Instructors Manual To Accompany Quantitative Analysis In Marketing Management PDF Download
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Author | : Luiz Moutinho |
Publisher | : John Wiley & Sons Incorporated |
Total Pages | : 92 |
Release | : 1998-05-01 |
Genre | : Business & Economics |
ISBN | : 9780471985389 |
Download Instructor's Manual to Accompany Quantitative Analysis in Marketing Management Book in PDF, ePub and Kindle
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
Author | : Barry Render |
Publisher | : |
Total Pages | : 367 |
Release | : 1988 |
Genre | : |
ISBN | : 9780205113330 |
Download Instructor's Manual to Accompany Quantitative Analysis for Management Book in PDF, ePub and Kindle
Author | : William E. Pinney |
Publisher | : |
Total Pages | : 135 |
Release | : 1982 |
Genre | : Decision making |
ISBN | : |
Download Instructor's Manual to Accompany Management Science Book in PDF, ePub and Kindle
Author | : Kenneth L. Bernhardt |
Publisher | : |
Total Pages | : 400 |
Release | : 1981 |
Genre | : Marketing |
ISBN | : |
Download Instructor's Manual to Accompany Cases in Marketing Management Book in PDF, ePub and Kindle
Author | : David Ray Anderson |
Publisher | : |
Total Pages | : 273 |
Release | : 1983 |
Genre | : Management science |
ISBN | : 9780314710765 |
Download Instructor's Manual with Solutions to Accompany Quantitative Methods for Business, Second Edition Book in PDF, ePub and Kindle
Author | : David R. Anderson |
Publisher | : |
Total Pages | : 312 |
Release | : 1986 |
Genre | : Management science |
ISBN | : |
Download Instructor's Manual with Solutions to Accompany Quantitative Methods for Business, 3/E Book in PDF, ePub and Kindle
Author | : Charles A. Gallagher |
Publisher | : |
Total Pages | : 236 |
Release | : 1980 |
Genre | : Decision making |
ISBN | : 9780070227521 |
Download Instructor's Manual to Accompany Quantitative Methods for Business Decisions Book in PDF, ePub and Kindle
Author | : Barry Shore |
Publisher | : |
Total Pages | : 367 |
Release | : 1978 |
Genre | : |
ISBN | : 9780070570511 |
Download Instructor's Manual to Accompany Quantitative Methods for Business Decisions Book in PDF, ePub and Kindle
Author | : Gerald E. Thompson |
Publisher | : |
Total Pages | : 228 |
Release | : 1976 |
Genre | : Decision making |
ISBN | : |
Download Instructor's Manual to Accompany Management Science Book in PDF, ePub and Kindle
Author | : Howard Lloyd Balsley |
Publisher | : |
Total Pages | : 73 |
Release | : 1970 |
Genre | : Operations research |
ISBN | : |
Download Solutions Manual for Instructors Book in PDF, ePub and Kindle