Introduction to Fashion Merchandising
Author | : Evelyn Grace |
Publisher | : Prentice Hall |
Total Pages | : 344 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Evelyn Grace |
Publisher | : Prentice Hall |
Total Pages | : 344 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : |
Author | : Elaine Stone |
Publisher | : Gregg Division McGraw-Hill |
Total Pages | : 472 |
Release | : 1990 |
Genre | : Business & Economics |
ISBN | : |
Author | : Patricia Mink Rath |
Publisher | : |
Total Pages | : 156 |
Release | : 1994 |
Genre | : Fashion merchandising |
ISBN | : 9780827350649 |
Author | : Virginia Grose |
Publisher | : Bloomsbury Publishing |
Total Pages | : 186 |
Release | : 2011-12-28 |
Genre | : Business & Economics |
ISBN | : 294044739X |
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
Author | : Mary D. Troxell |
Publisher | : Gregg Division McGraw-Hill |
Total Pages | : 440 |
Release | : 1976 |
Genre | : Business & Economics |
ISBN | : |
Includes a chapter on men's fashions.
Author | : Patricia Mink Rath |
Publisher | : Cengage Learning |
Total Pages | : 0 |
Release | : 1994 |
Genre | : Fashion merchandising |
ISBN | : 9780827348714 |
This new text gets students immediately involved in the fashion industry with a practical approach including cases, projects, and readings.Features-practical approach case studies and projects to get you involved right away-"Career Portraits" & "Spotlights on Business" focus on well-known people and companies for real world examples-an innovative study guide, called the Fashion Forcaster, is available to provide opportunities for recall, interpretation, application, and analysisALSO AVAILABLEINSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDERInstructor's Guide 0-8273-5064-3Testbank 0-8273-5400-2
Author | : Dimitri Koumbis |
Publisher | : Bloomsbury Publishing |
Total Pages | : 169 |
Release | : 2021-03-25 |
Genre | : Business & Economics |
ISBN | : 1350202835 |
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
Author | : Krishnakumar |
Publisher | : Abhishek Publications |
Total Pages | : 233 |
Release | : 2023-09-29 |
Genre | : Antiques & Collectibles |
ISBN | : 8182473012 |
This book includes; 1.Merchandising introduction 2.Apparel fashion merchandising 3.Apparel fashion merchandising 4.Apparel retail merchandising 5.CSR in apparel industry
Author | : Gaynor Lea-Greenwood |
Publisher | : John Wiley & Sons |
Total Pages | : 231 |
Release | : 2013-03-18 |
Genre | : Design |
ISBN | : 1405150602 |
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Author | : Marian H. Jernigan |
Publisher | : Prentice Hall |
Total Pages | : 618 |
Release | : 1990 |
Genre | : Business & Economics |
ISBN | : |
Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.