Individualization Based Collaborative Customer Relationship Management PDF Download

Rapid globalization coupled with the growth of the Internet and Information Technology (IT) has led toa complete transformation in the way businesses or organizations function today. This has not only affectedthe management culture but has also led to an increase in competition in terms of markets and resources.Businesses have become more customer-driven and e-business is gaining popularity. Traditional means ofcommunication/correspondence have given way to online dealings, e-mails and chats. With such a radicalshift in the approach to doing business, came the need for specialized systems to handle the variousdepartments and functions in an organization.Management Information System or MIS is an organized and well-structured system used by organizationsfor the collection, storage, processing and dissemination of data in the form of information that facilitatesthe smooth functioning of the organization. Management information systems involve three primaryresources: people, technology and information or decision-making.It is in this context, a textbook on introduction to the subject of MIS is presented to the students ofManagement program. The book contains the syllabus from basics of the subjects going into the intricaciesof the subjects. All the concepts have been explained with relevant examples and diagrams to make itinteresting for the readers.An attempt is made here by the experts to assist the students by way of providing case based studymaterial as per the curriculum with non-commercial considerations. However, it is implicit that these areexam-oriented Study Material and students are advised to attend regular class room classes in theInstitute and utilize reference books available in the library for In-depth knowledge.We owe to many websites and their free contents; we would like to specially acknowledge contents ofwebsite www.wikipedia.com and various authors whose writings formed the basis for this book. Weacknowledge our thanks to them.At the end we would like to say that there is always a room for improvement in whatever we do. We wouldappreciate any suggestions regarding this study material from the readers so that the contents can be mademore interesting and meaningful. Readers can email their queries and doubts to our authors [email protected] shall be glad to help you immediately. Authors: Dr. Padmakar Shahare I Dr Ajay Pethe I Dr. Mukul Burghate