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Brand Relevance

Brand Relevance
Author: David A. Aaker
Publisher: John Wiley & Sons
Total Pages: 400
Release: 2011-01-25
Genre: Business & Economics
ISBN: 0470613580

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.


Companion Modelling

Companion Modelling
Author: Michel Étienne
Publisher: Springer Science & Business Media
Total Pages: 403
Release: 2013-12-16
Genre: Science
ISBN: 9401785570

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This book introduces the companion modelling approach by presenting the stance that underpins it, the methods and tools used with stakeholders and the specific role of models during the process. It addresses the means to deal with the different levels of decision-making and to take into account the various power relationships. It proposes a methodology to assess the impact of the approach on the stakeholders involved in the process. The book includes 27 case studies and 7 teaching tools that describe the successful use of the approach in a variety of settings or teaching contexts. It is intended for researchers working on rural development or renewable resources management, as well as students and teachers.


Farming Systems and Poverty

Farming Systems and Poverty
Author: John A. Dixon
Publisher: Food & Agriculture Org.
Total Pages: 424
Release: 2001
Genre: Business & Economics
ISBN: 9789251046272

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A joint FAO and World Bank study which shows how the farming systems approach can be used to identify priorities for the reduction of hunger and poverty in the main farming systems of the six major developing regions of the world.


Africa Guide

Africa Guide
Author:
Publisher:
Total Pages: 408
Release: 1978
Genre: Africa
ISBN:

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Notch Effects in Fatigue and Fracture

Notch Effects in Fatigue and Fracture
Author: G. Pluvinage
Publisher: Springer Science & Business Media
Total Pages: 361
Release: 2012-12-06
Genre: Science
ISBN: 9401008809

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As Directors of this NATO Workshop, we welcome this opportunity to record formally our thanks to the NATO Scientific Affairs Division for making our meeting possible through generous financial support and encouragement. This meeting has two purposes: the first obvious one because we have collected scientists from East, far East and west to discuss new development in the field of fracture mechanics: the notch fracture mechanics. The second is less obvious but perhaps in longer term more important that is the building of bridges between scientists in the frame of a network called Without Walls Institute on Notch Effects in Fatigue and Fracture". Physical perception of notch effects is not so easy to understand as the presence of a geometrical discontinuity as a worst effect than the simple reduction of cross section. Notch effects in fatigue and fracture is characterised by the following fundamental fact: it is not the maximum local stress or stress which governs the phenomena of fatigue and fracture. The physic shows that a process volume is needed probably to store the necessary energy for starting and propagating the phenomenon. This is a rupture of the traditional "strength of material" school which always give the prior importance of the local maximum stress. This concept of process volume was strongly affirmed during this workshop.


Making Better International Law

Making Better International Law
Author:
Publisher:
Total Pages: 472
Release: 1998
Genre: Law
ISBN:

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This publication contains the texts of the papers presented at the UN Colloquium, together with a record of those presentations and of the discussions which took place around them.


Rental Housing

Rental Housing
Author: Ira Gary Peppercorn
Publisher: World Bank Publications
Total Pages: 177
Release: 2013-04-02
Genre: Business & Economics
ISBN: 0821397982

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This book aims to bring rental housing to the forefront of the housing agenda in countries around the world and to provide general guidance for policy makers on how to develop or redevelop a sound rental sector.


Urban Water Infrastructure

Urban Water Infrastructure
Author: K.E. Schilling
Publisher: Springer Science & Business Media
Total Pages: 302
Release: 2012-12-06
Genre: Science
ISBN: 9400905599

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URBAN WATER INFRASTRUCTURE NATO ADVANCED RESEARCH WORKSHOP SUMMARY 22-27 JUNE 1989 KYLE E SCHILLING P E Workshop Director The Workshop was based on the recognition that all NATO countries are concerned with similar water infrastructure issues. Present problems are aggravated by aging and neglected facilities, by inadequate financing and by water management institutions reflecting the needs of an earlier era. Service needs to be provided for expanding populations, at the same time that corrective measures must be taken for decaying older urban centers, resulting both from neglect and expiring service life. These needs exist within the framewode of other competing and conflicting uses for existing and yet to be developed water sources. The problems have generated some highly visible national debates over financing due to the large sums involved. Despite differences in the age of the North American, European and other societies, the technological ages of water supply and storm water systems are much the same and provide a common denominator in the worldwide trend to urbanization. Examination of approaches to urban water management also indicates that they are generally based on past experience and institutions created in a non-urban era. The physical, financial and institutional alternatives are consequently often out-of-step with current urban environment. Historically, the supply of adequate water and efficient storm water management have also been top priority items with water quality and other aspects of environmental protection assuming a lower priority after basic supply needs have been met.