Increasing Sales Through Advertising
Author | : Wheeler Sammons |
Publisher | : |
Total Pages | : 420 |
Release | : 1921 |
Genre | : Advertising |
ISBN | : |
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Author | : Wheeler Sammons |
Publisher | : |
Total Pages | : 420 |
Release | : 1921 |
Genre | : Advertising |
ISBN | : |
Author | : Gerard J. Tellis |
Publisher | : Prentice Hall |
Total Pages | : 528 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : |
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author | : McKinsey & Company Inc. |
Publisher | : John Wiley & Sons |
Total Pages | : 326 |
Release | : 2016-05-11 |
Genre | : Business & Economics |
ISBN | : 1119281083 |
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.
Author | : Linda Sparks |
Publisher | : ReadHowYouWant.com |
Total Pages | : 270 |
Release | : 2006 |
Genre | : Selling |
ISBN | : 1427096708 |
Sales is the lifeblood of the vast majority of companies. Without the influx of new business, most organizations would wither and die. So sales must be successful, not just once in a while but constantly -- every month, every week, every day. Because we constantly need more sales we also need new ideas for identifying and contacting our prospects, for understanding and meeting their needs and most of all, for inspiration to fight the good fight. This book will be a wise and ambitious member of your sales team, a one-time investment that will pay for itself over and over again. No commissions required! 151 Quick Ideas to Increase Sales is all about increasing the return on the investment you make in your organization's business development program. It will break down the walls between the sales function and the other promotional elements in a typical marketing mix, allowing for a more synergistic approach to sales. 151 Quick Ideas to Increase Sales shows you proven sales tactics from a variety of business models and how to put them to work in your own programs. Tactics such as: -Branding Your Products -Creating Cross Promotions -Letting direct mail deliver -Selling More to Existing Clients -Reaching Out to the Community These ideas will allow you to leverage the assets and momentum present in your existing system, and use your skills and knowledge to get exactly what you need and want more sales! Linda Sparks has spent more than 25 years in the field of sales. She began her career as an outside sales representative, learning to unearth customer needs then sell products and services to meet those needs. In 1990, Sparks founded Performance Development Company, a business consulting and training firm, where she served as president for 10 years. For the last five years, Sparks has worked as an independent consultant, helping her clients take a more integrated approach to business development. She is the co-author of Business Development is Everyone's Business. She and her husband Jim live in Tucson, Arizona.
Author | : Wheeler Sammons |
Publisher | : |
Total Pages | : |
Release | : 1921 |
Genre | : Advertising |
ISBN | : |
Author | : April Cox |
Publisher | : |
Total Pages | : |
Release | : 2021-09-15 |
Genre | : |
ISBN | : 9781737557012 |
Author | : Derek John Patterson |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 52 |
Release | : 2018-10-06 |
Genre | : |
ISBN | : 9781727253269 |
3 Action Formula for better advertising results.1.My 3 Favorite (and Most Productive) Brainstorming Techniques2.Generating BIG Advertising IDEAS Catalogue
Author | : Juri Yoshida |
Publisher | : Lulu.com |
Total Pages | : 106 |
Release | : 2011-08-01 |
Genre | : Business & Economics |
ISBN | : 1446641589 |
A Must have book for all sales and business people who would like to increase sales, retain customers, build long term solid relationships with their clients.
Author | : Brian Tracy |
Publisher | : AMACOM |
Total Pages | : 151 |
Release | : 2015-01-07 |
Genre | : Business & Economics |
ISBN | : 0814449204 |
The performance difference between the top salespeople in the world and the rest is smaller than you may think. Learn where you can elevate your game today and reach unprecedented new heights. Did you know that the 80/20 rule applies to the world of sales too? Eighty percent of all sales are made by only twenty percent of salespeople. How are they raking in so much money though, and how can others join them? Sales trainer extraordinaire Brian Tracy has spent years studying the world’s best salespeople and their methods to discover that the difference between the top 20 and the bottom 80 boils down to only a handful of critical areas in which the top professionals perform better than their peers. In this compact and convenient guide, Tracy shares 21 tried-and-true techniques that can help any salesperson gain that winning edge. In Sales Success, you will learn how to: Set and achieve clear goals Develop a sense of urgency and make every minute count Know your products inside and out Analyze your competition Find and quickly qualify prospects Understand the three keys to persuasion Overcome the six major objections, and much more! Packed with proven strategies and priceless insights, Sales Success will get you planted firmly on the path to success, making more money than you thought possible and greater career satisfaction than you ever believed you would find.
Author | : Lessie Rozell |
Publisher | : |
Total Pages | : 204 |
Release | : 2021-08-09 |
Genre | : |
ISBN | : |
This book is filled with simple, sensible, yet creative ideas on how businesses and professional practices of all sizes can increase sales through marketing and advertising. It's extremely easy to read and offers practical advice that even businesses with very limited budgets can use to reevaluate strategies and maximize their advertising. This book will guide you on how to avoid the most common pitfalls in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can "out advertise" the competition-even if you can't outspend them. In addition to strategies for your creative and media campaigns, this book addresses the most critical item of all-how to effectively measure the success of your advertising.