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| Author | : Stanley J. Baran |
| Publisher | : |
| Total Pages | : 529 |
| Release | : 2004 |
| Genre | : Mass media |
| ISBN | : 9780072827583 |
Requerimientos del sistema para el disco acompañante: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher).
| Author | : Peyton Paxson |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 336 |
| Release | : 2018-05-17 |
| Genre | : Social Science |
| ISBN | : 1501329960 |
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
| Author | : Richard Campbell |
| Publisher | : Bedford Books |
| Total Pages | : 613 |
| Release | : 2002 |
| Genre | : Mass media and culture |
| ISBN | : 9780312390709 |
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
| Author | : Ralph E. Hanson |
| Publisher | : SAGE Publications |
| Total Pages | : 1221 |
| Release | : 2016-10-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 150635856X |
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
| Author | : Joseph R. Dominick |
| Publisher | : |
| Total Pages | : 628 |
| Release | : 1996 |
| Genre | : Social Science |
| ISBN | : |
An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
| Author | : Warren Kendall Agee |
| Publisher | : HarperCollins College |
| Total Pages | : 570 |
| Release | : 1994 |
| Genre | : Mass media |
| ISBN | : 9780673468833 |
Delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field - the increasing international focus of mass communications, the growing multicultural nature of the audiences and the proliferation of new technology.
| Author | : Edwin Emery |
| Publisher | : |
| Total Pages | : 484 |
| Release | : 1973 |
| Genre | : Social Science |
| ISBN | : |
| Author | : John R. Bittner |
| Publisher | : |
| Total Pages | : 468 |
| Release | : 1989 |
| Genre | : Reference |
| ISBN | : |
| Author | : Dan O'Hair |
| Publisher | : Macmillan |
| Total Pages | : 641 |
| Release | : 2012-01-16 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0312644205 |
Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, and public speaking contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. Whether you want a traditional paperback, an e-Book — online or downloadable to a device — a looseleaf edition, or the book within the new HumanCommClass, Real Communication has an option for you. Read the preface.
| Author | : Joseph Turow |
| Publisher | : Routledge |
| Total Pages | : 1308 |
| Release | : 2011-09-22 |
| Genre | : Social Science |
| ISBN | : 1136864016 |
Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.
