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Involving the Audience

Involving the Audience
Author: Lee Ann Kastman Breuch
Publisher: Routledge
Total Pages: 200
Release: 2018-09-19
Genre: Language Arts & Disciplines
ISBN: 1351204173

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Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.


Engaged Journalism

Engaged Journalism
Author: Jake Batsell
Publisher: Columbia University Press
Total Pages: 233
Release: 2015-02-03
Genre: Language Arts & Disciplines
ISBN: 0231538677

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Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.


The Word on College Reading and Writing

The Word on College Reading and Writing
Author: Carol Burnell
Publisher:
Total Pages:
Release: 2020
Genre:
ISBN: 9781636350288

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An interactive, multimedia text that introduces students to reading and writing at the college level.


Presentation Zen

Presentation Zen
Author: Garr Reynolds
Publisher: Pearson Education
Total Pages: 316
Release: 2009-04-15
Genre: Business & Economics
ISBN: 0321601890

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FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.


Boring to Bravo

Boring to Bravo
Author: Kristin Arnold
Publisher: Greenleaf Book Group
Total Pages: 266
Release: 2010-08
Genre: Business & Economics
ISBN: 1608320707

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90-plus practical tips for engaging and interacting with an audience. Drawn from her extensive experiences as a nationally recognized speaker and master facilitator, Kirstin Arnold's proven techniques will help you transform any presentation into a powerful, interactive experience.With this user-friendly guide, you will learn how to take a collaborative approach to the communication process so that you can connect and converse with the members of any audience. Arnold's powerful audience-centered "Interactive Insights" cover the spectrum of practical presentation techniques:- Setting an interactive tone before you start- Using Titter/text messaging to engage your audience- Involving audience members with a specific task- Personalizing your language for your audience- Making eye contact--even with a large audience- Taking polls and running Q&As- Recovering from humor that falls flat- Facilitating conversation- Creating accountability for action to occur after your presentationKristin Arnold has the experience, the wit, and the foolproof methods to take your ho-hum presentation to the next level. By incorporating just a few of the author's tips, you will dramatically improve your ability to engage, involve, and inspire your audience to action. Read and use Boring to Bravo and your audiences will demand an encore. Bravissimo!Kristin Arnold, MBA, CPF, CMC, CSP, is one of North America's most accomplished high stakes meeting facilitators. An accomplished author and keynote speaker, she is on a crusade to make all events in the workplace more engaging, interactive, and collaborative. One of the first women to graduate with high honors from the US Coast Guard Academy, Arnold earned an MBA from St. Mary's College of California and finished her twenty-year career in the US Coast Guard Reserves as an internal consultant. She divides her time between Phoenix and Prince Edward Island.


The Audience Studies Reader

The Audience Studies Reader
Author: Will Brooker
Publisher: Psychology Press
Total Pages: 368
Release: 2003
Genre: Language Arts & Disciplines
ISBN: 9780415254359

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Key writings exploring questions of reception, interpretation and interactivity. The fan audience, the active audience, gender and audience, nation and ethnicity, internet audiences.


Public Speaking

Public Speaking
Author: Christian Oscar Lundberg
Publisher:
Total Pages: 0
Release: 2023
Genre:
ISBN: 9780357799048

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Audience Engagement in the Performing Arts

Audience Engagement in the Performing Arts
Author: Ben Walmsley
Publisher: Springer Nature
Total Pages: 248
Release: 2019-09-11
Genre: Performing Arts
ISBN: 3030266532

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This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.


A Reader on Audience Development and Cultural Policy

A Reader on Audience Development and Cultural Policy
Author: Steven Hadley
Publisher: Taylor & Francis
Total Pages: 391
Release: 2024-02-22
Genre: Performing Arts
ISBN: 1040000649

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This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.


Fearless Facilitation

Fearless Facilitation
Author: Cyndi Maxey
Publisher: John Wiley & Sons
Total Pages: 214
Release: 2013-04-08
Genre: Business & Economics
ISBN: 1118375815

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As the workforce ages and younger trainers and managers emerge, facilitation skills take on a new importance and, with the increased use of social networks, new facilitation skills are needed. Written by two facilitation gurus, this book shows how to make any learning environment come alive. It outlines proven guidelines any trainer can use to unify groups, inspire creativity, and get audiences, teams, and colleagues to speak up, talk back, participate, and engage in meetings.