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Kama Sense Marketing

Kama Sense Marketing
Author: Jacob Levy
Publisher: iUniverse
Total Pages: 250
Release: 2010-05
Genre: Business & Economics
ISBN: 1440195560
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According to the ancient Kama Sutra, "Love is where physical, emotional, and spiritual experiences meet for the purpose of strengthening relationships." Isn't this what modern marketing is all about? Love is, in fact, the very peak of emotional marketing. Putting this philosophy into practice is not only a revolutionary concept, but it's also a guaranteed platform of success. In this ground-breaking marketing guide, veteran marketing guru Jacob Levy borrows analogies from philosophies and practices of romantic love, as described in the Kama Sutra, the oldest and best source on the theory and practice of love, written some 1500 years ago, to help you delve into the world of emotional marketing. In crisp, concise language, Levy discusses the following topics: - Using the marriage vow in marketing - Wooing your customers - Maintaining your customers' loyalty - Seducing your competitors' wives - And much more Levy also shows you how to include the term "Reciprocal Love" in the strategies and mission statements of your organization, and deftly reveals how marketing this message to females is essential for success. Understanding emotional-based marketing is imperative in this new age. For all those involved in the highly competitive field of marketing, Kama Sense Marketing gives you the edge in propelling your business to new and exciting heights.

Counterintuitive Marketing

Counterintuitive Marketing
Author: Kevin J. Clancy
Publisher: Simon and Schuster
Total Pages: 369
Release: 2001-02-21
Genre: Business & Economics
ISBN: 0743205545
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Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disastrously. In this informative and enlightening book, Clancy and Krieg confront these "over-and-over-again" marketers, who don't have time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance. Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs. Readers will discover in this iconoclastic treasure chest hundreds of penetrating insights that have enabled the authors' firm, Copernicus, to transform companies and become a "brand guardian" to the Fortune 500 and emerging businesses around the world. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, the ultimate practical guide for any company of any size.

Understanding Hinduism

Understanding Hinduism
Author: James D. Holt
Publisher: Bloomsbury Publishing
Total Pages: 241
Release: 2024-09-05
Genre: Education
ISBN: 1350407038
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This book explores the beliefs and practices of Hinduism as a lived religion and engages with Hindu beliefs and practices, including the concepts that form the central beliefs of Hinduism, and the expression of these beliefs in worship and daily life. The book uses the authentic voices of practicing Hindus to highlight differences in the ways Hinduism is understood and lived in different circumstances. The diversity of Hindu expression is one of the complex elements of Hinduism, and it is also one of its strengths. This book makes this diversity the centre of its exploration. Each chapter enables the reader to consider the concepts and how they can be taught in the classroom. The author also provides suggestions for activities that could be utilised within the classroom to help others to understand the richness and vibrancy of Hinduism.

Globalization, Privatization and Free Market Economy

Globalization, Privatization and Free Market Economy
Author: C. Rao
Publisher: Bloomsbury Publishing USA
Total Pages: 295
Release: 1998-06-25
Genre: Business & Economics
ISBN: 0313007918
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The three dominant forces shaping societies and economies around the world are globalization, privatization, and liberalization. Because these processes are interrelated, they must be addressed collectively. The contributors to the volume show that globalization, privatization, and liberalization are multidimensional phenomena that impact not only the economic considerations of governments, but also sociocultural and environmental aspects of societies. The three phenomena also affect these units of analysis— which Rao and his colleagues identify as regional, country, industrial, and organizational. The result is a cogent discussion of these powerful global forces, for the academic community, professionals in economic development, banking, finance, international investment, and global commerce. After treating the conceptual issues of meaning, definition, and differing interpretations and perspectives, the volume examines the historical experience with regional economic integration. The flow of foreign direct investment—a major consquence of globalization, privatization, and liberalization of economies is considered next. This leads to a study of the challenges created for management at the microlevel in organizations, such as the intensification of competitiveness, and the increased importance of technology and technology management. In their examination of country-specific issues, the contributors show how widely experiences vary with regard to the way in which the three major processes are implemented and how the policies behind them are adopted. Finally, in their discussion of sectoral and industry-specific issues, the contributors note that great variations on how different industrial sectors and industries will approach and recreate themselves under the power of the three great processes.

The Lab, the Temple, and the Market

The Lab, the Temple, and the Market
Author: Sharon Harper
Publisher: IDRC
Total Pages: 264
Release: 2000
Genre: Business & Economics
ISBN: 0889369208
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[This book] meshes a discussion of development issues and processes with four different systems of religious beliefs: Hinduism, Christianity, Islam, and the Baha'i Faith. The authors - each a scientist as well as a person of faith - show how religious belief and personal faith can be deeply motivational and strikingly fruitful in scientific pursuits. Further, they emphasize how their faith has brought them a profound understanding of interconnectedness and compassion, and thus a wider perspective and greater sense of personal meaning to their research. -- Book jacket.

Sensory Marketing

Sensory Marketing
Author: Michael R. Solomon
Publisher:
Total Pages: 7
Release: 1900
Genre:
ISBN:
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This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent. As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about 80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than 500 million by 2016. Sensory marketing is taking fascinating turns ...

Handbook of Qualitative Research Methods in Marketing

Handbook of Qualitative Research Methods in Marketing
Author: Russell W. Belk
Publisher: Edward Elgar Publishing
Total Pages: 609
Release: 2007
Genre: Business & Economics
ISBN: 1847204120
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A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Advertising and Selling

Advertising and Selling
Author:
Publisher:
Total Pages: 694
Release: 1923
Genre: Advertising
ISBN:
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Work in Non-Market and Transitional Societies

Work in Non-Market and Transitional Societies
Author: Herbert Applebaum
Publisher: State University of New York Press
Total Pages: 420
Release: 1984-06-30
Genre: Social Science
ISBN: 0791495183
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In industrialized cultures, what we do to earn a living is usually divorced from what we do the rest of the time. This contrasts with non-market cultures, where work is an intimate part of life. People of such cultures perceive a unity between hunting and raising a family, between making pots and training children, between the building of houses and the practice of religion. Often there is no separate word for work because work is such an all-encompassing activity. Work in Non-Market and Transitional Societies is an overview of the organization of work in diverse societies, the division of labor, the notions of time that affect work and working, and the kinds of adaptations people make when transplanted from one society to another. The groundbreaking study encompasses pre-industrial and non-market societies as well as cultures in the process of change and modernization. This double focus provides an unusual and stimulating perspective for both anthropology and the social sciences. This book features a broad theoretical introduction, delineating the major issues and aspects of investigation in this field. It then presents twenty essays that show how work is carried on by women and men in varied societies and cultures. The authors provide guidelines for understanding the different value systems and discuss why each approach to work is appropriate in its specific societal structure.