International Brand Management Of Chinese Companies PDF Download
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Author | : Sandra Bell |
Publisher | : Springer Science & Business Media |
Total Pages | : 370 |
Release | : 2008-03-29 |
Genre | : Business & Economics |
ISBN | : 379082030X |
Download International Brand Management of Chinese Companies Book in PDF, ePub and Kindle
China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a ‘passive’ role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing.
Author | : Zuohao Hu |
Publisher | : Routledge |
Total Pages | : 336 |
Release | : 2016-08-05 |
Genre | : Business & Economics |
ISBN | : 1317205928 |
Download Research Frontiers on the International Marketing Strategies of Chinese Brands Book in PDF, ePub and Kindle
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Author | : John M. T. Balmer |
Publisher | : Springer |
Total Pages | : 354 |
Release | : 2016-11-14 |
Genre | : Business & Economics |
ISBN | : 1352000113 |
Download Advances in Chinese Brand Management Book in PDF, ePub and Kindle
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
Author | : W. Zhiyan |
Publisher | : Springer |
Total Pages | : 187 |
Release | : 2013-10-08 |
Genre | : Business & Economics |
ISBN | : 1137276355 |
Download From Chinese Brand Culture to Global Brands Book in PDF, ePub and Kindle
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Author | : Arthur Yeung |
Publisher | : Wiley |
Total Pages | : 224 |
Release | : 2011-05-17 |
Genre | : Business & Economics |
ISBN | : 9780470828786 |
Download The Globalization of Chinese Companies Book in PDF, ePub and Kindle
China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their strengths and weaknesses, and how established western firms might meet the challenges and opportunities this trend presents. Throughout the book, the authors examine and highlight the major differences between Chinese and western firms, particularly differences related to corporate leadership and organizational structure, how and why they choose M&A targets, global workforces, and political issues like unionization. A comprehensive, expert examination of emerging Chinese global corporations and how they will affect the global economy Ideal for investors and executives of western companies Written by a team of top China business experts and curated by the editor of the Chinese edition of the Harvard Business Review For anyone who wants to understand the future of Chinese companies and the opportunities and challenges their global emergence will present, The Globalization of Chinese Companies offers comprehensive, expert insight.
Author | : Jean-Paul Laron |
Publisher | : World Scientific |
Total Pages | : 300 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 9812835008 |
Download Chinese Multinationals Book in PDF, ePub and Kindle
Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.
Author | : Fenghua Tang |
Publisher | : Diplomica Verlag |
Total Pages | : 91 |
Release | : 2010-06 |
Genre | : Business & Economics |
ISBN | : 3836690985 |
Download Marketing Strategies of Chinese Companies Book in PDF, ePub and Kindle
Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have realized that they have something to market in distant countries. Under these circumstances, Chinese companies of all sizes in various industries have recently opened to foreign competition. According to the Chinese Commerce Ministry's new release on relevant report, the Chinese foreign investment reached a new record of 26,51 billion US-Dollars in 2007. This represented a growth of 25,3 percent compared to 2006. After the quantity expansion, the quality offensive comes silently. Today, Chinese companies throw not only millions of T-Shirts, toys or plastic bowls in the international market but also wireless LCD-televisions, telecom-equipment and precision tools as well. Chinese companies have realized that a competitive advantage based on low costs, low prices and large quantities in a global economy cannot defend itself long. Consequently, they focus consistently on innovation and brands. In addition, China's globalization also needs strong mental forces. China does not just want to be a world factory, but instead be an internationally competitive market place that Western competitors already are. In the involvement of Chinese companies abroad aimed at specific markets, several strategies are recognizable. German and European companies are facing new chances and challenges at the same time. People must correctly assess the situation and corporate strategies and business concepts, with which they respond effectively and sustainably. The following questions are the focus: In what areas and branches do Chinese companies concentrate in German market? Which Chinese companies go abroad? What are their market entry strategies? What are their competitive strategies? And what are the steps of Chinese investments? What problems in the Chinese M&A business in Germany? How to overcome or avoid them? What are other problems? What branches are suffering from Chinese competition in Germany and EU? Chances or threats? How can German companies face this shift in a global economy and respond appropriately?
Author | : Wang, Cheng Lu |
Publisher | : IGI Global |
Total Pages | : 353 |
Release | : 2014-06-30 |
Genre | : Business & Economics |
ISBN | : 1466662433 |
Download Brand Management in Emerging Markets: Theories and Practices Book in PDF, ePub and Kindle
"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.
Author | : Alain Verbeke |
Publisher | : Cambridge University Press |
Total Pages | : 615 |
Release | : 2013-03-07 |
Genre | : Business & Economics |
ISBN | : 1107027896 |
Download International Business Strategy Book in PDF, ePub and Kindle
The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.
Author | : Christiane Prange |
Publisher | : Springer |
Total Pages | : 231 |
Release | : 2016-05-14 |
Genre | : Business & Economics |
ISBN | : 3319291394 |
Download Market Entry in China Book in PDF, ePub and Kindle
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.