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John's Online Marketing Gems

John's Online Marketing Gems
Author: John Thomasen
Publisher: John's Marketing Gems
Total Pages: 51
Release: 2013-09-30
Genre: Business & Economics
ISBN: 0972016384

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John’s Online Marketing Gems is the remarkable culmination of John Thomasen’s career as a master marketer at some of the top companies in the world. Having worked at companies including eBay, TiVo, and Fujitsu, as well as various tech startups, Thomasen has acquired marketing insights that few others ever have. Now it is time to share that knowledge with the world. John’s Online Marketing Gems is filled with 25 priceless gems: Gem #1: My Best SEO Idea Ever Gem #2: Sweepstakes Work Gem #3: Does Email Matter? Gem #4: How I Increased Mobile User Acquisition 2147% Gem #5: Design Matters Gem #6: Retargeting Gem #7: The Real Psychology of Viral Marketing Gem #8: Alternative Keywords for Search Gem #9: Hack Your Growth Gem #10: The Great SEM Lab Gem #11: Reward Yourself Gem #12: Don’t Stress Over CPM, CPC, and CPA Gem #13: How Not to do Content Marketing Gem #14: How to do Content Marketing Gem #15: Inside Out Gem #16: How I Tripled Traffic for No Extra Cost Gem #17: Dramatic Visuals Gem #18: Stopping Power Gem #19: Acronyms Gem #20: Affiliate Marketing Gem #21: The 20% Rule of Social Media Marketing Gem #22: Is There a Point? Gem #23: Focus Gem #24: Start Near the Finish Line Gem #25: Involve Everyone in Marketing Industry media have shown praise for John’s Marketing Gems and John’s Online Marketing Gems. “Remarkable! The most inspiring marketing advice in years.” -- The San Francisco Chronicle “John Thomasen has done it. He has put together what can only be described as a classic.” -- Ivey Business Journal “Brilliant book. Thomasen provides plenty of useful examples. ” -- Buzzfeed


John's Marketing Gems

John's Marketing Gems
Author: John Thomasen
Publisher: John's Marketing Gems
Total Pages: 47
Release: 2013-09-30
Genre: Business & Economics
ISBN: 0972016376

Download John's Marketing Gems Book in PDF, ePub and Kindle

John’s Marketing Gems is the remarkable culmination of John Thomasen’s career as a master marketer at some of the top companies in the world. Having worked at companies including eBay, TiVo, and Fujitsu, as well as various tech startups, Thomasen has acquired marketing insights that few others ever have. Now it is time to share that knowledge with the world. John’s Marketing Gems is filled with 25 priceless gems: Gem #1: Pay the Customer, Not the Media Company Gem #2: Incentives Work Gem #3: Tell Me a Story Gem #4: The Truth about Testing Gem #5: What is Marketing? Gem #6: Give Me the Features Gem #7: ROI is Almost Meaningless Gem #8: I Hate Surveys Gem #9: I Love Surveys Gem #10: Cause a Riot Gem #11: Find Your Position Gem #12: Swarm Them Gem #13: Keep Loyalty Programs Simple Gem #14: Outsource Everything Gem #15: How I Tripled Sales at a Major Computer Company Gem #16: Understand the Situation Gem #17: How I Helped Revitalize TiVo Gem #18: Are Brands Important? Gem #19: People Remember Images Gem #20: Understand Your Margins Gem #21: Leverage the Knowledge of Others Gem #22: Limit Choices Gem #23: The Value of a Customer Gem #24: The 3 Ms of Viral Marketing Gem #25: Learn from Vitamin Water Industry media have shown praise for John’s Marketing Gems and John’s Online Marketing Gems. “Remarkable! The most inspiring marketing advice in years.” -- The San Francisco Chronicle “John Thomasen has done it. He has put together what can only be described as a classic.” -- Ivey Business Journal “Brilliant book. Thomasen provides plenty of useful examples. ” -- Buzzfeed


Get Up to Speed with Online Marketing

Get Up to Speed with Online Marketing
Author: Jon Reed
Publisher: Pearson Education
Total Pages: 318
Release: 2012-05-07
Genre: Business & Economics
ISBN: 0133066282

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This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking. Get Up to Speed with Online Marketing shows readers how to use each medium to their best effect on a limited marketing budget, if not for free! This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to: Create a website Get found on Google Get your email marketing right Create content your market will value with blogs, podcasts, video and images Promote your business with social networking sites such as Facebook, LinkedIn and Twitter Develop a coherent online marketing plan Manage your online marketing workload Measure your results


Photoatlas of Inclusions in Gemstones

Photoatlas of Inclusions in Gemstones
Author: Eduard Josef Gübelin
Publisher:
Total Pages: 829
Release: 2005
Genre: Crystals
ISBN: 9783039990290

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Stock Detective Investor

Stock Detective Investor
Author: Kevin Lichtman
Publisher: John Wiley & Sons
Total Pages: 241
Release: 2002-02-28
Genre: Business & Economics
ISBN: 0471436666

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Click your way to smart, successful investing, with techniques from one of the most beneficial Web sites on the Net "A lively introduction to the latest investment scams, from phony research outfits to pump-and-dumps."-Worth The market's wild ride of the 1990s and the rise of the Internet have put many investors in an enviously successful position. There are more investing opportunities than ever and quicker access to more information than most people knew existed. And yet there is one downside to the market boom that has grown as rapidly as the Dow-securities fraud. So, how do you get in on the online investing revolution while protecting your nest egg? In Stock Detective Investor: Finding Market Gems Online readers will learn strategies to make smarter investment decisions, spot and avoid scams while cutting through all the babble and hype to find investment goldmines. Containing everything from the 10 warning signs of a securities fraud to a step-by-step outline for doing your own legwork, Stock Detective Investor is a must for everyone who wants to safely and successfully invest online. Kevin Lichtman founded FinancialWeb.com and Stock Detective in 1997 after working in the financial services industry for sixteen years. Financial-Web is the parent company of eighteen different free Web sites. Lynn Duke is a national award-winning journalist who worked for newspapers including the St. Petersburg Times for ten years before joining FinancialWeb.com.


Ferguson Career Coach

Ferguson Career Coach
Author: Shelly Field
Publisher: Infobase Publishing
Total Pages: 279
Release: 2009
Genre: Juvenile Nonfiction
ISBN: 1438120583

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Provides tips for career success in the computer industry including advice from professionals, career strategies, and insider secrets.


Computerworld

Computerworld
Author:
Publisher:
Total Pages: 92
Release: 1999-11-22
Genre:
ISBN:

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For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.


Dinosaur Derivatives and Other Trades

Dinosaur Derivatives and Other Trades
Author: Jeremy Josse
Publisher: John Wiley & Sons
Total Pages: 224
Release: 2014-12-23
Genre: Business & Economics
ISBN: 111901963X

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Venture deep into the heart of finance's weird and wonderful paradoxes Dinosaur Derivatives and Other Trades is an entertaining and compelling tour de force highlighting the paradoxes inherent to the modern financial system. Presented as a series of striking case studies, this book explores certain enigmatic or philosophical puzzles in the finance industry; some of these puzzles may seem slightly absurd at first glance, but all are very relevant to the way finance is conducted in the real world. Each story highlights specific hypocrisies or moral dilemmas that lie at the heart of the system, guiding readers through the challenges of finance by way of innovative and memorable paradigms. Written in clear, accessible language, this book doesn't claim to offer original financial theory or philosophy as such, but instead deepens the reader's understanding of the system and stimulates independent consideration of the current state of affairs. The financial world, so often viewed as a rather dull place, is secretly alive with possibilities of strange and sometimes wonderful conundrums. There is the possibility, for instance, of a Manhattan auction house selling derivatives to buy swift-swimming predators known as Megalodons (thought to be extinct for millions of years). This book explores this and other curious propositions to point out the paradoxes of finance. Explore the meaning of "value" in different contexts Learn what the Old Testament can teach us about risk and uncertainty Examine an alternative take on the 2007/2008 credit crisis Consider how the "financial innovation" trend impacts the industry To truly understand something, it is necessary to crawl deep into the metaphorical underbelly and have a look around. Dinosaur Derivatives and Other Trades provides the itinerary, and the insightful discussion that stimulates curiosity.


The Christian Writers Market Guide 1999

The Christian Writers Market Guide 1999
Author: Sally E. Stuart
Publisher: Shaw
Total Pages: 540
Release: 1999
Genre: Language Arts & Disciplines
ISBN: 9780877881872

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The ultimate reference resource for successful Christian writers, The Christian Writers' Market Guide 2002 includes listings of over 1,200 markets for books, articles, stories, poetry, and greeting cards. Topical listings tell writers which magazine and book publishers are interested in various topics, while additional sections provide market analysis, lists of literary agents, editorial services, writers' conferences and groups, writing contests, writing resources, and much more.