International Business and Europe in Transition
Author | : Fred Burton |
Publisher | : Springer |
Total Pages | : 277 |
Release | : 2016-07-27 |
Genre | : Business & Economics |
ISBN | : 1349245569 |
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This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?