Internationalisation And The Marketing Of Higher Education Australian Universities Best Practices PDF Download
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| Author | : Michelangelo Balicco |
| Publisher | : GRIN Verlag |
| Total Pages | : 167 |
| Release | : 2019-08-30 |
| Genre | : Business & Economics |
| ISBN | : 3346006832 |
Download Internationalisation and the Marketing of Higher Education. Australian Universities Best Practices Book in PDF, ePub and Kindle
Professorial Dissertation from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10, Università degli Studi di Milano, language: English, abstract: This study aims to explore the internationalisation in higher education in Australia. The increasing globalisation and interdependence of world economies, and the revolution in ICTs (information and communication technologies) have made it imperative for universities to be truly international in character and outlook. The result of this study on the Australian educational scenario has revealed that internationalisation of higher education is a complex, multidimensional and often fragmented process that includes different rationales varying greatly according to cultural and economic insights: it ranges from international research collaboration, to horizontal mobility for both international and national students as well as a focus on a more interdisciplinary and international curricula. Overall, by comparison with the other Anglo-Saxon countries, the results of this study have shown that the development of internationalisation in higher education in Australia has three peculiar features: the first is the unambiguously commercial nature, according to which innovative strategies (such as a proper destination branding borrowed from the tourism industry) were put in place through promotional recruiting agencies abroad and other national entities that sponsored a massive participation in student recruitment fairs. Secondly, there was an exponential market growth of non-academic student servicing, which surpassed academic and research capacity: as a result of this marketing and recruitment as well as complimentary services are managed by commercial companies associated with the university. The third and final feature specific to Australia is its ability to be a pioneer in the provision of educational opportunities overseas through the development of offshore campuses particularly active in the Asia-Pacific region, with the aim of awarding students under the foreign university name.
| Author | : Terry Wu |
| Publisher | : Springer |
| Total Pages | : 272 |
| Release | : 2016-09-15 |
| Genre | : Education |
| ISBN | : 1137542918 |
Download International Marketing of Higher Education Book in PDF, ePub and Kindle
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
| Author | : Jaci L. Blumhagen |
| Publisher | : |
| Total Pages | : 148 |
| Release | : 2005 |
| Genre | : Educational exchanges |
| ISBN | : |
Download International Marketing Strategies in Higher Education Book in PDF, ePub and Kindle
| Author | : Adrian Curaj |
| Publisher | : Springer |
| Total Pages | : 906 |
| Release | : 2015-10-12 |
| Genre | : Education |
| ISBN | : 3319208772 |
Download The European Higher Education Area Book in PDF, ePub and Kindle
Bridging the gap between higher education research and policy making was always a challenge, but the recent calls for more evidence-based policies have opened a window of unprecedented opportunity for researchers to bring more contributions to shaping the future of the European Higher Education Area (EHEA). Encouraged by the success of the 2011 first edition, Romania and Armenia have organised a 2nd edition of the Future of Higher Education – Bologna Process Researchers’ Conference (FOHE-BPRC) in November 2014, with the support of the Italian Presidency of the European Union and as part of the official EHEA agenda. Reuniting over 170 researchers from more than 30 countries, the event was a forum to debate the trends and challenges faced by higher education today and look at the future of European cooperation in higher education. The research volumes offer unique insights regarding the state of affairs of European higher education and research, as well as forward-looking policy proposals. More than 50 articles focus on essential themes in higher education: Internationalization of higher education; Financing and governance; Excellence and the diversification of missions; Teaching, learning and student engagement; Equity and the social dimension of higher education; Education, research and innovation; Quality assurance, The impacts of the Bologna Process on the EHEA and beyond and Evidence-based policies in higher education. "The Bologna process was launched at a time of great optimism about the future of the European project – to which, of course, the reform of higher education across the continent has made a major contribution. Today, for the present, that optimism has faded as economic troubles have accumulated in the Euro-zone, political tensions have been increased on issues such as immigration and armed conflict has broken out in Ukraine. There is clearly a risk that, against this troubled background, the Bologna process itself may falter. There are already signs that it has been downgraded in some countries with evidence of political withdrawal. All the more reason for the voice of higher education researchers to be heard. Since the first conference they have established themselves as powerful stakeholders in the development of the EHEA, who are helping to maintain the momentum of the Bologna process. Their pivotal role has been strengthened by the second Bucharest conference." Peter Scott, Institute of Education, London (General Rapporteur of the FOHE-BPRC first edition)
| Author | : Xianlin Song |
| Publisher | : Springer |
| Total Pages | : 200 |
| Release | : 2019-08-12 |
| Genre | : Political Science |
| ISBN | : 303024170X |
Download Governing Asian International Mobility in Australia Book in PDF, ePub and Kindle
This book examines the governance of Asian student and academic mobility, which has transformed the higher education landscape. While campuses are experiencing an unprecedented level of diversity, knowledge creation remains explicitly Eurocentric and dominated by the Global North. The authors advocate for a new educational paradigm that takes into account the transcultural flow of knowledge on campus as a public good, capitalises on Asian students and academics’ multilingual competencies, and offers them equal access to creating quality-orientated education. The book argues that international higher education must be grounded in both a plurality of knowledges and the ethics of cognitive justice, and that the governing policies should facilitate the higher education sector to build a platform of internationalising affect and effect on campus.
| Author | : Yin Cheong Cheng |
| Publisher | : Springer |
| Total Pages | : 213 |
| Release | : 2015-11-03 |
| Genre | : Education |
| ISBN | : 9812876677 |
Download Internationalization of Higher Education Book in PDF, ePub and Kindle
This book reviews and analyses the issues and policies of internationalization and exportation of higher education and investigates the strategies and models of education hub development in the context of globalization, with Hong Kong in the Asia-Pacific region as a case study. It examines the close relationship between education hubs and higher education, as well as the strategic functions of an education hub in the future development of a society in a competitive global environment. It also analyses the major strengths, weaknesses, opportunities, and threats of Hong Kong’s higher education in relation to its potential for exporting higher education to Asian markets. In particular, it reviews the current state of higher education services offered by Hong Kong in three target markets and their segmentation and proposes the most appropriate market entry strategies for education service providers.
| Author | : Adrian Curaj |
| Publisher | : Springer |
| Total Pages | : 727 |
| Release | : 2018-07-03 |
| Genre | : Education |
| ISBN | : 3319774077 |
Download European Higher Education Area: The Impact of Past and Future Policies Book in PDF, ePub and Kindle
This volume presents the major outcomes of the third edition of the Future of Higher Education – Bologna Process Researchers Conference (FOHE-BPRC 3) which was held on 27-29 November 2017. It acknowledges the importance of a continued dialogue between researchers and decision-makers and benefits from the experience already acquired, this way enabling the higher education community to bring its input into the 2018-2020 European Higher Education Area (EHEA) priorities. The Future of Higher Education – Bologna Process Researchers Conference (FOHE-BPRC) has already established itself as a landmark in the European higher education environment. The two previous editions (17-19 October 2011, 24-26 November 2014), with approximately 200 European and international participants each, covering more than 50 countries each, were organized prior to the Ministerial Conferences, thus encouraging a consistent dialogue between researchers and policy makers. The main conclusions of the FOHE Conferences were presented at the EHEA Ministerial Conferences (2012 and 2015), in order to make the voice of researchers better heard by European policy and decision makers. This volume is dedicated to continuing the collection of evidence and research-based policymaking and further narrowing the gap between policy and research within the EHEA and broader global contexts. It aims to identify the research areas that require more attention prior to the anniversary 2020 EHEA Ministerial Conference, with an emphasis on the new issues on rise in the academic and educational community. This book gives a platform for discussion on key issues between researchers, various direct higher education actors, decision-makers, and the wider public. This book is published under an open access CC BY license.
| Author | : Hardy Landmann |
| Publisher | : GRIN Verlag |
| Total Pages | : 125 |
| Release | : 2011-12-08 |
| Genre | : Business & Economics |
| ISBN | : 3656079005 |
Download Establishing as expert and broker of Australian educational services in Germany Book in PDF, ePub and Kindle
Masterarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Fachhochschule Kiel (Betriebswirtschaftslehre), Veranstaltung: Marketing, Sprache: Deutsch, Abstract: Masterthesis zu einem Marketing-Thema in englischer Sprache. Inhaltlich wird die Vermarktung australischer Bildungsdienstleistungen in Deutschland fokussiert. Der Forschungsteil beschäftigt sich zunächst ausführlich mit dem australischen Bildungssystem um folgend Kostenvergleiche von Englisch-Sprachkursen in Deutschland, England, Malta und Australien anzustellen. Weiterhin beschreibt der Autor gründlich seine individuelle Auseinandersetzung sowie seinen Wissensstand mit dem Titelthema. Der Marketingteil startet mit einer intensiven Marketingplanung (Gliederungspunkte u.a. Vision des Autors, Mission objectives, Intention des Autors, Diskussion des Produkts, Bestimmung Zielmarktes & Marktanalyse). Ein weiteres Kapitel setzt Marketinginstrumente in die Praxis um und baut hierbei auf dem McCarthy-Modell der 4P auf (Product, Price, Place, Promotion) Der Autor involviert durchweg viele Praxisbeispiele, die u.a. auch auf persönliche Umstände des Autors basieren (z.B. Verfolgung eines Opportunitätskostenansatzes auf Basis des eigenen Einkommens). Insgesamt 119 Seiten, davon 38 Anhang.
| Author | : Pamela Burnard |
| Publisher | : Springer |
| Total Pages | : 169 |
| Release | : 2016-07-27 |
| Genre | : Education |
| ISBN | : 9463006303 |
Download Transformative Doctoral Research Practices for Professionals Book in PDF, ePub and Kindle
The purpose and impact of the professional doctorate – or EdD (Doctor of Education) – has long been debated. What should it be? Who should do it? Why is it worth doing? How should it be taught? What makes the EdD distinctive, unique and worthwhile? Internationally, at the level of program development and provision, universities are increasing the range of transformative professional doctorate practices while recruiting larger numbers of students from a wider range of professions. Transformative Doctoral Research Practices for Professionals offers unique insight into the teaching, learning, thinking and doing of doctoral education. In the form of a collaboratively authored volume this book offers the first institutional-specific collection that focuses on doctoral research practices. It showcases: the practices of researching professionals at different phases and stages of a five year doctoral journey; the imperative of reflexivity as one moves from practitioner to researching professional and scholar; and the placing of ‘practice’ at the centre of a doctoral program specifically designed for professionals. This book shares the lived-through debates, deliberations, challenges and experiences of a group of professional (practitioner) doctoral students, their supervisors and lecturers. The critical perspectives and examples explored offer a wealth of insights on the distinct practices and unique journeying of professional practitioners embarking on professional doctorates. This volume invites you to reflect on and enter into dialogue with your peers and professional learning and research communities about the distinctiveness of the professional doctorate. /div
| Author | : Pii-Tuulia Nikula |
| Publisher | : Taylor & Francis |
| Total Pages | : 216 |
| Release | : 2023-05-30 |
| Genre | : Education |
| ISBN | : 1000883205 |
Download Student Recruitment Agents in International Higher Education Book in PDF, ePub and Kindle
With a focus on the growing number of institutions employing commercial agents to support international student recruitment, Student Recruitment Agents in International Higher Education provides an evidence-based exploration of this phenomenon, and will increase the reader’s understanding of the multiple dimensions of agent engagement, its contradictions and complexities. This book explores who and what these education agents are, what students and higher education institutions can expect from a good agent, how bad agents can be identified and avoided, and what we learn from the reasons for the development of these agents in the first place. Offering theoretical perspectives with practical applications, this volume features contributions from academics and scholar-practitioners, laying out fresh perspectives and insights on topics such as process transparency, developing agent policy and procedures, and government regulations. Providing the ideal reference for students embarking on international study, agents, higher educational institutions, government/accreditation agencies, researchers, and practitioners, this insightful book acts as a critical basis for further research and improvements in higher education practice.
