Investigacion De Mercados En Entornos Digitales Y Convencionales Una Vision Integradora PDF Download
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Author | : Silvia Villaverde Hernando |
Publisher | : ESIC Editorial |
Total Pages | : 168 |
Release | : 2020-09-15 |
Genre | : Business & Economics |
ISBN | : 841841507X |
Download Investigación de mercados en entornos digitales y convencionales Book in PDF, ePub and Kindle
A través de estas páginas, se pretende exponer la investigación de mercados como una profesión basada en la búsqueda de información y tendencias, la gestión del conocimiento y la toma de decisiones. Una profesión apasionada, divertida y en continuo cambio, estrechamente ligada a otras disciplinas como marketing, ventas, experiencia de cliente, etc. La investigación de mercados también ha sido partícipe del cambio tecnológico y la digitalización, por lo que este manual aporta las nuevas técnicas y metodologías digitales que enriquecen y complementan a la investigación tradicional. El libro va dirigido a estudiantes, profesionales de la docencia y del sector de investigación de mercados que quieran iniciar su conocimiento y experiencia en esta materia. Se divide en nueve capítulos, abordando en los dos primeros qué es y cómo se inicia una investigación de mercados. A continuación, se expone el desarrollo metodológico con especial dedicación al neuromarketing, para continuar con el diseño del cuestionario, muestreo y el análisis de la información. El último capítulo se destina a la elaboración de la presentación final o la ejecución de un cuadro de mandos.
Author | : María Jesús Merino Sanz |
Publisher | : ESIC |
Total Pages | : 75 |
Release | : 2015-03-27 |
Genre | : Business & Economics |
ISBN | : 8416462798 |
Download La investigación de mercados: claves para conocer los insights del consumidor Book in PDF, ePub and Kindle
En los momentos actuales, tomar decisiones que estén basadas únicamente en la intuición y en la experiencia supone asumir un riesgo adicional e innecesario. La investigación de mercados proporciona la información necesaria y útil para tomar decisiones en situaciones de gran incertidumbre. La labor de un investigador se centra en buscar, descubrir y analizar la información que el responsable de marketing necesita para conocer mejor a sus consumidores.
Author | : Joseph F. Hair Jr. |
Publisher | : |
Total Pages | : 677 |
Release | : 2014 |
Genre | : |
ISBN | : 9781456226596 |
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Author | : William R. Dillon |
Publisher | : McGraw-Hill/Irwin |
Total Pages | : 735 |
Release | : 1996 |
Genre | : Marketing research |
ISBN | : 9788480862530 |
Download La investigación de mercados en un entorno de marketing Book in PDF, ePub and Kindle
Author | : Jaime Gil-Lafuente |
Publisher | : Springer |
Total Pages | : 376 |
Release | : 2018-10-13 |
Genre | : Technology & Engineering |
ISBN | : 3030006778 |
Download Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy Book in PDF, ePub and Kindle
This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
Author | : Benedetta Brevini |
Publisher | : Springer |
Total Pages | : 393 |
Release | : 2013-04-16 |
Genre | : Social Science |
ISBN | : 113727574X |
Download Beyond WikiLeaks Book in PDF, ePub and Kindle
The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.
Author | : Shaun Gallagher |
Publisher | : Routledge |
Total Pages | : 279 |
Release | : 2013-01-11 |
Genre | : Philosophy |
ISBN | : 1136458166 |
Download The Phenomenological Mind Book in PDF, ePub and Kindle
The Phenomenological Mind is the first book to properly introduce fundamental questions about the mind from the perspective of phenomenology. Key questions and topics covered include: • what is phenomenology? • naturalizing phenomenology and the cognitive sciences • phenomenology and consciousness • consciousness and self-consciousness • time and consciousness • intentionality • the embodied mind • action • knowledge of other minds • situated and extended minds • phenomenology and personal identity. This second edition includes a new preface, and revised and improved chapters. Also included are helpful features such as chapter summaries, guides to further reading, and a glossary, making The Phenomenological Mind an ideal introduction to key concepts in phenomenology, cognitive science and philosophy of mind.
Author | : OECD |
Publisher | : OECD Publishing |
Total Pages | : 216 |
Release | : 2021-05-04 |
Genre | : |
ISBN | : 9264670971 |
Download PISA 21st-Century Readers Developing Literacy Skills in a Digital World Book in PDF, ePub and Kindle
Literacy in the 21st century is about constructing and validating knowledge. Digital technologies have enabled the spread of all kinds of information, displacing traditional formats of usually more carefully curated information such as encyclopaedias and newspapers.
Author | : WHO Expert Committee on Cancer Pain Relief and Active Supportive Care |
Publisher | : Technical Report Series |
Total Pages | : 88 |
Release | : 1990 |
Genre | : Health & Fitness |
ISBN | : |
Download Cancer Pain Relief and Palliative Care Book in PDF, ePub and Kindle
Considers what can - and should - be done to comfort patients suffering from the distressing symptoms of advanced cancer. Prepared by nine renowned experts in oncology, neurology, pain management and nursing care, the book draws together the evidence and arguments needed to define clear lines of action, whether on the part of the medical and nursing professions or in the form of national legislation. Throughout, arguments for palliative care take their force from the magnitude of unrelieved suffering currently borne by the majority of terminally ill patients. Although methods for the relief of pain are emphasized, other physical, psychological, and spiritual needs for comfort are also included in the report's comprehensive recommendations. The concept of palliative care is explained in terms of its concern with quality of life and comfort before death, emphasis on the family as the unit of care, dependence on teamwork, and relationship to curative interventions. Subsequent sections concentrate on measures for the relief of pain and other physical symptoms, the psychosocial needs of the patient and family, and the need for spiritual comfort. A section devoted to ethics provides several important statements concerning the legal and ethical distinction between killing the pain and killing the patient, and the need to recognize the limits of medicine. ..". crammed with very valuable information ... an altogether excellent book..." - Family Practice ..". a comprehensive report on cancer pain relief and active supportive care ... a valuable reference for those specializing in cancer care and for the generalist caring for dying patients..." - Nursing and Health care WHO definition of palliative care
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 2389 |
Release | : 2017-08-30 |
Genre | : Computers |
ISBN | : 1522534180 |
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People currently live in a digital age in which technology is now a ubiquitous part of society. It has become imperative to develop and maintain a comprehensive understanding of emerging innovations and technologies. Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications is an authoritative reference source for the latest scholarly research on techniques, trends, and opportunities within the areas of digital literacy. Highlighting a wide range of topics and concepts such as social media, professional development, and educational applications, this multi-volume book is ideally designed for academics, technology developers, researchers, students, practitioners, and professionals interested in the importance of understanding technological innovations.