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| Author | : Stanley J. Baran |
| Publisher | : |
| Total Pages | : 529 |
| Release | : 2004 |
| Genre | : Mass media |
| ISBN | : 9780072827583 |
Requerimientos del sistema para el disco acompañante: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher).
| Author | : Richard Campbell |
| Publisher | : Bedford Books |
| Total Pages | : 613 |
| Release | : 2002 |
| Genre | : Mass media and culture |
| ISBN | : 9780312390709 |
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
| Author | : Peyton Paxson |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 336 |
| Release | : 2018-05-17 |
| Genre | : Social Science |
| ISBN | : 1501329960 |
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
| Author | : Ralph E. Hanson |
| Publisher | : SAGE Publications |
| Total Pages | : 1221 |
| Release | : 2016-10-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 150635856X |
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
| Author | : George R. Rodman |
| Publisher | : Addison-Wesley Longman |
| Total Pages | : 568 |
| Release | : 2001 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout. For anyone interested in learning more about mass communication on an introductory level.
| Author | : Dan O'Hair |
| Publisher | : Macmillan |
| Total Pages | : 641 |
| Release | : 2012-01-16 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0312644205 |
Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, and public speaking contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. Whether you want a traditional paperback, an e-Book — online or downloadable to a device — a looseleaf edition, or the book within the new HumanCommClass, Real Communication has an option for you. Read the preface.
| Author | : Joseph R. Dominick |
| Publisher | : |
| Total Pages | : 628 |
| Release | : 1996 |
| Genre | : Social Science |
| ISBN | : |
An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
| Author | : John R. Bittner |
| Publisher | : |
| Total Pages | : 468 |
| Release | : 1989 |
| Genre | : Reference |
| ISBN | : |
| Author | : John Vernon Pavlik |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 0 |
| Release | : 2014 |
| Genre | : Digital media |
| ISBN | : 9780199342303 |
Converging Media,Third Edition, expertly covers today's rapidly changing landscape while preparing students for what comes tomorrow. Unlike any other book on the market, Converging Media's synthesis of industrial, cultural, and technological perspectives more accurately reflects today's world.This new approach demands a more balanced and nuanced understanding of the role that technology and digital media have played in our mass communication environment. This third edition has undergone several major changes to keep pace with the rapidly evolving world of media.
| Author | : Stanley J. Baran |
| Publisher | : McGraw-Hill Education |
| Total Pages | : 464 |
| Release | : 2020-01-02 |
| Genre | : Performing Arts |
| ISBN | : 9781260007312 |
In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.
