Inside Her Pretty Little Head PDF Download
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Author | : Jane Cunningham |
Publisher | : Marshall Cavendish International Asia Pte Ltd |
Total Pages | : 274 |
Release | : 2012-05-15 |
Genre | : Business & Economics |
ISBN | : 9814312207 |
Download Inside Her Pretty Little Head Book in PDF, ePub and Kindle
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Author | : Jane Cunningham |
Publisher | : Penguin UK |
Total Pages | : 240 |
Release | : 2021-02-18 |
Genre | : Business & Economics |
ISBN | : 0241456010 |
Download Brandsplaining Book in PDF, ePub and Kindle
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Author | : Jane Cunningham |
Publisher | : Cyan Communications |
Total Pages | : 288 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : |
Download Inside Her Pretty Little Head Book in PDF, ePub and Kindle
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more significantly to a brand's success. For example, recent research indicates that women live by four main codes - the Altruism, Aesthetic, Ordering and Affinity codes - which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Author | : Jane Cunningham |
Publisher | : |
Total Pages | : 247 |
Release | : 2006 |
Genre | : Brand name products |
ISBN | : 9780462093413 |
Download Inside Her Pretty Little Head Book in PDF, ePub and Kindle
Author | : Avivah Wittenberg-Cox |
Publisher | : John Wiley & Sons |
Total Pages | : 425 |
Release | : 2010-05-24 |
Genre | : Business & Economics |
ISBN | : 047068884X |
Download How Women Mean Business Book in PDF, ePub and Kindle
Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: • Audit – where are you really at with gender balance now? • Awareness – Opening your eyes to what better gender balance could mean for your company • Alignment – Ensuring the buy-in that will bring about real results and change • Sustain – Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it. Women are most of the talent and much of the market – you need this book.
Author | : Gordon Korman |
Publisher | : Scholastic Inc. |
Total Pages | : 216 |
Release | : 2021-07-20 |
Genre | : Juvenile Fiction |
ISBN | : 1338629123 |
Download Linked Book in PDF, ePub and Kindle
An unforgettable novel from the New York Times bestseller Gordon Korman Link, Michael, and Dana live in a quiet town. But it's woken up very quickly when someone sneaks into school and vandalizes it with a swastika. Nobody can believe it. How could such a symbol of hate end up in the middle of their school? Who would do such a thing? Because Michael was the first person to see it, he's the first suspect. Because Link is one of the most popular guys in school, everyone's looking to him to figure it out. And because Dana's the only Jewish girl in the whole town, everyone's treating her more like an outsider than ever. The mystery deepens as more swastikas begin to appear. Some students decide to fight back and start a project to bring people together instead of dividing them further. The closer Link, Michael, and Dana get to the truth, the more there is to face-not just the crimes of the present, but the crimes of the past. With Linked, Gordon Korman, the author of the acclaimed novel Restart, poses a mystery for all readers where the who did it? isn't nearly as important as the why?
Author | : Joan Morgan |
Publisher | : Simon and Schuster |
Total Pages | : 240 |
Release | : 2017-04-25 |
Genre | : Social Science |
ISBN | : 1439127409 |
Download When Chickenheads Come Home to Roost Book in PDF, ePub and Kindle
“Morgan has given an entire generation of black feminists space and language to center their pleasures alongside their politics.” —Janet Mock, New York Times bestselling author of Redefining Realness “All that and then some, Chickenheads informs and educates, confronts and charms, raises the bar high by getting down low, and, to steal my favorite Joan Morgan phrase, bounced me out of the room.” —Marlon James, Man Booker Prize–winning author of A Brief History of Seven Killings Still fresh, funny, and irreverent after eighteen years, When Chickenheads Come Home to Roost gives voice to the most intimate thoughts of the post-Civil Rights, post-feminist, post-soul generation. Joan Morgan offers a provocative and powerful look into the life of the modern black woman: a complex world in which feminists often have not-so-clandestine affairs with the most sexist of men, where women who treasure their independence frequently prefer men who pick up the tab, where the deluge of babymothers and babyfathers reminds black women who long for marriage that traditional nuclear families are a reality for less than forty percent of the population, and where black women are forced to make sense of a world where truth is no longer black and white but subtle, intriguing shades of gray.
Author | : Maddie James |
Publisher | : Maddie James |
Total Pages | : 182 |
Release | : 2017-01-16 |
Genre | : Fiction |
ISBN | : 1622373251 |
Download Her Forever Dream Book in PDF, ePub and Kindle
Soul Mates Series, Book 3 Can souls touch through dreams and find their way home again? Jackson Porter seeks to fulfill his mother, Claire Porter’s, dying request, and find answers about the imaginary lover who haunts his nights. His future, he learns, is in a place called Ohio, miles and centuries away from his barrier island home in 1745. The land, his dying mother tells him, is his legacy. She urges him to claim it. In the year 2038, Kari Upton is driven to fight federal sanctions to save her land and her valuable poppy crops. Her upcoming marriage is one of convenience. Marrying Tye Gentry will save her Ohio farmland. There is no other way to gain power than to marry him and ride on his father’s political coattails to the state legislature. And all would be perfect if it weren’t for those erotic dreams of a man with long dark hair who haunts her day and night....
Author | : John T. Soister |
Publisher | : McFarland |
Total Pages | : 831 |
Release | : 2014-01-10 |
Genre | : Performing Arts |
ISBN | : 0786487909 |
Download American Silent Horror, Science Fiction and Fantasy Feature Films, 1913-1929 Book in PDF, ePub and Kindle
During the Silent Era, when most films dealt with dramatic or comedic takes on the "boy meets girl, boy loses girl" theme, other motion pictures dared to tackle such topics as rejuvenation, revivication, mesmerism, the supernatural and the grotesque. A Daughter of the Gods (1916), The Phantom of the Opera (1925), The Magician (1926) and Seven Footprints to Satan (1929) were among the unusual and startling films containing story elements that went far beyond the realm of "highly unlikely." Using surviving documentation and their combined expertise, the authors catalog and discuss these departures from the norm in this encyclopedic guide to American horror, science fiction and fantasy in the years from 1913 through 1929.
Author | : Patricia Santos Marcantonio |
Publisher | : Arte Público Press |
Total Pages | : 347 |
Release | : 2016-03-31 |
Genre | : Fiction |
ISBN | : 1518500412 |
Download Verdict in the Desert Book in PDF, ePub and Kindle
In the summer of 1959, everyone knows his place in Arizona. Michael Shaw is an alcoholic lawyer struggling with his reputation as the son of one of Mitchell County’s wealthiest, most successful attorneys. Toni Garcia, the first in her family to obtain a college degree, has returned to Borden, Arizona, because she’s worried about her father’s health. But as a Mexican American, she can’t get a teaching job in spite of her education and intellect. Their worlds collide when Michael is assigned to represent María Sánchez Curry in the bloody murder of her husband and Toni, desperate for work, accepts a job as the defendant’s interpreter. María and Ben Curry’s tumultuous marriage was well documented by María’s many visits to the ER. The couple was also well-known at local bars, where they often drank to excess. But the killing of a white man by a Mexican woman—even in self-defense—is not permissible in a time when justice is determined by the good-old-boys club. Also unacceptable is the growing relationship between Michael and Toni, who fight to save María against all odds. In this evocative exploration of class and race in 1950s America, Bobby Darin is on the juke box, Doris Day is on the silver screen and pink flamingos grace front yards. Former crime reporter Patricia Santos Marcantonio crafts a stirring tale of forbidden love in a world where democracy rules but due process and fair treatment aren’t as readily available on the wrong side of the tracks.