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Kickass Copywriting in 10 Easy Steps

Kickass Copywriting in 10 Easy Steps
Author: Susan M. Gunelius
Publisher: Entrepreneur Press
Total Pages: 219
Release: 2012-03-29
Genre: Business & Economics
ISBN: 1613081901
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Don’t Just Say It – Sell it! You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits. "Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book–and read it twice!" —Dean Reick, direct marketing copywriter, DirectCreative.com " ...Susan’s warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf." —Roberta Rosenberg, "The Copywriting Maven" and President, MGP Direct Inc. “Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius’ book should be on every small business owner’s bookshelf.” —George Parker, creative consultant, author of MadScam, and advertising blogger at Adscam and Adhurl

Ultimate Guide to Email Marketing for Business

Ultimate Guide to Email Marketing for Business
Author: Susan Gunelius
Publisher: Entrepreneur Press
Total Pages: 381
Release: 2018-05-15
Genre: Business & Economics
ISBN: 1613083831
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Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to: Use free content to encourage people to subscribe to your email list Develop conversion funnels that drive people to buy from you or sign up for your webinars Save time and keep subscribers engaged with your brand with email automation Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time Test your messages and analyze your performance using key metrics to improve your results Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience Understand the laws and deliverability rules you must follow and tools to help you along the way

Copywriting Secrets

Copywriting Secrets
Author: Jim Edwards
Publisher:
Total Pages: 0
Release: 2023-06-06
Genre:
ISBN: 9788119216338
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What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy. Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you. Whether you're a coach, author, ""funnel hacker"", e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family's future. In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out: Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom! Fact #2: Poor Copywriting = Struggle forever and die poor! Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn. This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!) If you've tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales -- no matter what you sell or who you sell it to -- this book is for you. Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you're not making as many sales as you want to right now.

Why Do You Hate Money?

Why Do You Hate Money?
Author: Joey Percia
Publisher: Createspace Independent Publishing Platform
Total Pages: 216
Release: 2017-12-14
Genre:
ISBN: 9781981230471
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Why Do You Hate Money takes an ethical approach to marketingfor health and fitness professionals. The truth is, most people choose a career in health and fitness because it's changed their life and they want to return the favor. But if you can't communicate with your audience you're going to get lost in the noise. Many people make marketing confusing, but it doesn't have to be this way. This book makes it simple, even if you're just starting out. In Why Do You Hate Money, former fit pro turned copywriter; Joey Percia walks you through the same proven strategies industry experts pay him thousands to implement into their businesses. The best part is, these time-tested lessons are easy to apply so you can put them to work right away. Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love. You'll discover: - Four expert hacks to cure writer's block once and for all...this chapter alone will give you back hours of your life every single week - An honest and ethical approach to market your business in a way that makes you feel good but still gets you more clients. - 13 ways to spark inspiration and get your creative juices pouring out (you will LOVE #7) - The most common fitness marketing mistakes and how to avoid them... if you can avoid these 4 mistakes you'll be blown away at how much your business will grow - How to use Kickass Copywriting to make loads of cash without being salesy - Simple storytelling strategies to boost sales and make people fall in love with you (don't worry you don't have to be a storytelling master) - How to write cash-generating emails like a million dollar copywriter without actually being one - Health and fitness related examples, checklists, templates, and guides to writing high converting copy which means more clients ... and so much more Why Do You Hate Money' is the go-to fitness marketing guide to create content that kills, craft copy that converts, and master the science of selling without selling out. What are you waiting for? Scroll up, and grab your copy right now.

Think Simple

Think Simple
Author: Ken Segall
Publisher: Penguin UK
Total Pages: 256
Release: 2016-06-07
Genre: Business & Economics
ISBN: 0241970369
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The secrets to Apple's success and how to use them, from the Apple insider Ken Segall In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.

Fortune's Pawn

Fortune's Pawn
Author: Rachel Bach
Publisher: Hachette UK
Total Pages: 324
Release: 2013-11-05
Genre: Fiction
ISBN: 1405525231
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Fans of Firefly and Elizabeth Moon will lap up this action-packed military science fiction series. Welcome to the start of a thrilling new space adventure, starring female mercenary Deviana Morris . . . Deviana Morris isn't your average mercenary. She has plans. Big ones. And a ton of ambition. One of those is going to get her killed one day - but not just yet. Not when she just got a job on a tiny trade ship with a nasty reputation for surprises. The Glorious Fool isn't misnamed: it likes to get into trouble. And with a reputation for bad luck that makes one year as security detail on this ship equal to five years everywhere else - Devi knows she's found the perfect way to get the jump on the next part of her Plan. But the Fool doesn't give up its secrets without a fight, and one year might be more than even Devi can handle. Review for FORTUNE'S PAWN: 'This book kicked ass . . . I just loved it!' - FELICIA DAY 'Devi is hands-down one of the best sci-fi heroines I've read in years' - RT BOOK REVIEWS 'Rollicking space opera starring a tough, sexy, armor-clad space chick . . . [Bach] does a nice job of painting a scenario that, if familiar - think the space marines of the Alien franchise or the motley crew of Firefly - allows her plenty of room for action. And action aplenty is what she delivers . . . Lots of fun' - KIRKUS REVIEWS

The Three Signs of a Miserable Job

The Three Signs of a Miserable Job
Author: Patrick M. Lencioni
Publisher: John Wiley & Sons
Total Pages: 190
Release: 2010-06-03
Genre: Business & Economics
ISBN: 0470893990
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A bestselling author and business guru tells how to improve your job satisfaction and performance. In his sixth fable, bestselling author Patrick Lencioni takes on a topic that almost everyone can relate to: the causes of a miserable job. Millions of workers, even those who have carefully chosen careers based on true passions and interests, dread going to work, suffering each day as they trudge to jobs that make them cynical, weary, and frustrated. It is a simple fact of business life that any job, from investment banker to dishwasher, can become miserable. Through the story of a CEO turned pizzeria manager, Lencioni reveals the three elements that make work miserable -- irrelevance, immeasurability, and anonymity -- and gives managers and their employees the keys to make any job more fulfilling. As with all of Lencioni?s books, this one is filled with actionable advice you can put into effect immediately. In addition to the fable, the book includes a detailed model examining the three signs of job misery and how they can be remedied. It covers the benefits of managing for job fulfillment within organizations -- increased productivity, greater retention, and competitive advantage -- and offers examples of how managers can use the applications in the book to deal with specific jobs and situations. Patrick Lencioni (San Francisco, CA) is President of The Table Group, a management consulting firm specializing in executive team development and organizational health. As a consultant and keynote speaker, he has worked with thousands of senior executives and executive teams in organizations ranging from Fortune 500 companies to high-tech startups to universities and nonprofits. His clients include AT&T, Bechtel, Boeing, Cisco, Sam?s Club, Microsoft, Mitsubishi, Allstate, Visa, FedEx, New York Life, Sprint, Novell, Sybase, The Make-A-Wish Foundation, and the U.S. Military Academy at West Point. Lencioni is the author of six bestselling books, including The Five Dysfunctions of a Team. He previously worked for Oracle, Sybase, and the management consulting firm Bain & Company.

Badass: Making Users Awesome

Badass: Making Users Awesome
Author: Kathy Sierra
Publisher: "O'Reilly Media, Inc."
Total Pages: 293
Release: 2015-01-29
Genre: BUSINESS & ECONOMICS
ISBN: 1491919078
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Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships
Author: Randy Frisch
Publisher: Lioncrest Publishing
Total Pages: 250
Release: 2019-02-28
Genre: Business & Economics
ISBN: 9781544513645
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F#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.

Rich20Something

Rich20Something
Author: Daniel DiPiazza
Publisher: Penguin
Total Pages: 305
Release: 2018-04-24
Genre: Business & Economics
ISBN: 0143129392
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The Only Guide You Need to Stop Wasting Your Potential and Create a Kickass Career You Care About Daniel DiPiazza, the young founder of the massively popular Rich20Something.com, was once a typical twentysomething, logging mind-numbing hours at low-paying jobs in hopes of moving up. Then it hit him: This doesn’t have to be my life. Now twenty-eight, DiPiazza has launched multiple successful businesses with zero startup capital—simply by identifying and monetizing his skills into a career and life he loves. And with this book, so can you. Rich20Something is not some boring spiel on “paying your dues”; it’s about hustle. Instead of inching your way up the traditional career ladder, DiPiazza teaches you how to hack it, sharing hard-earned advice, anecdotes from other entrepreneurial badasses, and step-by-step techniques for turning your best skills into a business you’re passionate about that pays well to boot, including success secrets like: - The three questions that will help fail proof your business idea - How to ruthlessly prioritize, focus, and “ride the Motivation Wave” to get your gig going - Promotion strategies that literally make you money while you sleep - Owning the online game on every platform, from ten followers to 500,000 It’s time to toss out your parents’ career guides (sorry, mom and dad). Rich20Something is the only book you need to blaze your own path to an epic career and start getting the most out of your life now.