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Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook
Author: Gary Vaynerchuk
Publisher: Harper Collins
Total Pages: 282
Release: 2013-11-26
Genre: Business & Economics
ISBN: 0062273078

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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.


Summary of Jab, Jab, Jab, Right Hook

Summary of Jab, Jab, Jab, Right Hook
Author: Abbey Beathan
Publisher: Abbey Beathan Publishing
Total Pages: 74
Release: 2019-06-10
Genre:
ISBN: 9781690406747

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk - Book Summary - Abbey Beathan (Disclaimer: This is NOT the original book.) Learn how to connect with your customers and beat the competition. Bestselling author and social media expert Gary Vaynerchuk comes back again to introduce you to the world of social media marketing and what's the best approach to it. In order to beat the competition, you must use social media platforms or you'll be invisible to your customers. But how do we use this tool in the best way? How can we create a stronger bond with our clients and knock out the competition? Vaynerchuk through years of experience and blood, sweat and tears has finally come up with the answer. (Note: This summary is wholly written and published by Abbey Beathan. It is not affiliated with the original author in any way) "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Gary Vaynerchuk. In Jab, Jab, Jab, Right Hook Vaynerchuk shows how the majority of companies are doing it wrong. He shows us the importance of context and why it's more important than ever. You are also going to learn how to perfectly adapt your content into the most important social media platforms of the time which are: Tumblr, Pinterest, Facebook, Twitter and Instagram. There is much to find out and little time to do it! Get the upper hand on your competition before they take the first step. Gary Vaynerchuk will change your point of view regarding social media and teach you how to use their numerous features to your favour. P.S. Jab, Jab, Jab, Right Hook is an extremely helpful book that will teach you the right way to communicate using social media in order to give your business a big advantage. P.P.S. It was Albert Einstein who famously said that once you stop learning, you start dying. It was Bill Gates who said that he would want the ability to read faster if he could only have one superpower in this world. Abbey Beathan's mission is to bring across amazing golden nuggets in amazing books through our summaries. Our vision is to make reading non-fiction fun, dynamic and captivating. Ready To Be A Part Of Our Vision & Mission? Scroll Up Now and Click on the "Buy now with 1-Click" Button to Get Your Copy. Why Abbey Beathan's Summaries? How Can Abbey Beathan Serve You? Amazing Refresher if you've read the original book before Priceless Checklist in case you missed out any crucial lessons/details Perfect Choice if you're interested in the original book but never read it before Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. "One of the greatest and most powerful gift in life is the gift of knowledge. The way of success is the way of continuous pursuit of knowledge" - Abbey Beathan


Gary Vaynerchuk's 101 Wines

Gary Vaynerchuk's 101 Wines
Author: Gary Vaynerchuk
Publisher: Rodale Books
Total Pages: 258
Release: 2008-05-13
Genre: Cooking
ISBN: 1605299197

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Millions have logged onto Gary Vaynerchuk's Wine Library TV—watching him boldly and unconventionally rate hundreds of wines. Viewers are attracted to his youthful energy, unique voice, and often outrageous descriptions. Now, in Gary Vaynerchuk's 101 Wines, Vaynerchuk reveals his first ranked list of the most exciting and tantalizing spirits he has sampled while traveling the globe. Deeming himself "the wine guy for the average Joe," Vaynerchuk avoids the pomposity of traditional educators. Unlike wine guides that lack animation and lecture rather than inspire, 101 Wines shows you how to develop the necessary go-drink-wine attitude. Vaynerchuk encourages you to trust your own palate—stressing that your love of a certain wine makes it good regardless of what the experts or the price on the bottle say. Vaynerchuk's recommendations span a wide range of prices, nations, grapes, and styles—allowing everyone from novices to connoisseurs to expand their wine horizons. Unlock the secret to why Vaynerchuk labels wines "From Ruins to Riches," "Red with Fish," and "Not Your Father's Spumante." Discover wines that taste like ones 10 times their price. Read as Vaynerchuk illuminates his top choices with vivid terminology such as "Bring the Thunder" and "Riding the Rainbow." Demystify conventions that once limited your wine-tasting desires. Journey through wine styles and break down barriers with his technical notes and stories behind the vintage. Smile as you realize you too can become a wine aficionado. With your newfound knowledge, you will out-entertain and enlighten your friends, host extraordinary parties and treat your taste buds to an exhilarating ride. So if you are ready to become a "Vayniac"—one devoted to selecting wines based on Vaynerchuk's innovative principles—grab that corkscrew because a wine sampling adventure like no other awaits.


Youtility

Youtility
Author: Jay Baer
Publisher: Penguin
Total Pages: 242
Release: 2013-06-27
Genre: Business & Economics
ISBN: 1101633883

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The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.


Crush It!

Crush It!
Author: Gary Vaynerchuk
Publisher: Harper Collins
Total Pages: 162
Release: 2009-10-13
Genre: Business & Economics
ISBN: 0061959332

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In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.


The Thank You Economy

The Thank You Economy
Author: Gary Vaynerchuk
Publisher: Harper Collins
Total Pages: 298
Release: 2011-03-08
Genre: Business & Economics
ISBN: 0061914185

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If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention. Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets. Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.


#AskGaryVee

#AskGaryVee
Author: Gary Vaynerchuk
Publisher: HarperCollins
Total Pages: 213
Release: 2016-03-08
Genre: Business & Economics
ISBN: 0062273132

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The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.


The One Hour Content Plan by Meera Kothand (Summary)

The One Hour Content Plan by Meera Kothand (Summary)
Author: QuickRead
Publisher: QuickRead.com
Total Pages:
Release:
Genre: Study Aids
ISBN:

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Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn the Solopreneur’s guide to a year’s worth of blog post ideas in just 60 minutes and learn to create content that sells and hooks. Imagine what it would be like to never run out of blog post ideas. How would your blog and business change? Imagine knowing exactly what to create, when to create it, and what results it would drive. Imagine if your offers became seductive magnets of yes! that readers couldn’t resist. In today’s world, content creation is becoming more important than ever for businesses and bloggers, but what’s the secret to creating content that sells? Throughout The One Hour Content Plan, you’ll learn the following: - Three core ways to instantly generate content ideas with ease. - The 5 types of content that will turn your reader into a buyer. - The fastest way to determine your brand voice so that you create content that fits you. So if you want to learn all this and more, keep reading to learn how you can use the one-hour content plan to help you generate countless ideas. Discover how you can generate a full year’s worth of traffic building and sales-boosting content ideas in just 60 minutes or less.


The Art of Profitability

The Art of Profitability
Author: Adrian Slywotzky
Publisher: Business Plus
Total Pages: 151
Release: 2002-09-26
Genre: Business & Economics
ISBN: 0759527725

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An extraordinarily new business slant on how companies can generate greater profits in 23 compact lessons with ongoing tutorials between two fictitious individuals. In the past, companies taught their employees about quality. In today's unstable economy, employers must stress the importance of profitability. Now with scores of examples from the global marketplace, the bestselling coauthor of The Profit Zone and Profit Patterns takes you to a higher level in the art of business. Each of the twenty-three chapters in this concise, challenging book presents a different, powerful business model...and a provocative dialogue between an extraordinary teacher called David Zhao and his young protégé. Revealed are the invisible but significant governing principles that allow businesses to survive and prosper in any economic climate. By participating in each session with the exuberant, challenging master, you too will learn how your company and your competitors generate profit...what approach best applies to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more.


The Power of Broke

The Power of Broke
Author: Daymond John
Publisher: Currency
Total Pages: 290
Release: 2016
Genre: Business & Economics
ISBN: 1101903597

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The star of ABC's "Shark Tank" demonstrates how starting a business on a shoestring can provide significant competitive advantages for entrepreneurs by forcing them to think creatively, use resources efficiently, and connect more authentically with customers. --Publisher's description.