Inference & Persuasion
| Author | : Leslie Armour |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2005 |
| Genre | : Logic |
| ISBN | : |
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Inference and Persuasion
| Author | : Leslie Armour |
| Publisher | : Black Point, N.S. : Fernwood |
| Total Pages | : 0 |
| Release | : 2004-12-31 |
| Genre | : Inference |
| ISBN | : 9781552661581 |
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Intended to help readers become better informed about logic, this guide considers the relationships between reason, thought, and the external world. Hoping to recruit more independent thinkers, the authors discuss how logic and belief relate to one another and offer a non-traditional perspective on traditional fallacies. With a consideration of famous and lesser-known logical systems, including those of Aristotle, Hegel, and John Dewey--as well as modern logic based on mathematics--this discussion illustrates how the ways that people reason about the world presuppose much about that world.
Argumentation
| Author | : Raymond S. Nickerson |
| Publisher | : Cambridge University Press |
| Total Pages | : 459 |
| Release | : 2020-12-17 |
| Genre | : Psychology |
| ISBN | : 1108858538 |
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Drawing from the study of human reasoning, Argumentation describes different types of arguments and explains how they influence beliefs and behaviour. Raymond Nickerson identifies many of the fallacies, biases, and other flaws often found in arguments as well as 'stratagems' (schemes, illogical and alogical tactics) that people regularly use to persuade others. Much attention is given to the evaluation of arguments. Readers will learn a new schematic for evaluating arguments based on cognitive science. As a source for understanding and evaluating arguments in decision-making, it is ideal for courses on cognition, reasoning, and psychology.
The Place of Logic in a System of Persuasion
| Author | : Charles H. Woolbert |
| Publisher | : |
| Total Pages | : 28 |
| Release | : 1918 |
| Genre | : Logic |
| ISBN | : |
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The Oxford Handbook of Electoral Persuasion
| Author | : Elizabeth Suhay |
| Publisher | : Oxford University Press |
| Total Pages | : 912 |
| Release | : 2020-04-01 |
| Genre | : Political Science |
| ISBN | : 0190860839 |
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Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.
The Persuasion Handbook
| Author | : James Price Dillard |
| Publisher | : SAGE |
| Total Pages | : 898 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780761920069 |
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Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.
The Reasoning Voter
| Author | : Samuel L. Popkin |
| Publisher | : University of Chicago Press |
| Total Pages | : 335 |
| Release | : 2020-05-15 |
| Genre | : Political Science |
| ISBN | : 022677287X |
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The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post
Self-Inference Processes
| Author | : James M. Olson |
| Publisher | : Psychology Press |
| Total Pages | : 353 |
| Release | : 2013-03-07 |
| Genre | : Psychology |
| ISBN | : 1134991134 |
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Although self-inference processes -- the ways individuals make judgments about themselves -- have been studied in social psychology and sociology for many years, a distinct literature on this topic has not emerged due to the diversity of relevant issues. The editors of this current volume cull recent social psychological research and theory on self-inference processes and identify some of the common themes in this area of study. The specific topics covered in this volume include: ` how people infer their emotions, personality traits, and body images from relevant information * factors influencing the self-concept, identity, and self-standards * the impact of self-inferences on interpersonal relations * conditions motivating escape from the self The book is written for researchers and graduate level students in clinical, social, developmental, health, and personality psychology.
The New Advertising
| Author | : Valerie K. Jones |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 845 |
| Release | : 2016-09-19 |
| Genre | : Business & Economics |
| ISBN | : 1440833435 |
Download The New Advertising Book in PDF, ePub and Kindle
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Argument, Inference and Dialectic
| Author | : R.C. Pinto |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 178 |
| Release | : 2013-03-14 |
| Genre | : Philosophy |
| ISBN | : 9401707839 |
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This volume contains 12 papers addressed to researchers and advanced students in informal logic and related fields, such as argumentation, formal logic, and communications. Among the issues discussed are attempts to rethink the nature of argument and of inference, the role of dialectical context, and the standards for evaluating inferences, and to shed light on the interfaces between informal logic and argumentation theory, rhetoric, formal logic and cognitive psychology.
