Integrated Marketing For Colleges Universities And Schools PDF Download
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| Author | : Robert A. Sevier |
| Publisher | : Council for Advancement & Support of Education |
| Total Pages | : 240 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : |
Download Integrated Marketing for Colleges, Universities, and Schools Book in PDF, ePub and Kindle
This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission, vision, and leadership in the marketing planning process; (3) the definition of marketing and the four Ps of marketing: product, price, place, and promotion; (4) principles of qualitative and quantitative institutional research; (5) the importance of institutional image; and (6) development of a segmenting strategy. Section 2 is on the planning process itself; its three chapters cover empowering the marketing process and building the team; the seven steps of writing a marketing plan; and evaluation of the overall process. Section 3 offers guidelines to help troubleshoot and improve the effectiveness of the marketing plan and process. Five appendices list sources of secondary research, organizations and associations, and valuable Web sites; plus a primer for working with teams and a sample faculty survey form. (Contains approximately 270 references). (DB)
| Author | : Teresa Flannery |
| Publisher | : Johns Hopkins University Press |
| Total Pages | : 257 |
| Release | : 2021-01-12 |
| Genre | : Education |
| ISBN | : 1421440342 |
Download How to Market a University Book in PDF, ePub and Kindle
How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
| Author | : Dawn M. Edmiston-Strasser |
| Publisher | : |
| Total Pages | : 294 |
| Release | : 2007 |
| Genre | : Communication in marketing |
| ISBN | : |
Download An Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education Book in PDF, ePub and Kindle
| Author | : Larry Percy |
| Publisher | : Routledge |
| Total Pages | : 298 |
| Release | : 2014-06-27 |
| Genre | : Business & Economics |
| ISBN | : 1136776273 |
Download Strategic Integrated Marketing Communications Book in PDF, ePub and Kindle
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes
| Author | : Robert Allen Sevier |
| Publisher | : |
| Total Pages | : 239 |
| Release | : 2003 |
| Genre | : Education |
| ISBN | : 9780971059726 |
Download An Integrated Marketing Workbook for Colleges and Universities Book in PDF, ePub and Kindle
| Author | : Philip Kotler |
| Publisher | : Prentice Hall |
| Total Pages | : 504 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : |
Download Strategic Marketing for Educational Institutions Book in PDF, ePub and Kindle
Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
| Author | : Dawn Iacobucci |
| Publisher | : John Wiley & Sons |
| Total Pages | : 344 |
| Release | : 2002-11-12 |
| Genre | : Business & Economics |
| ISBN | : 9780471204763 |
Download Kellogg on Integrated Marketing Book in PDF, ePub and Kindle
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang
| Author | : Bang Nguyen |
| Publisher | : Routledge |
| Total Pages | : 276 |
| Release | : 2019-02-13 |
| Genre | : Business & Economics |
| ISBN | : 0429639430 |
Download Strategic Brand Management in Higher Education Book in PDF, ePub and Kindle
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions to market their programs. Technological, social, and economic changes have necessitated a customer-oriented marketing system and a focus on developing the university brand. This book is unique in providing a composite overview of strategy, planning, and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions. Expert contributors from research and practice provide relevant and varying perspectives allowing readers to access information on international trends, theory, and practices about branding in higher education. Readers are exposed to the critical elements of strategic brand management, gain insights into the planning process of higher education branding, and gain a solid understanding of the emerging research area of branding concepts in higher education. Advanced students, and researchers will find this book a unique resource and it will also be of interest to brand practitioners in both education and public sector markets.
| Author | : Kenneth E. Clow |
| Publisher | : Prentice Hall |
| Total Pages | : 464 |
| Release | : 2013-04-19 |
| Genre | : Business & Economics |
| ISBN | : 9780133131017 |
Download Integrated Advertising, Promotion, and Marketing Communications Book in PDF, ePub and Kindle
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of 0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- 0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
| Author | : Thomas Anning-Dorson |
| Publisher | : Springer Nature |
| Total Pages | : 318 |
| Release | : 2021-10-28 |
| Genre | : Business & Economics |
| ISBN | : 3030813290 |
Download Marketing Communications in Emerging Economies, Volume I Book in PDF, ePub and Kindle
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.
