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Introduction to the Semiotics of the Text

Introduction to the Semiotics of the Text
Author: Gianfranco Marrone
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 208
Release: 2021-11-08
Genre: Language Arts & Disciplines
ISBN: 3110688980

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This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.


Introduction to the Semiotics of the Text

Introduction to the Semiotics of the Text
Author: Gianfranco Marrone
Publisher: De Gruyter Mouton
Total Pages: 0
Release: 2023-05-08
Genre: Mass media
ISBN: 9783111259420

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This book aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes. This is the most complete synthesis of structural and generative semiotics in English, presenting in eminently approachable form the theory of Greimas and post-Greimassian scholars.


Prose Fiction: An Introduction to the Semiotics of Narrative

Prose Fiction: An Introduction to the Semiotics of Narrative
Author: Ignasi Ribó
Publisher: Open Book Publishers
Total Pages: 122
Release: 2019-12-13
Genre: Education
ISBN: 1783748125

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This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introduction to the central concepts of narrative theory – concepts that will aid students in developing their competence not only in analysing and interpreting short stories and novels, but also in writing them. This textbook prioritises clarity over intricacy of theory, equipping its readers with the necessary tools to embark on further study of literature, literary theory and creative writing. Building on a ‘semiotic model of narrative,’ it is structured around the key elements of narratological theory, with chapters on plot, setting, characterisation, and narration, as well as on language and theme – elements which are underrepresented in existing textbooks on narrative theory. The chapter on language constitutes essential reading for those students unfamiliar with rhetoric, while the chapter on theme draws together significant perspectives from contemporary critical theory (including feminism and postcolonialism). This textbook is engaging and easily navigable, with key concepts highlighted and clearly explained, both in the text and in a full glossary located at the end of the book. Throughout the textbook the reader is aided by diagrams, images, quotes from prominent theorists, and instructive examples from classical and popular short stories and novels (such as Jane Austen’s Pride and Prejudice, Franz Kafka’s ‘The Metamorphosis,’ J. K. Rowling’s Harry Potter, or Dostoyevsky’s The Brothers Karamazov, amongst many others). Prose Fiction: An Introduction to the Semiotics of Narrative can either be incorporated as the main textbook into a wider syllabus on narrative theory and creative writing, or it can be used as a supplementary reference book for readers interested in narrative fiction. The textbook is a must-read for beginning students of narratology, especially those with no or limited prior experience in this area. It is of especial relevance to English and Humanities major students in Asia, for whom it was conceived and written.


An Introduction to Applied Semiotics

An Introduction to Applied Semiotics
Author: Louis Hébert
Publisher: Routledge
Total Pages: 339
Release: 2019-11-28
Genre: Literary Criticism
ISBN: 1000760596

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An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.


Introducing Semiotics

Introducing Semiotics
Author: Paul Cobley
Publisher: Graphic Guides
Total Pages: 0
Release: 2010
Genre: Semiotics
ISBN: 9781848311855

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Unique graphic introductions to big ideas and thinkers, written by experts in the field.


Signs in Use

Signs in Use
Author: Jørgen Dines Johansen
Publisher: Routledge
Total Pages: 264
Release: 2005-07-26
Genre: Language Arts & Disciplines
ISBN: 1134505787

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Signs in Use is an accessible introduction to the study of semiotics. All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world. Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does. Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.


Introducing Social Semiotics

Introducing Social Semiotics
Author: Theo Van Leeuwen
Publisher: Psychology Press
Total Pages: 322
Release: 2005
Genre: Language Arts & Disciplines
ISBN: 9780415249430

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Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.


Semiotics and Interpretation

Semiotics and Interpretation
Author: Robert Scholes
Publisher: Yale University Press
Total Pages: 182
Release: 1982-01-01
Genre: Language Arts & Disciplines
ISBN: 9780300030938

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The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete vocabulary manage to combine into a breezily informative American confection.-Terence Hawkes, Times Literary Supplement


Changing Signs of Truth

Changing Signs of Truth
Author: Crystal L. Downing
Publisher: InterVarsity Press
Total Pages: 342
Release: 2012-05-15
Genre: Religion
ISBN: 083086685X

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Crystal Downing brings the postmodern theory of semiotics within reach for today's evangelists. Following the idea of the sign through Scripture, church history and the academy, Downing shows you how signs work and how sensitivity to their dynamics can make or break an attempt to communicate truth.


Visible Signs

Visible Signs
Author: David Crow
Publisher: Bloomsbury Publishing
Total Pages: 208
Release: 2017-07-06
Genre: Art
ISBN: 1474253857

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Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.