La Edad De Oro De La Comunicacion Comercial Desde 1960 Hasta 2000 PDF Download
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Author | : Natalia Rodríguez Salcedo |
Publisher | : |
Total Pages | : 181 |
Release | : 2010 |
Genre | : Advertising |
ISBN | : 9788492860593 |
Download La edad de oro de la comunicación comercial Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 213 |
Release | : 2010 |
Genre | : |
ISBN | : 9788492860586 |
Download La edad de oro de la comunicación comercial, desde 1960 hasta 2000 Book in PDF, ePub and Kindle
Author | : Natalia Rodríguez Salcedo |
Publisher | : Comunicacion Social Ediciones y Publicaciones |
Total Pages | : 181 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 9788492860593 |
Download Historia de la publicidad y de las relaciones públicas en España Book in PDF, ePub and Kindle
El objetivo de esta publicación —en dos volúmenes y en color— es realizar la historia conjunta de la Publicidad y de las Relaciones Públicas en España, desde sus inicios hasta el final del siglo XX. No existía en el panorama editorial español una investigación integrada como la que aquí presentamos. Esta obra aborda de modo unitario la historia de ambas disciplinas, por corresponderse con la naturaleza misma del fenómeno estudiado. «Podemos asegurar que, pese a lo que ocurrió en otros lugares, donde ambas actividades se desarrollaron en ámbitos separados, no sucedió de igual modo en España: la dificultad de discernir entre Publicidad y Relaciones Públicas durante la primera mitad del siglo XX es patente. Cuando, a través de la investigación, se descubren campañas de relaciones públicas, resultan estar desarrolladas desde agencias de publicidad o por profesionales de ese campo y, en ocasiones, se presentan ocultas bajo denominaciones como “propaganda”, “publicidad social”, “publicidad educativa” o “publicidad de prestigio”.» Esta publicación se presenta dividida en dos partes. El primer volumen, De la nada al consumo, abarca desde los orígenes de estas disciplinas hasta 1960. El segundo, La edad de oro de la comunicación comercial, abarca desde esa fecha hasta el año 2000, y se acompaña de un DVD. La investigación sobre la historia de las Relaciones Públicas ha sido compleja. El término en sí mismo no llegó a España hasta la década de 1950, y ni siquiera entonces fue aplicado de forma inmediata por los profesionales de la época. En 1960 se fundó la Sociedad Española de Relaciones Públicas, primera empresa dedicada íntegramente a ofrecer estos servicios. Nadie antes se había preocupado por buscar precedentes de la actividad, bajo otras denominaciones, antes de esa fecha.
Author | : Christina Holtz-Bacha |
Publisher | : Routledge |
Total Pages | : 574 |
Release | : 2017-02-24 |
Genre | : Political Science |
ISBN | : 1317439775 |
Download Routledge Handbook of Political Advertising Book in PDF, ePub and Kindle
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Author | : T. Watson |
Publisher | : Springer |
Total Pages | : 248 |
Release | : 2015-04-08 |
Genre | : Business & Economics |
ISBN | : 1137427515 |
Download Western European Perspectives on the Development of Public Relations Book in PDF, ePub and Kindle
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.
Author | : Jacquie L'Etang |
Publisher | : Routledge |
Total Pages | : 447 |
Release | : 2015-08-11 |
Genre | : Business & Economics |
ISBN | : 131791886X |
Download The Routledge Handbook of Critical Public Relations Book in PDF, ePub and Kindle
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Author | : Willard Grosvenor Bleyer |
Publisher | : |
Total Pages | : 324 |
Release | : 1918 |
Genre | : Journalism |
ISBN | : |
Download The Profession of Journalism Book in PDF, ePub and Kindle
Author | : Allison Beeby Lonsdale |
Publisher | : University of Ottawa Press |
Total Pages | : 280 |
Release | : 1996 |
Genre | : Education |
ISBN | : 077660399X |
Download Teaching Translation from Spanish to English Book in PDF, ePub and Kindle
While many professional translators believe the ability to translate is a gift that one either has or does not have, Allison Beeby Lonsdale questions this view. In her innovative book, Beeby Lonsdale demonstrates how teachers can guide their students by showing them how insights from communication theory, discourse analysis, pragmatics, and semiotics can illuminate the translation process. Using Spanish to English translation as her example, she presents the basic principles of translation through 29 teaching units, which are prefaced by objectives, tasks, and commentaries for the teacher, and through 48 task sheets, which show how to present the material to students. Published in English.
Author | : |
Publisher | : World Bank Publications |
Total Pages | : 362 |
Release | : 1996-01-01 |
Genre | : History |
ISBN | : 9780821336656 |
Download Ecuador Poverty Report Book in PDF, ePub and Kindle
"Valuable report based on the Ecuador Living Standard Measurement Survey (1994). Uses total consumption expenditures. Provides a baseline reference for future work. Contrast with INEC's basic needs survey (item #bi 97002637#)"--Handbook of Latin AmericanStudies, v. 57.
Author | : Steven Joseph Loza |
Publisher | : University of Illinois Press |
Total Pages | : 396 |
Release | : 1993 |
Genre | : Music |
ISBN | : 9780252062889 |
Download Barrio Rhythm Book in PDF, ePub and Kindle
The hit movie La Bamba (based on the life of Richie Valens), the versatile singer Linda Ronstadt, and the popular rock group Los Lobos all have roots in the dynamic music of the Mexican-American community in East Los Angeles. With the recent "Eastside Renaissance" in the area, barrio music has taken on symbolic power throughout the Southwest, yet its story has remained undocumented and virtually untold. In Barrio Rhythm, Steven Loza brings this hidden history to life, demonstrating the music's essential role in the cultural development of East Los Angeles and its influence on mainstream popular culture. Drawing from oral histories and other primary sources, as well as from appropriate representative songs, Loza provides a historical overview of the music from the nineteenth century to the present and offers in-depth profiles of nine Mexican-American artists, groups, and entrepreneurs in Southern California from the post-World War II era to the present. His interviews with many of today's most influential barrio musicians, including members of Los Lobos, Eddie Cano, Lalo Guerrero, and Willie chronicle the cultural forces active in this complex urban community.