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LEGO Studies

LEGO Studies
Author: Mark J.P. Wolf
Publisher: Routledge
Total Pages: 323
Release: 2014-11-13
Genre: Social Science
ISBN: 1317935454
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Since the "Automatic Binding Bricks" that LEGO produced in 1949, and the LEGO "System of Play" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, Lord of the Rings, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs. LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.

LEGO Studies

LEGO Studies
Author: Mark J.P. Wolf
Publisher: Routledge
Total Pages: 300
Release: 2014-11-13
Genre: Social Science
ISBN: 1317935446
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Since the "Automatic Binding Bricks" that LEGO produced in 1949, and the LEGO "System of Play" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, Lord of the Rings, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs. LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.

Cultural Studies of LEGO

Cultural Studies of LEGO
Author: Rebecca C. Hains
Publisher: Springer Nature
Total Pages: 360
Release: 2019-11-27
Genre: Language Arts & Disciplines
ISBN: 3030326640
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This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters’ in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children’s popular culture market alike.

LEGO and Philosophy

LEGO and Philosophy
Author: Roy T. Cook
Publisher: John Wiley & Sons
Total Pages: 258
Release: 2017-08-07
Genre: Philosophy
ISBN: 1119193974
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How profound is a little plastic building block? It turns out the answer is “very”! 22 chapters explore philosophy through the world of LEGO which encompasses the iconic brick itself as well as the animated televisions shows, feature films, a vibrant adult fan base with over a dozen yearly conventions, an educational robotics program, an award winning series of videogames, hundreds of books, magazines, and comics, a team-building workshop program for businesses and much, much more. Dives into the many philosophical ideas raised by LEGO bricks and the global multimedia phenomenon they have created Tackles metaphysical, logical, moral, and conceptual issues in a series of fascinating and stimulating essays Introduces key areas of philosophy through topics such as creativity and play, conformity and autonomy, consumption and culture, authenticity and identity, architecture, mathematics, intellectual property, business and environmental ethics Written by a global group of esteemed philosophers and LEGO fans A lively philosophical discussion of bricks, minifigures, and the LEGO world that will appeal to LEGO fans and armchair philosophers alike

The LEGO Trains Book

The LEGO Trains Book
Author: Holger Matthes
Publisher: No Starch Press
Total Pages: 250
Release: 2017-10-24
Genre: Crafts & Hobbies
ISBN: 1593278195
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Learn the model-making process from start to finish, including the best ways to choose scale, wheels, motors, and track layout. Get advice for building steam engines, locomotives, and passenger cars, and discover fresh ideas and inspiration for your own LEGO train designs. Inside you'll find: -A historical tour of LEGO trains -Step-by-step building instructions for models of the German Inter-City Express (ICE), the Swiss “Crocodile,” and a vintage passenger car -Tips for controlling your trains with transformers, receivers, and motors -Advice on advanced building tech­niques like SNOT (studs not on top), micro­striping, creating textures, and making offset connections -Case studies of the design process -Ways to use older LEGO pieces in modern designs For ages 10+

LEGOfied

LEGOfied
Author: Nicholas Taylor
Publisher: Bloomsbury Publishing USA
Total Pages: 208
Release: 2020-02-20
Genre: Social Science
ISBN: 150135406X
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LEGOfied: Building Blocks as Media provides a multi-faceted exploration of LEGO fandom, addressing a blindspot in current accounts of LEGO and an emerging area of interest to media scholars: namely, the role of hobbyist enthusiasts and content producers in LEGO's emergence as a ubiquitous transmedia franchise. This book examines a range of LEGO hobbyism and their attendant forms of mediated self-expression and identity (their “technicities”): artists, aspiring Master Builders, collectors, and entrepreneurs who refashion LEGO bricks into new commodities (sets, tchotchkes, and minifigures). The practices and perspectives that constitute this diverse scene lie at the intersection of multiple transformations in contemporary culture, including the shifting relationships between culture industries and the audiences that form their most ardent consumer base, but also the emerging forms of entrepreneurialism, professionalization, and globalization that characterize the burgeoning DIY movement. What makes this a compelling project for media scholars is its mutli-dimensional articulation of how LEGO functions not just as a toy, cultural icon, or as transmedia franchise, but as a media platform. LEGOfied is centered around their shared experiences, qualitative observations, and semi-structured interviews at a number of LEGO hobbyist conventions. Working outwards from these conventions, each chapter engages additional modes of inquiry-media archaeology, aesthetics, posthumanist philosophy, feminist media studies, and science and technology studies-to explore the origins, permutations and implications of different aspects of the contemporary LEGO fandom scene.

Deconstructing LEGO

Deconstructing LEGO
Author: Jonathan Rey Lee
Publisher: Springer Nature
Total Pages: 318
Release: 2020-09-08
Genre: Social Science
ISBN: 3030536653
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This book investigates a paradox of creative yet scripted play—how LEGO invites players to build ‘freely’ with and within its highly structured, ideologically-laden toy system. First, this book considers theories and methods for deconstructing LEGO as a medium of bricolage, the creative reassembly of already-significant elements. Then, it pieces together readings of numerous LEGO sets, advertisements, videogames, films, and other media that show how LEGO constructs five ideologies of play: construction play, dramatic play, digital play, transmedia play, and attachment play. From suburban traffic patterns to architectural croissants, from feminized mini-doll bodies to toys-to-life stories, from virtual construction to playful fan creations, this book explores how the LEGO medium conveys ideological messages—not by transmitting clear statements but by providing implicit instructions for how to reassemble meanings it had all along.

The LEGO BOOST Activity Book

The LEGO BOOST Activity Book
Author: Daniele Benedettelli
Publisher: No Starch Press
Total Pages: 273
Release: 2018-11-27
Genre: Young Adult Nonfiction
ISBN: 1593279329
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At last, fans of the LEGO BOOST robot building kit have the learning resource they've been missing! Enter The LEGO BOOST Activity Book: a full-color guide that will help readers learn how to build and code LEGO creations that move, explore their environment, grab and lift objects, and more. The LEGO BOOST kit lets younger builders create fun, multifunctional robots by combining bricks with code, but it doesn't come with a manual. With the help of this complete guide to the LEGO BOOST set, you'll be on your way to building and programming BOOST robots in no time. You'll begin your exploration by building a basic rover robot called MARIO to help you learn the fundamentals of the BOOST programming environment. Next, you'll add features to your rover to control its movement and make it repeat actions and react to colors and sounds. Once you've learned some programming basics, you'll learn how to program your robot to do things like follow lines on the ground, scan its environment to decide where to go, and even play darts. As final projects, you'll create two complete robots: BrickPecker to help you organize your bricks and CYBOT, a robot that talks, shoots objects, and executes voice commands. As you advance through the book, optional lessons aim to deepen your understanding of basic robotics concepts. Brain BOOSter sections let you dig into the math and engineering behind your builds while a host of experiments seek to test your skills and encourage you to do more with your robots. With countless illustrations, extensive explanations, and a wealth of coding examples to guide you, The LEGO BOOST Activity Book is sure to take you from beginning builder to robotics whiz and give your robot-building brain that needed boost!

Medieval LEGO

Medieval LEGO
Author: Greyson Beights
Publisher: No Starch Press
Total Pages: 135
Release: 2015-09-01
Genre: Crafts & Hobbies
ISBN: 1593276508
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Medieval LEGO takes you through real English history in the middle ages with a unique twist, with every event illustrated by a tiny little LEGO scene. With contributions by medievalists and scholars, this book brings medieval history to life in a fun, kid-friendly way. Inside, you'll learn about events like the Battle of Hastings, the chartering of Oxford University, and the signing of the Magna Carta. You'll witness the infamous Black Death, and the Great Famine, and you'll read about famous historical figures like Robin Hood, Richard the Lionheart, Geoffrey Chaucer, and William the Conqueror. Grab your broadsword and turn the page to join the adventure.

LEGO Build Yourself Happy

LEGO Build Yourself Happy
Author: Abbie Headon
Publisher: Penguin
Total Pages: 178
Release: 2019-12-17
Genre: Body, Mind & Spirit
ISBN: 1465496009
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Release your inner child and build yourself happy with LEGO® bricks. Are you failing to find inner peace on a yoga mat? Does life feel like all work and no play? Having fun and getting creative can boost your mood and your well-being. So if you're looking for ways to unwind and make time for yourself, then let this book guide you on a LEGO® brick road to happiness. With more than 50 mindful LEGO building activities, discover how you can find balance, connect with friends and family, relax and improve your sleep habits. ©2019 The LEGO Group.