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CIM Introductory Certificate in Marketing -Covers 2

CIM Introductory Certificate in Marketing -Covers 2
Author: BPP Learning Media
Publisher: BPP Learning Media
Total Pages: 241
Release: 2012-06
Genre: Business & Economics
ISBN: 1445361353

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A core text book for the CIM Qualification.


Language Testing And Evaluation: An Introductory Course

Language Testing And Evaluation: An Introductory Course
Author: Desmond Michael Allison
Publisher: World Scientific Publishing Company
Total Pages: 267
Release: 1999-06-01
Genre: Language Arts & Disciplines
ISBN: 9813102845

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The book brings together two related fields — language testing and language programme evaluation — in a way that no single introductory text has done, and seeks to encourage closer relations between the two in both academic curricula and professional practice. It introduces readers not just to basic concepts, but to some of the major social, educational and research concerns and activities that characterise language testing and evaluation.The book can serve either as a basic text for a taught course, or as independent reading in self-study mode. All chapters include suggestions for further reading, and discussions frequently point towards possible explorations in classroom research and practice. A glossary of key concepts and a select annotated bibliography are provided.


A Working Method Approach for Introductory Physical Chemistry Calculations

A Working Method Approach for Introductory Physical Chemistry Calculations
Author: Brian J Hathaway
Publisher: Royal Society of Chemistry
Total Pages: 174
Release: 2019-05-16
Genre: Science
ISBN: 1788018362

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A Working Method Approach for Introductory Physical Chemistry Calculations is a concise inexpensive introduction to first year chemistry that is aimed at students who are weak in chemistry or have no chemistry on entry to university. Such students usually find physical chemistry the most difficult part of the chemistry course, and within this section numerical problem solving is an additional difficulty. The text should also be invaluable to first year intending chemists. This text provides an introduction to physical chemistry and the gas laws, followed by chapters on thermodynamics, chemical equilibrium, electrochemistry and chemical kinetics. Each section involves a brief introduction followed by a representative examination question, which is broken down into a proposed working method. Both short multiple-choice questions and related full examination-type questions are included. This book will prove invaluable to students who need encouragement in a logical approach to problem solving in physical chemistry, teaching them to think for themselves when faced with a problem.


Principles and Practice of Clinical Research

Principles and Practice of Clinical Research
Author: John I. Gallin
Publisher: Elsevier
Total Pages: 447
Release: 2011-04-28
Genre: Science
ISBN: 0080489567

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The second edition of this innovative work again provides a unique perspective on the clinical discovery process by providing input from experts within the NIH on the principles and practice of clinical research. Molecular medicine, genomics, and proteomics have opened vast opportunities for translation of basic science observations to the bedside through clinical research. As an introductory reference it gives clinical investigators in all fields an awareness of the tools required to ensure research protocols are well designed and comply with the rigorous regulatory requirements necessary to maximize the safety of research subjects. Complete with sections on the history of clinical research and ethics, copious figures and charts, and sample documents it serves as an excellent companion text for any course on clinical research and as a must-have reference for seasoned researchers. *Incorporates new chapters on Managing Conflicts of Interest in Human Subjects Research, Clinical Research from the Patient's Perspective, The Clinical Researcher and the Media, Data Management in Clinical Research, Evaluation of a Protocol Budget, Clinical Research from the Industry Perspective, and Genetics in Clinical Research *Addresses the vast opportunities for translation of basic science observations to the bedside through clinical research*Delves into data management and addresses how to collect data and use it for discovery*Contains valuable, up-to-date information on how to obtain funding from the federal government


A Guide to Teaching Introductory Women’s and Gender Studies

A Guide to Teaching Introductory Women’s and Gender Studies
Author: Holly Hassel
Publisher: Springer Nature
Total Pages: 142
Release: 2021-05-10
Genre: Social Science
ISBN: 3030717852

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This book provides a practical, evidence-based guide to teaching introductory Women's and Gender Studies courses. Based on the findings of a Scholarship of Teaching and Learning project that analyzed 72 Intro students’ written work, the authors equip instructors with key principles that can help them adapt their pedagogy to a range of classroom environments. By putting student learning at the center of course design, the authors invite readers to reflect on their own investments in and goals for the introductory course. The book also draws on the authors’ combined decades of teaching experience, and aims to help instructors anticipate the emotional, intellectual, and interpersonal challenges and rewards of teaching and learning in the introductory WGS course. Chapters focus on course design, including identifying desired learning outcomes (in terms of course content, skills, and dispositions or habits of mind); choosing course materials; pedagogical activities; and assessing student learning. This book will be an invaluable resource for experienced WGS instructors and those seeking or planning to teach it for the first time, including graduate students and high school teachers.


A Guide to Teaching Introductory Psychology

A Guide to Teaching Introductory Psychology
Author: Sandra Goss Lucas
Publisher: John Wiley & Sons
Total Pages: 328
Release: 2009-01-22
Genre: Psychology
ISBN: 1444301756

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A Guide to Teaching Introductory Psychology focuses on the critical aspects of teaching introductory psychology to undergraduate students. It includes ideas, tips, and strategies for effectively teaching this course and provides useful answers to commonly asked questions. A concise and accessible guide to teaching introductory courses in Psychology Begins with an orienting history of the course· Evaluates current trends in teaching and offers suggestions for developing personal techniques Addresses a number of relevant issues, including how to teach difficult topics; linking course content to everyday experience; developing and using class presentations, lectures, and active learning ideas; and increasing interest in course topics Supported by a website that provides links to useful websites and handouts that instructors can use in their classes (http://www.blackwellpublishing.com/teachpsychscience/lucas/)


A Short Introduction to Counselling

A Short Introduction to Counselling
Author: Sally Aldridge
Publisher: SAGE
Total Pages: 201
Release: 2014-02-10
Genre: Health & Fitness
ISBN: 1446297438

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Are you thinking of embarking on professional counselling training and in need of a clear overview of the therapy profession? Well look no further! This down-to-earth guide will provide you with the ideal ‘way-in’ by explaining what it really means to become a professional counsellor – what is involved in training and real-life practice. Sally Aldridge, Director of Registers at BACP, will take you step-by-step though what ‘counselling’ actually is; introducing its basic concepts, historical development, research base and structure of the profession. Demonstrating the far-reaching influence of counselling, the book will show you how its concepts have been applied beyond the consulting room and examine the recent place of counselling in the NHS and wider mental health care.