefront or a service area business with a limited geographic market, read this book to learn how to use SEO, Social Media, and digital marketing to get the best results possible. For the DIYer, this book is chalked full of actionable tips, tricks, and downloadable resources to help you jump right in and get it done. For the business owner about to hire a marketing team, this book will help you actually measure your return on investment (ROI) and arm you with knowledge to avoid getting taken advantage of by digital marketing charlatans who prey upon unsavvy small business owners. If you want the phone to ring with customers who have the budget to hire you, read this book to learn from over 9 years of proven results & actionable tactics to help you finally Get FOUND Online.


Local Small Business Marketing

Local Small Business Marketing
Author: Alex Genadinik
Publisher: Createspace Independent Publishing Platform
Total Pages: 130
Release: 2015-11-26
Genre: Business & Economics
ISBN: 9781519556981

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Do you have a local small business and want to know the most effective strategies for promoting it? If so, then this is the right book for you. In this book you will learn the most effective online and offline marketing strategies that every small local business should use to generate leads that eventually convert to clients. In this book you will learn about some of the top online marketing strategies for your local small business like SEO, the right way to do social media marketing, and even how to get publicity. You will also learn some of the top offline marketing strategies for your local small business or service like flier marketing, business card marketing, how to get on the radio, how to promote your business by creating a successful local event or workshop series, and many additional strategies. You will also learn top sales techniques to close sales and get the most out of the leads that come through your doors. If you are ready to truly grow your business, and make it a success, get this book, and let's begin your journey to making you an amazing marketer of your local small business and get the growth for it that you dream of.


Fastest Way to Online Marketing

Fastest Way to Online Marketing
Author: David Sukert
Publisher:
Total Pages: 90
Release: 2017-05-08
Genre:
ISBN: 9781521246504

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In this book I give seven strategies for marketing local business online. I cover how to get new customers, how the internet became local, capitalizing on local searches, building a great website, how to convert visitors to buyers, and the top 5 benefits of having a great website. Then I reveal seven internet marketing methods that each business owner can use to place customers right at their front door.


Membership Marketing in the Digital Age

Membership Marketing in the Digital Age
Author: Patricia Rich
Publisher: Rowman & Littlefield
Total Pages: 453
Release: 2015-12-03
Genre: Business & Economics
ISBN: 1442259825

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Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.


Local Internet Marketing for Small Business

Local Internet Marketing for Small Business
Author: Emmanuel Segui de Carreras
Publisher:
Total Pages: 92
Release: 2011-11-11
Genre:
ISBN: 9781467919166

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Local Internet Marketing For Small Business is designed to help any small business owner to understand how they can explode their business with the power of local Internet marketing. This book will guide you through 11 powerful ways to promote your business within your community, get more customers and dramatically increase your sales.


Local SEO: Optimizing Your Online Presence for Local Searches

Local SEO: Optimizing Your Online Presence for Local Searches
Author: Mayfair Digital Agency
Publisher: Mayfair Digital Agency
Total Pages: 9
Release: 2023-07-19
Genre: Business & Economics
ISBN:

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This e-book is a comprehensive guidebook that dives deep into the world of local search engine optimization. Written by industry expert John Smith, this book is a must-have for businesses looking to boost their visibility in their local market. Smith's expertise shines through as he explains the fundamental principles of local SEO, from understanding the importance of local search to leveraging Google My Business effectively. The book covers a wide range of topics, including keyword research, on-page optimization, local content creation, and building high-quality local backlinks. What sets this book apart is its practical approach. Smith provides actionable strategies and step-by-step instructions that enable readers to implement the techniques immediately. Real-world case studies and examples further enhance the learning experience, making it easy for businesses to tailor the advice to their specific needs. Whether you're a small local business or a multi-location enterprise, "Local SEO: Optimizing Your Online Presence for Local Searches" equips you with the knowledge and tools necessary to outrank competitors, attract local customers, and grow your business. With its clear and concise explanations, this book is an invaluable resource for anyone seeking to harness the power of local SEO in today's digital landscape.