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Kidfluence : The Marketers Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens

Kidfluence : The Marketers Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens
Author: Anne Sutherland
Publisher: McGraw Hill Professional
Total Pages: 216
Release: 2003-07-21
Genre: Business & Economics
ISBN:

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Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.


Canadian Television

Canadian Television
Author: Marian Bredin
Publisher: Wilfrid Laurier Univ. Press
Total Pages: 238
Release: 2012-06-01
Genre: Performing Arts
ISBN: 1554583888

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Canadian Television: Text and Context explores the creation and circulation of entertainment television in Canada from the interdisciplinary perspective of television studies. Each chapter connects arguments about particular texts of Canadian television to critical analysis of the wider cultural, social, and economic contexts in which they are created. The book surveys the commercial and technological imperatives of the Canadian television industry, the shifting role of the CBC as Canada’s public broadcaster, the dynamics of Canada’s multicultural and multiracial audiences, and the function of television’s “star system.” Foreword by The Globe and Mail’s television critic, John Doyle.


kidfluence

kidfluence
Author: Anne Sutherland
Publisher: McGraw Hill Professional
Total Pages: 210
Release: 2003-08-22
Genre: Business & Economics
ISBN: 0071436170

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Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.


Quill & Quire

Quill & Quire
Author:
Publisher:
Total Pages: 574
Release: 2001
Genre: Book industries and trade
ISBN:

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Honey, We Lost the Kids

Honey, We Lost the Kids
Author: Kathleen McDonnell
Publisher:
Total Pages: 204
Release: 2001
Genre: Children
ISBN:

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"Honey, we lost the kids - the lament of many parents in the 21st century." "Frantic boomers, unable to figure out what they have done wrong, ask "Why can't the kids be like we were?" and particularly "What can we do to change things?" "Not much," responds prize-winning author Kathleen McDonnell in her funny, eye-opening report from the front lines of the revolution in modern childhood. She sympathizes with parents and experts who believe that kids today are growing up too quickly, robbed of childhood by a toxic combination of TV, films, video games and the Internet." "Yet "We can't go back to a time when growing up happened in well-defined stages," McDonnell argues. It's a different world, and the old rules simply don't apply." "Honey, We Lost the Kids is a mind-bending, straight-talking approach to understanding the challenges of parenting and child rearing today."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved


Advertising and Promotional Culture

Advertising and Promotional Culture
Author: P David Marshall
Publisher: Bloomsbury Publishing
Total Pages: 380
Release: 2017-12-21
Genre: Social Science
ISBN: 1350306401

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This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.


The Oxford Reference Guide to English Morphology

The Oxford Reference Guide to English Morphology
Author: Laurie Bauer
Publisher: Oxford University Press
Total Pages: 704
Release: 2015-08-13
Genre: Language Arts & Disciplines
ISBN: 0191067644

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This volume presents a data-rich description of English inflection and word-formation. Based on large corpora including the Corpus of Contemporary American English and the British national Corpus, it is the first comprehensive treatment of contemporary English morphology that includes both inflection and word-formation. It covers not only well-studied topics such as compounding, conversion, and the inflection and derivation of nouns and verbs, but also areas that have received less scholarly attention, such as the formation of adjectives, locatives, negatives, evaluatives, neoclassical compounds and blends, among many other topics. Equal wieght is given to form and meaning. The volume also contains sections devoted to phonological and orthographics aspects of morphology and to combinatorial and paradigmatic properties of English morphology. It ends with a series of chapters that assess the implications of English morphology for morphological theory, discussing topics such as stratification, blocking and comprtition, the analysis of conversion, and the relationship between inflection and derivation. Winner of the 2015 Bloomfield Book Award and written by three outstanding scholars, this outstanding book will interest all scholars and students of English and of linguistic morphology more generally.


Babies in the Rain

Babies in the Rain
Author: Jeff A. Johnson
Publisher: Redleaf Press
Total Pages: 170
Release: 2009-06-01
Genre: Education
ISBN: 1605542008

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There are many ways parents and caregivers can help children thrive in their earliest years of life. Babies in the Rain explains the theories behind the best practices for infant and toddler care as well as preferred methods for doing so. In a personable, humorous voice, Jeff A. Johnson shares his own stories about the amazing ways infants and toddlers learn. He offers valuable information on how to spend quality time with young children by building strong emotional environments, nurturing meaningful relationships, and promoting child-centered, age-appropriate learning.


Consuming Schools

Consuming Schools
Author: Trevor Norris
Publisher: University of Toronto Press
Total Pages: 233
Release: 2011-01-01
Genre: Education
ISBN: 1442660309

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The increasing prevalence of consumerism in contemporary society often equates happiness with the acquisition of material objects. Consuming Schools describes the impact of consumerism on politics and education and charts the increasing presence of commercialism in the educational sphere through an examination of issues such as school-business partnerships, advertising in schools, and corporate-sponsored curriculum. First linking the origins of consumerism to important political and philosophical thinkers, Trevor Norris goes on to closely examine the distinction between the public and the private sphere through the lens of twentieth-century intellectuals Hannah Arendt and Jean Baudrillard. Through Arendt's account of the human activities of labour, work, and action, and the ensuing eclipse of the public realm and Baudrillard's consideration of the visual character of consumerism, Norris examines how school commercialism has been critically engaged by in-class activities such as media literacy programs and educational policies regulating school-business partnerships.


Connecting Social Problems and Popular Culture

Connecting Social Problems and Popular Culture
Author: Karen Sternheimer
Publisher: Routledge
Total Pages: 322
Release: 2018-05-04
Genre: Social Science
ISBN: 0429974973

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Is violence on the streets caused by violence in video games? Does cyber-bullying lead to an increase in suicide rates? Are teens promiscuous because of Teen Mom? As Karen Sternheimer clearly demonstrates, popular culture is an easy scapegoat for many of society's problems, but it is almost always the wrong answer. Now in its second edition, Connecting Social Problems and Popular Culture goes beyond the news-grabbing headlines claiming that popular culture is public enemy number one to consider what really causes the social problems we are most concerned about. The sobering fact is that a "media made them do it" explanation fails to illuminate the roots of social problems like poverty, violence, and environmental degradation. Sternheimer's analysis deftly illustrates how welfare "reform," a two-tiered health care system, and other difficult systemic issues have far more to do with our contemporary social problems than Grand Theft Auto or Facebook. The fully-revised new edition features recent moral panics (think sexting and cyberbullying) and an entirely new chapter exploring social media. Expanded discussion of how we understand society's problems as social constructions without disregarding empirical evidence, as well as the cultural and structural issues underlying those ills, allows students to stretch their sociological imaginations.