Library Marketing Basics PDF Download
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Author | : Mark Aaron Polger |
Publisher | : Rowman & Littlefield |
Total Pages | : 332 |
Release | : 2019-03-26 |
Genre | : Language Arts & Disciplines |
ISBN | : 1538125811 |
Download Library Marketing Basics Book in PDF, ePub and Kindle
Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
Author | : Kathy Dempsey |
Publisher | : |
Total Pages | : 316 |
Release | : 2009 |
Genre | : Language Arts & Disciplines |
ISBN | : |
Download The Accidental Library Marketer Book in PDF, ePub and Kindle
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Author | : Jim Cockrum |
Publisher | : John Wiley & Sons |
Total Pages | : 358 |
Release | : 2011-08-31 |
Genre | : Business & Economics |
ISBN | : 1118120043 |
Download Free Marketing Book in PDF, ePub and Kindle
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Author | : Diane L. Velasquez |
Publisher | : American Library Association |
Total Pages | : 385 |
Release | : 2013-07-10 |
Genre | : Language Arts & Disciplines |
ISBN | : 083891148X |
Download Library Management 101 Book in PDF, ePub and Kindle
Knowing the principles of general management is both useful and necessary for LIS students, but learning management techniques specific to the world of libraries is no less important. Created to fill a surprising educational void, this edited volume focuses on best practices from library management experts teaching in LIS programs across the country. Among the many topics discussed are Classic and contemporary theories of management, and how they apply to the library Human resource planning Marketing and public relations Negotiations, mediation, and financial management of the library Facilities management Information technology management and future trends Change management and organizational culture Ethics and confidentiality In addition to providing students with a solid foundation in library management, experienced managers will also benefit from the structured, practical knowledge included in this impressive volume.
Author | : Robert J. Lackie |
Publisher | : Rowman & Littlefield |
Total Pages | : 206 |
Release | : 2015-09-17 |
Genre | : Language Arts & Disciplines |
ISBN | : 144225422X |
Download Creative Library Marketing and Publicity Book in PDF, ePub and Kindle
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Author | : G. Edward Evans |
Publisher | : Libraries Unlimited |
Total Pages | : 0 |
Release | : 2012-05-04 |
Genre | : Language Arts & Disciplines |
ISBN | : 159884864X |
Download Collection Management Basics Book in PDF, ePub and Kindle
Now thoroughly revised for today's 21st-century library environment, this title provides a complete update of the classic Developing Library and Information Center Collections—the standard text and authority on collection development for all types of libraries and library school students since 1979. The well-established gold standard for teaching collection development, this text provides current and thorough coverage to all of the processes and issues surrounding managing library collections. This latest edition continues to cover all aspects of collection development and management, including subjects such as needs assessment, policies, selection process theory and practice, protection, legal issues, censorship, and intellectual freedom. The book represents a total restructuring of the previous work, and reflects changes brought on by new technology and the up-and-down economy. Students and practitioners alike will benefit greatly from this up-to-date and essential text.
Author | : Dave Walters |
Publisher | : John Wiley & Sons |
Total Pages | : 256 |
Release | : 2015-08-24 |
Genre | : Business & Economics |
ISBN | : 1119076579 |
Download Behavioral Marketing Book in PDF, ePub and Kindle
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'—things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls. Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers—and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! Understand the key principles of behavioral marketing Create a more 'revenue predictable' business environment Examine case studies across multiple industries Discover how to achieve revenue growth and process efficiencies with the right behavioral marketing tactics Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics.
Author | : Association of Research Libraries |
Publisher | : Association of Research Libr |
Total Pages | : 38 |
Release | : 1969 |
Genre | : Academic libraries |
ISBN | : |
Download Academic Library Statistics Book in PDF, ePub and Kindle
Author | : John F. Tanner, Jr. |
Publisher | : Ingram |
Total Pages | : |
Release | : |
Genre | : |
ISBN | : 9781936126293 |
Download Principles of Marketing Book in PDF, ePub and Kindle
Author | : Cosette N. Kies |
Publisher | : Scarecrow Press |
Total Pages | : 220 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780810846562 |
Download Marketing and Public Relations for Libraries Book in PDF, ePub and Kindle
Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.