Inference & Persuasion
| Author | : Leslie Armour |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2005 |
| Genre | : Logic |
| ISBN | : |
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The Persuasion Handbook
| Author | : James Price Dillard |
| Publisher | : SAGE |
| Total Pages | : 898 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780761920069 |
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Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.
Argumentation
| Author | : Raymond S. Nickerson |
| Publisher | : Cambridge University Press |
| Total Pages | : 459 |
| Release | : 2020-12-17 |
| Genre | : Psychology |
| ISBN | : 1108858538 |
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Drawing from the study of human reasoning, Argumentation describes different types of arguments and explains how they influence beliefs and behaviour. Raymond Nickerson identifies many of the fallacies, biases, and other flaws often found in arguments as well as 'stratagems' (schemes, illogical and alogical tactics) that people regularly use to persuade others. Much attention is given to the evaluation of arguments. Readers will learn a new schematic for evaluating arguments based on cognitive science. As a source for understanding and evaluating arguments in decision-making, it is ideal for courses on cognition, reasoning, and psychology.
Inference and Persuasion
| Author | : Leslie Armour |
| Publisher | : Black Point, N.S. : Fernwood |
| Total Pages | : 0 |
| Release | : 2004-12-31 |
| Genre | : Inference |
| ISBN | : 9781552661581 |
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Intended to help readers become better informed about logic, this guide considers the relationships between reason, thought, and the external world. Hoping to recruit more independent thinkers, the authors discuss how logic and belief relate to one another and offer a non-traditional perspective on traditional fallacies. With a consideration of famous and lesser-known logical systems, including those of Aristotle, Hegel, and John Dewey--as well as modern logic based on mathematics--this discussion illustrates how the ways that people reason about the world presuppose much about that world.
Persuasion
| Author | : Daniel J. O'Keefe |
| Publisher | : SAGE Publications |
| Total Pages | : 409 |
| Release | : 2015-02-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1483309711 |
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Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.
Statistical Persuasion
| Author | : Robert W. Pearson |
| Publisher | : SAGE Publications |
| Total Pages | : 425 |
| Release | : 2010-01-20 |
| Genre | : Social Science |
| ISBN | : 1483389480 |
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"A number of my students commended the readability of the book....It is truly one of a kind in the most excellent way." -Elsie Szecsy, Arizona State University This textbook focuses attention on the conceptual understanding of statistics, the signposts of (in)appropriate research design and quality measurement, the selection of the right statistical tools under different conditions, and the presentation of substantive and technical results. Key Features Illustrates statistical and graphical procedures in SPSS and Excel through step-by-step instructions for the analysis of real-world examples and data problems in education, crime, government performance, and program evaluation Clearly demonstrates the importance of sound research designs and measurement as well as appropriate statistical procedures Shows how to make persuasive as well as principled statistical arguments and presentations to nonacademic audiences Embeds statistical analysis within a political framework, thus alerting students to the temptation to distort data and its interpretation, the limits of dispassionate analysis, and the conditions under which sound analysis can inform decisions Instructors interested in this title can learn more about Robert Pearson and his book by viewing his YouTube video. Accompanied by robust ancillaries The Password-Protected Instructor Teaching Site offers sample syllabi; an instructor′s manual; PowerPoint lecture slides, test questions and answer keys for each chapter and a final comprehensive examination, solution sets to lab exercises, and handouts for students. The Student Study Site offers a student workbook that includes exercises, essay assignments, and sample data sets. Video lectures concerning key concepts are also available on YouTube.
Self-Inference Processes
| Author | : James M. Olson |
| Publisher | : Psychology Press |
| Total Pages | : 354 |
| Release | : 2013-03-07 |
| Genre | : Psychology |
| ISBN | : 1134991207 |
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Although self-inference processes -- the ways individuals make judgments about themselves -- have been studied in social psychology and sociology for many years, a distinct literature on this topic has not emerged due to the diversity of relevant issues. The editors of this current volume cull recent social psychological research and theory on self-inference processes and identify some of the common themes in this area of study. The specific topics covered in this volume include: ` how people infer their emotions, personality traits, and body images from relevant information * factors influencing the self-concept, identity, and self-standards * the impact of self-inferences on interpersonal relations * conditions motivating escape from the self The book is written for researchers and graduate level students in clinical, social, developmental, health, and personality psychology.
Persuasion in Parallel
| Author | : Alexander Coppock |
| Publisher | : University of Chicago Press |
| Total Pages | : 215 |
| Release | : 2023-01-18 |
| Genre | : Political Science |
| ISBN | : 0226821846 |
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A bold re-examination of how political attitudes change in response to information. Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.
Argument, Inference and Dialectic
| Author | : R.C. Pinto |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 178 |
| Release | : 2013-03-14 |
| Genre | : Philosophy |
| ISBN | : 9401707839 |
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This volume contains 12 papers addressed to researchers and advanced students in informal logic and related fields, such as argumentation, formal logic, and communications. Among the issues discussed are attempts to rethink the nature of argument and of inference, the role of dialectical context, and the standards for evaluating inferences, and to shed light on the interfaces between informal logic and argumentation theory, rhetoric, formal logic and cognitive psychology.
The New Advertising
| Author | : Valerie K. Jones |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 845 |
| Release | : 2016-09-19 |
| Genre | : Business & Economics |
| ISBN | : 1440833435 |
Download The New Advertising Book in PDF, ePub and Kindle
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
