Introductory Readings in Marketing, Etc
Author | : Elmer Lamont RHOADES |
Publisher | : |
Total Pages | : |
Release | : 1927 |
Genre | : |
ISBN | : |
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Author | : Elmer Lamont RHOADES |
Publisher | : |
Total Pages | : |
Release | : 1927 |
Genre | : |
ISBN | : |
Author | : Elmer Lamont Rhoades |
Publisher | : |
Total Pages | : 772 |
Release | : 1927 |
Genre | : Marketing |
ISBN | : |
Author | : Lawrence J. Gitman |
Publisher | : |
Total Pages | : 732 |
Release | : 2018 |
Genre | : Business |
ISBN | : 9781947172555 |
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author | : Robert Z. Aliber |
Publisher | : MIT Press |
Total Pages | : 538 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 9780262510660 |
This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.
Author | : Michael John Baker |
Publisher | : |
Total Pages | : 646 |
Release | : 1991 |
Genre | : Marketing |
ISBN | : 9780333556856 |
Author | : |
Publisher | : |
Total Pages | : 316 |
Release | : 1974 |
Genre | : |
ISBN | : |
Author | : Philip R. Cateora |
Publisher | : Ardent Media |
Total Pages | : 484 |
Release | : 1963 |
Genre | : |
ISBN | : |
Author | : Graeme Drummond |
Publisher | : Routledge |
Total Pages | : 296 |
Release | : 2006-08-11 |
Genre | : Business & Economics |
ISBN | : 1136392262 |
Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.
Author | : Hilary Callan |
Publisher | : Berghahn Books |
Total Pages | : 458 |
Release | : 2013-03-15 |
Genre | : Social Science |
ISBN | : 0857454404 |
Anthropology seeks to understand the roots of our common humanity, the diversity of cultures and world-views, and the organisation of social relations and practices. As a method of inquiry it embraces an enormous range of topics, and as a discipline it covers a multitude of fields and themes, as shown in this selection of original writings. As an accessible entry point, for upper-level students and first year undergraduates new to the study of anthropology, this reader also offers guidance for teachers in exploring the subject's riches with their students. That anthropology is an immensely expansive inquiry of study is demonstrated by the diversity of its topics – from nature conservation campaigns to witchcraft beliefs, from human evolution to fashion and style, and from the repatriation of indigenous human remains to research on literacy. There is no single 'story of anthropology'. Taken together, these fundamental readings are evidence of a contemporary, vibrant subject that has much to tell us about all the worlds in which we live.
Author | : R. Joseph Monsen |
Publisher | : |
Total Pages | : 400 |
Release | : 1971 |
Genre | : Business & Economics |
ISBN | : |