Instructors Manual Contemporary Cases In Consumer Behavior PDF Download

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Cases in Consumer Behavior

Cases in Consumer Behavior
Author: F. Stewart DeBruicker
Publisher:
Total Pages: 136
Release: 1980
Genre: Consumers
ISBN: 9780131183643

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Instructor's Manual

Instructor's Manual
Author: Stewart DeBruicker
Publisher:
Total Pages: 143
Release: 1986
Genre: Consumer behavior
ISBN: 9780131183407

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Consumer Behavior

Consumer Behavior
Author: Leon G. Schiffman
Publisher:
Total Pages: 150
Release: 1991
Genre: Consumer behavior
ISBN: 9780131705722

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Contemporary Cases in Consumer Behavior

Contemporary Cases in Consumer Behavior
Author: Roger D. Blackwell
Publisher: HarperCollins Publishers
Total Pages: 548
Release: 1993
Genre: Business & Economics
ISBN:

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This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.