Innovative Marketing Communications PDF Download
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| Author | : Guy Masterman |
| Publisher | : Routledge |
| Total Pages | : 346 |
| Release | : 2007-06-01 |
| Genre | : Business & Economics |
| ISBN | : 1136395202 |
Download Innovative Marketing Communications Book in PDF, ePub and Kindle
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
| Author | : G. Masterman |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2006 |
| Genre | : |
| ISBN | : |
Download Innovative Marketing Communications Book in PDF, ePub and Kindle
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 2006 |
| Genre | : |
| ISBN | : |
Download Innovative Marketing Communications Book in PDF, ePub and Kindle
| Author | : Lluís Mas-Manchón |
| Publisher | : Routledge |
| Total Pages | : 168 |
| Release | : 2020-10-07 |
| Genre | : Business & Economics |
| ISBN | : 1000198278 |
Download Innovation in Advertising and Branding Communication Book in PDF, ePub and Kindle
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics
| Author | : Robyn Blakeman |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 368 |
| Release | : 2018-02-01 |
| Genre | : Business & Economics |
| ISBN | : 1538101068 |
Download Integrated Marketing Communication Book in PDF, ePub and Kindle
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
| Author | : Nicole Pfeffermann |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 462 |
| Release | : 2014-01-09 |
| Genre | : Business & Economics |
| ISBN | : 3642414796 |
Download Strategy and Communication for Innovation Book in PDF, ePub and Kindle
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
| Author | : Micael Dahlen |
| Publisher | : John Wiley & Sons |
| Total Pages | : 613 |
| Release | : 2009-12-21 |
| Genre | : Business & Economics |
| ISBN | : 0470319925 |
Download Marketing Communications Book in PDF, ePub and Kindle
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
| Author | : Damianos P. Sakas |
| Publisher | : Springer |
| Total Pages | : 275 |
| Release | : 2019-05-25 |
| Genre | : Business & Economics |
| ISBN | : 3030160998 |
Download Strategic Innovative Marketing Book in PDF, ePub and Kindle
This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.
| Author | : James R. Ogden |
| Publisher | : Pearson |
| Total Pages | : 0 |
| Release | : 1998 |
| Genre | : Communication in marketing |
| ISBN | : 9780137783335 |
Download Developing a Creative and Innovative Integrated Marketing Communications Plan Book in PDF, ePub and Kindle
Written from a managerial point of view, this book covers all major areas, and increases students' ability to learn the material through an in-depth 'flow chart' or 'how to' diagram.
| Author | : Guy Masterman |
| Publisher | : Routledge |
| Total Pages | : 345 |
| Release | : 2007-06-01 |
| Genre | : Business & Economics |
| ISBN | : 1136395210 |
Download Innovative Marketing Communications Book in PDF, ePub and Kindle
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
