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Big Kibble

Big Kibble
Author: Shawn Buckley
Publisher: Macmillan + ORM
Total Pages: 194
Release: 2020-12-01
Genre: Pets
ISBN: 125026006X

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A big, inside look at the shocking lack of regulation within the pet food industry, and how readers can dramatically improve the quality of their dogs’ lives through diet. What's really going into commercial dog food? The answer is horrifying. Big Kibble is big business: $75 billion globally. A handful of multi-national corporations dominate the industry and together own as many as 80% of all brands. This comes as a surprise to most people, but what’s even more shocking is how lax the regulations and guidelines are around these products. The guidelines—or lack thereof—for pet food allow producers to include ever-cheaper ingredients, and create ever-larger earnings. For example, “legal” ingredients in kibble include poultry feces, saw dust, expired food, and diseased meat, among other horrors. Many vets still don’t know that kibble is not the best food for dogs because Big Kibble funds the nutrition research. So far, these corporations have been able to cut corners and still market and promote feed-grade food as if it were healthful and beneficial—until now. Just as you are what you eat, so is your dog. Once you stop feeding your dog the junk that’s in kibble or cans, you have taken the first steps to improving your dog’s health, behavior and happiness. You know the unsavory side of Big Tobacco and Big Pharma. Now Shawn Buckley, Dr. Oscar Chavez, and Wendy Paris explain all you need to know about unsavory Big Kibble—and offer a brighter path forward for you and your pet.


Junkwraith

Junkwraith
Author: Ellinor Richey
Publisher: Top Shelf Productions
Total Pages: 284
Release: 2022-01-19
Genre: Comics & Graphic Novels
ISBN: 1649360193

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What she once possessed… now threatens to possess her. Sweden’s Ellinor Richey’s debut graphic novel is an epic quest for the things left behind, with icy-cool artwork and astonishing sci-fi settings. What happens when our most precious belongings... no longer belong? When something we loved suddenly becomes junk, a powerful energy is unleashed. One night, ice-skating prodigy Florence Sato is overwhelmed by pressure and throws away her skates. This fateful moment accidentally summons a “junkwraith,” a terrifying ghost which seeks revenge for its abandonment by attacking the memories of its former owner. Before she forgets who she is, and to find out who she really wants to be, Florence must set off (with her trusty digital assistant Frank) on a long journey into the Wastelands to put to rest the monster she created.


Dog Food Logic

Dog Food Logic
Author:  Linda P. Case, M.S.
Publisher: Dogwise Publishing
Total Pages: 342
Release: 2014-02-12
Genre: Pets
ISBN: 1617811467

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Choosing the right dog food in a world with too many choices
Walking down the dog food aisle in a pet supply superstore can present you with an overwhelming number of choices. Reading about dog food on the internet can make your head spin with so many opinions and stories. And judging the content that you find on dog food packaging can be confusing and misleading. How can the average dog owner make an informed choice in accordance with her dog’s age, size and condition? In her latest book, author Linda Case describes how to make logical, evidence-based decisions for what to feed your dog amid all the options available.

You will learn
• How pet food marketers appeal to your emotions to persuade you to buy a particular type of dog food.
• To distinguish between scientific, evidence-based information and the anecdotal evidence which is so pervasive—and often misleading—in the dog food arena.
• Is there a scientific basis for dog foods designed specifically for puppies, senior dogs, canine athletes—even various breeds of dogs?
• How to read and evaluate all of the material included on a typical package of dog food from the ingredients and label claims (“Natural,” “Anti-Oxidant,” “Low Fat”),to the Nutrient Analysis and Nutritional Adequacy statements.
• How to avoid choice paralysis and the cognitive traps that can interfere with clear decision making.

What experts are saying about Dog Food Logic
Pet food is like a religion for many—but now those strong emotional ties can be backed up with fact. Linda Case separates fact from fiction, explains the complex terms and offers a guide to pet nutrition in simple to comprehend language. Unlike other books on this topic, there is no agenda here—except to present facts and then allow pet owners to make their own logical conclusions, letting the kibble drop where it may.
Steve Dale, CABC, columnist Tribune Content Agency; radio host Black Dog Radio Productions and WGN Radio (Chicago); contributing editor USA Weekend; special correspondent Cat Fancy; author Good Cat!

Dog Food Logic is the indispensable guide to the science behind canine nutrition that will help us to make wise, well-informed choices about how and what we feed our dogs. It takes the fear out of trying to understand proper nutrition and will empower us to determine what is best for the health of our dogs.
Claudia Kawczynska, Founder and Editor-in-chief of The Bark

Don’t read this book if you want someone to tell you what to feed your dog. This is a book for people who want to learn, in a reasoned and thoughtful way, how to figure it out for themselves. Dog Food Logic goes way beyond the usual textbook list of nutritional requirements to cover the pet food industry in all its glory: the history, the business, the marketing, and best of all, the science. Case deftly navigates the most controversial topics in pet food and presents the big picture without interjecting judgment about what approach is best. There’s something here for everyone: pet care professionals and dog lovers alike will learn something new from this informative, easy to read, and well researched book.
Jessica Vogelsang, DVM, CVJ, author, speaker, and CEO of Pawcurious Media


Kibbles & Bits

Kibbles & Bits
Author: Paul York
Publisher: Shook Up
Total Pages: 83
Release: 2012-02-25
Genre: Religion
ISBN: 1936463903

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The Copywriter's Toolkit

The Copywriter's Toolkit
Author: Margo Berman
Publisher: John Wiley & Sons
Total Pages: 400
Release: 2012-07-19
Genre: Social Science
ISBN: 1444360817

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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos


The Maximortal

The Maximortal
Author: Rick Veitch
Publisher:
Total Pages: 0
Release: 1996
Genre: Heroes
ISBN: 9780962486432

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The Maximortal tells the origin of the ultimate heroic idea made flesh, and its hidden impact on 20th century history. Beginning with a thunderous explosion over the Siberian subcontinent, through the atomic devastation of Hiroshima and beyond, The Maximortal is a true epic told through the astonishing stories of the human beings caught in its ever-widening wake.


CANINE NUTRIGENOMICS

CANINE NUTRIGENOMICS
Author: W. Jean Dodds, DVM
Publisher: Dogwise Publishing
Total Pages: 361
Release: 2014-12-30
Genre: Pets
ISBN: 1617811610

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Nutrigenomics is the new science of how diet affects gene expression at the cellular level, creating vibrant health or chronic disease. Optimum health begins in the cells—and this book shows you how to achieve it for your dog!


Give Your Dog a Bone

Give Your Dog a Bone
Author: Ian Billinghurst
Publisher: Dogwise Publishing
Total Pages: 347
Release: 1993
Genre: Dogs
ISBN: 1617811009

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"'Give your dog a bone' deals exclusively with feeding dogs. It is writtenb for people who want easy to read, commonsense guidance on feeding their dogs for maximum health, least cost and least impact on our environment"--Publisher's description.


Skratches Trilogy

Skratches Trilogy
Author: Justin Robertson
Publisher: Lulu.com
Total Pages: 501
Release: 2013-02-05
Genre: Fiction
ISBN: 1300704314

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The Skratches Trilogy is three books in one; Skratches, Skratches book two The Beginning, and Skratches book three Juice's Legacy. It's a story about a universe that was built by Zeus, he called it, Olympus. In Olympus, there are some interesting planets, animals, and other creatures. The Skratches are people that live on one of the planets, and they must help the Olympian Gods fight against the Titans, after they have already gone threw many tragic events, and other adventures. Learn about Greek Mythology, and many creatures that you've never even heard of when you read this heart stopping novel


A Gentle Guide To Research Methods

A Gentle Guide To Research Methods
Author: Rugg, Gordon
Publisher: McGraw-Hill Education (UK)
Total Pages: 254
Release: 2006-11-01
Genre: Education
ISBN: 0335219276

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Many students are unaware of how to get the most out of their research, whether in career terms or in terms of asking good research questions. This book addresses this issue, as well as dealing with how to move from the big picture to a specific research question.