Latin America S Potential In Nation Branding A Closer Look At Brazil S Chile S And Colombia S Practices PDF Download
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| Author | : Eva Niesing |
| Publisher | : Anchor Academic Publishing (aap_verlag) |
| Total Pages | : 193 |
| Release | : 2013-09 |
| Genre | : Political Science |
| ISBN | : 3954891425 |
Download Latin America ́s Potential in Nation Branding: A Closer Look at Brazil ́s, Chile ́s and Colombia ́s Practices Book in PDF, ePub and Kindle
In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nation image. Nation branding activities increase the countries’ competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and further, they help to attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly only focus their activities on the tourism promotion. The region’s countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete nation branding activities. Although, such advances can be observed, there is still a lot of improvement potential in the nation branding practices of Latin American countries.
| Author | : Arturo Rodríguez Morató |
| Publisher | : Routledge |
| Total Pages | : 190 |
| Release | : 2020-05-21 |
| Genre | : Political Science |
| ISBN | : 100002251X |
Download Cultural Policy in Ibero-America Book in PDF, ePub and Kindle
This book provides a broad overview of the development of Ibero-American cultural policy in an important and innovative way. This volume brings together specialists in the field, from different nations and disciplines, and provides the keys to understanding the different trajectories and experiences of some significant countries in the area on both sides of the Atlantic; the recent developments in this domain such as urban cultural regeneration policies and cultural development policies; and the dynamics of policy transfers such as cultural diplomacy. The book also contrasts the applicability and the explanatory power of the idea of the family of nations for the analysis of cultural policy with models inspired by the welfare regimes. This book allows international researchers an overarching view of the peculiarities and the latest achievements in the field of Ibero-American cultural policy. This book was originally published as a special issue of the International Journal of Cultural Policy.
| Author | : Pantea Foroudi |
| Publisher | : Routledge |
| Total Pages | : 317 |
| Release | : 2020-02-06 |
| Genre | : Business & Economics |
| ISBN | : 1317080645 |
Download Place Branding Book in PDF, ePub and Kindle
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.
| Author | : Leslie L. Marsh |
| Publisher | : Rutgers University Press |
| Total Pages | : 220 |
| Release | : 2021-05-14 |
| Genre | : Business & Economics |
| ISBN | : 1978819293 |
Download Branding Brazil Book in PDF, ePub and Kindle
Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil. The book takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon.
| Author | : |
| Publisher | : |
| Total Pages | : 820 |
| Release | : 1958 |
| Genre | : Agriculture |
| ISBN | : |
Download Foreign Agriculture Book in PDF, ePub and Kindle
| Author | : Keith Dinnie |
| Publisher | : Routledge |
| Total Pages | : 259 |
| Release | : 2015-08-27 |
| Genre | : Business & Economics |
| ISBN | : 1317681940 |
Download Nation Branding Book in PDF, ePub and Kindle
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
| Author | : Inter-American Dialogue (Organization) |
| Publisher | : |
| Total Pages | : 153 |
| Release | : 2019 |
| Genre | : Cooperation |
| ISBN | : 9781733727617 |
Download Promessas Não Cumpridas Book in PDF, ePub and Kindle
The volume takes a broad view of recent social, political, and economic developments in Latin America. It contains six essays, focused on salient and cross-cutting themes, that try to construct a thread or narrative about the highly diverse region, highlighting its main idiosyncrasies and analyzing where it might be headed in coming years. While the essays recognize considerable advances, they also point out setbacks and missed opportunities that have stood in the way of sustained progress. Strengthening state capacity emerges as a significant challenge.
| Author | : Lina Maria Echeverri |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2012 |
| Genre | : |
| ISBN | : |
Download Differences in the Construction of Nation Branding Book in PDF, ePub and Kindle
Marketing has broadened its application to territorial horizons. Today we talk about city branding, region or country branding. The purpose of this paper is to study in depth and to compare the evolution of the construction process of a country brand, based on a case study for Canada and Colombia. These two countries were selected because of their results in the 2010"s positioning ranking of the Futurebrand company, with Canada being the first and Colombia being the last in the American index. The research is derived from the importance that “Country Brand” has acquired as a valid model of territorial promotion in the plans of development of the countries.
| Author | : Keith Dinnie |
| Publisher | : Routledge |
| Total Pages | : 261 |
| Release | : 2010-05-14 |
| Genre | : Business & Economics |
| ISBN | : 1136377360 |
Download Nation branding Book in PDF, ePub and Kindle
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
| Author | : André A. Hofman |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 344 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : |
Download The Economic Development of Latin America in the Twentieth Century Book in PDF, ePub and Kindle
Hofman, a researcher with the Chile-based Economic Commission for Latin America and the Caribbean, uses growth accounting methods and previously unavailable long-term series data to assess the economic performance of the region during the century from a comparative and historical perspective. In particular he compares Latin American economies to those of advanced capitalist economies, to newly industrialized economies, and to Spain and Portugal because of the historical ties. He looks at the reasons for the poor or negative growth during the 1980s and the apparent recovery in the 1990s and at such problems as debt, income inequality, high inflation, cyclical instability, and political and policy instability. Annotation copyrighted by Book News, Inc., Portland, OR
