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Las claves del cambio. Una guía de campo

Las claves del cambio. Una guía de campo
Author: Dan S. Cohen
Publisher: Grupo Planeta (GBS)
Total Pages: 230
Release: 2007-11
Genre: Business & Economics
ISBN: 9788423425167

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En 1996, El líder del cambio (McGraw-Hill, 1998), de John P. Kotter, expuso un programa de ocho pasos para el cambio organizacional que fue reconocido en todo el mundo. Posteriormente, Kotter y Dan S. Cohen, en su libro Las claves del cambio (Deusto, 2003) introdujeron la triada «ver-sentir-cambiar», términos que ayudaron a los ejecutivos a entender la importancia que las emociones juegan en los programas de cambio. En Las claves del cambio. Una guía de campo, Dan Cohen desarrolla distintas herramientas para aplicar los ocho pasos para gestionar el cambio que, al lado de Kotter, plantearon en el libro anterior: cuestionarios para evaluar los problemas y desafíos a los que se enfrentan las organizaciones, checklists, comentarios expertos y resúmenes de casos reales. Esta guía es, pues, un manual de instrucciones que complementa el anterior libro, Las claves del cambio, con el objetivo de ayudar a los líderes y managers a implementar paso a paso el cambio en su empresa de una manera exitosa.


Guía para la identificación de los mamíferos de México

Guía para la identificación de los mamíferos de México
Author: Sergio Ticul Álvarez-Castañeda
Publisher: JHU Press
Total Pages: 523
Release: 2017-03-28
Genre: Nature
ISBN: 1421422107

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Fully updated and revised, this is the bestselling comprehensive bilingual identification guide to Mexico’s diverse mammalian fauna. A remarkable achievement that took over 30 years to construct, Keys for Identifying Mexican Mammals is the only complete identification guide to Mexico’s mammalian fauna. Fully updated and revised, this bestselling book follows a bilingual arrangement, with identical information presented in Spanish and English on facing pages. The dichotomous presentation is both easy to follow and flawlessly compiled, including updated and expanded material that surpasses any previously available resource. Hundreds of diagnostic images are dispersed throughout the book, many showing minute details that differentiate one species from another, and introductory materials carefully explain the use of diagnostic features. The heart of the book, though, is the keys themselves, which cover every taxa—from artiodactyls and carnivores to primates and rodents—while allowing confident identification at the species level for both field and museum use. The book closes with appendices that cover preparation of specimens, a glossary, and a bibliography. Anyone with an interest in the mammalian fauna of Mexico, or mammals in general, will find this one-of-a-kind book an indispensable reference to Mexico’s rich diversity of wildlife.


Keys for Identifying Mexican Mammals

Keys for Identifying Mexican Mammals
Author: Sergio Ticul Álvarez-Castañeda
Publisher: JHU Press
Total Pages: 523
Release: 2017-03-28
Genre: Science
ISBN: 1421422115

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Fully updated and revised, this is the bestselling comprehensive bilingual identification guide to Mexico’s diverse mammalian fauna. A remarkable achievement that took over 30 years to construct, Keys for Identifying Mexican Mammals is the only complete identification guide to Mexico’s mammalian fauna. Fully updated and revised, this bestselling book follows a bilingual arrangement, with identical information presented in Spanish and English on facing pages. The dichotomous presentation is both easy to follow and flawlessly compiled, including updated and expanded material that surpasses any previously available resource. Hundreds of diagnostic images are dispersed throughout the book, many showing minute details that differentiate one species from another, and introductory materials carefully explain the use of diagnostic features. The heart of the book, though, is the keys themselves, which cover every taxa—from artiodactyls and carnivores to primates and rodents—while allowing confident identification at the species level for both field and museum use. The book closes with appendices that cover preparation of specimens, a glossary, and a bibliography. Anyone with an interest in the mammalian fauna of Mexico, or mammals in general, will find this one-of-a-kind book an indispensable reference to Mexico’s rich diversity of wildlife.


Comunicación corporativa: Claves y escenarios

Comunicación corporativa: Claves y escenarios
Author: Carmen Costa-Sánchez
Publisher: Editorial UOC
Total Pages: 211
Release: 2015-07-31
Genre: Business & Economics
ISBN: 8490646570

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Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.


GUIDE FOR THE PERPLEXED

GUIDE FOR THE PERPLEXED
Author: E. F. Schumacher
Publisher: Harper Collins
Total Pages: 164
Release: 1978-05-31
Genre: Philosophy
ISBN: 0060906111

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The author of the world wide best-seller, Small Is Beautiful, now tackles the subject of Man, the World, and the Meaning of Living. Schumacher writes about man's relation to the world. man has obligations -- to other men, to the earth, to progress and technology, but most importantly himself. If man can fulfill these obligations, then and only then can he enjoy a real relationship with the world, then and only then can he know the meaning of living. Schumacher says we need maps: a "map of knowledge" and a "map of living." The concern of the mapmaker--in this instance, Schumacher--is to find for everything it's proper place. Things out of place tend to get lost; they become invisible and there proper places end to be filled by other things that ought not be there at all and therefore serve to mislead. A Guide for the Perplexed teaches us to be our own map makers. This constantly surprising, always stimulating book will be welcomed by a large audience, including the many new fans who believe strongly in what Schumacher has to say.


Healthy Brain, Happy Life

Healthy Brain, Happy Life
Author: Wendy Suzuki
Publisher: Harper Collins
Total Pages: 313
Release: 2015-05-19
Genre: Self-Help
ISBN: 0062366807

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A neuroscientist transforms the way we think about our brain, our health, and our personal happiness in this clear, informative, and inspiring guide—a blend of personal memoir, science narrative, and immediately useful takeaways that bring the human brain into focus as never before, revealing the powerful connection between exercise, learning, memory, and cognitive abilities. Nearing forty, Dr. Wendy Suzuki was at the pinnacle of her career. An award-winning university professor and world-renowned neuroscientist, she had tenure, her own successful research lab, prestigious awards, and international renown. That’s when to celebrate her birthday, she booked an adventure trip that forced her to wake up to a startling reality: despite her professional success, she was overweight, lonely, and tired and knew that her life had to change. Wendy started simply—by going to an exercise class. Eventually, she noticed an improvement in her memory, her energy levels, and her ability to work quickly and move from task to task easily. Not only did Wendy begin to get fit, but she also became sharper, had more energy, and her memory improved. Being a neuroscientist, she wanted to know why. What she learned transformed her body and her life. Now, it can transform yours. Wendy discovered that there is a biological connection between exercise, mindfulness, and action. With exercise, your body feels more alive and your brain actually performs better. Yes—you can make yourself smarter. In this fascinating book, Suzuki makes neuroscience easy to understand, interweaving her personal story with groundbreaking research, and offering practical, short exercises—4 minute Brain Hacks—to engage your mind and improve your memory, your ability to learn new skills, and function more efficiently. Taking us on an amazing journey inside the brain as never before, Suzuki helps us unlock the keys to neuroplasticity that can change our brains, or bodies, and, ultimately, our lives.


RETRACTED BOOK: 151 Trading Strategies

RETRACTED BOOK: 151 Trading Strategies
Author: Zura Kakushadze
Publisher: Springer
Total Pages: 480
Release: 2018-12-13
Genre: Business & Economics
ISBN: 3030027929

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The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.


Bulletin

Bulletin
Author:
Publisher:
Total Pages: 678
Release:
Genre: Science
ISBN:

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Restoration Ecology

Restoration Ecology
Author: William R. Jordan
Publisher: Cambridge University Press
Total Pages: 360
Release: 1990-08-16
Genre: Nature
ISBN: 9780521337281

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Although interest in ecological restoration has grown rapidly in recent years, restoration efforts have been highly empirical and have therefore been of only marginal interest to theoretical ecologists concerned with the structure and dynamics of communities. The ability to reassemble a community or ecosystem and to make it function properly actually represents a critical test of ecological understanding in the most fundamental sense. It is this idea of restoration as a technique - and even a paradigm - for ecological studies, leading in turn to improved restoration methods, that is the subject of this book.