Integrated Marketing Communications With Online Study Tools 12 Months PDF Download
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Author | : Bill Chitty |
Publisher | : Cengage AU |
Total Pages | : 558 |
Release | : 2017-11-16 |
Genre | : Business & Economics |
ISBN | : 0170386511 |
Download Integrated Marketing Communications with Online Study Tools 12 Months Book in PDF, ePub and Kindle
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.
Author | : Bill Chitty |
Publisher | : |
Total Pages | : 558 |
Release | : 2017 |
Genre | : |
ISBN | : 9780170282581 |
Download Integrated Marketing Communications Book in PDF, ePub and Kindle
Author | : Terence Shimp |
Publisher | : |
Total Pages | : |
Release | : 2007-12 |
Genre | : |
ISBN | : 9781844805587 |
Download Integrated Marketing Communications Book in PDF, ePub and Kindle
Author | : Terence Shimp |
Publisher | : Cengage Learning |
Total Pages | : 656 |
Release | : 2006-01-20 |
Genre | : Business & Economics |
ISBN | : 9780324321432 |
Download Advertising, Promotion, and Other Aspects of Integrated Marketing Communications Book in PDF, ePub and Kindle
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author | : Edwina Luck |
Publisher | : Cengage AU |
Total Pages | : 62 |
Release | : 2020-11-12 |
Genre | : Business & Economics |
ISBN | : 0170443000 |
Download Integrated Marketing Communications Book in PDF, ePub and Kindle
Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Author | : William M. Pride |
Publisher | : Cengage AU |
Total Pages | : 632 |
Release | : 2017-09 |
Genre | : Business & Economics |
ISBN | : 017038618X |
Download Marketing Principles with Student Resource Access 12 Months Book in PDF, ePub and Kindle
This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
Author | : Danny Samson |
Publisher | : Cengage AU |
Total Pages | : 960 |
Release | : 2017-10-25 |
Genre | : Business & Economics |
ISBN | : 0170388417 |
Download Management with Online Study Tools 12 Months Book in PDF, ePub and Kindle
Samson/Daft/Donnet's Management is a robust foundation text providing a balance of broad, theoretical content with an engaging, easy-to-understand writing style. It covers the four key management functions - planning, organising, leading and controlling - conveying to students the elements of a manager's working day. Along with current management theory and practice, the authors integrate coverage of innovation, entrepreneurship, agile workplaces, social media and new technology throughout. This sixth edition features a new author on the team and contains updates to content based on recent research. Real-life local and international examples showcase the ongoing changes in the management world. Focusing on a 'skills approach', they bring concepts to life for students, supporting motivation, confidence and mastery. Each part concludes with a contemporary continuing case study, focusing on car company Toyota as it faces managerial challenges and opportunities in the region.
Author | : Philip J. Kitchen |
Publisher | : Psychology Press |
Total Pages | : 208 |
Release | : 2004 |
Genre | : Communication in marketing |
ISBN | : 0415314216 |
Download Integrated Marketing Communications Book in PDF, ePub and Kindle
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Author | : Larry Percy |
Publisher | : Routledge |
Total Pages | : 335 |
Release | : 2014-06-27 |
Genre | : Business & Economics |
ISBN | : 1136776206 |
Download Strategic Integrated Marketing Communications Book in PDF, ePub and Kindle
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes
Author | : Tony Yeshin |
Publisher | : Routledge |
Total Pages | : 371 |
Release | : 2012-05-23 |
Genre | : Business & Economics |
ISBN | : 1136395075 |
Download Integrated Marketing Communications Book in PDF, ePub and Kindle
Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.