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| Author | : |
| Publisher | : Ardent Media |
| Total Pages | : 12 |
| Release | : |
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| Author | : Neil Bolton |
| Publisher | : Routledge |
| Total Pages | : 380 |
| Release | : 2017-11-01 |
| Genre | : Psychology |
| ISBN | : 1351264222 |
In this concise and lucid survey, originally published in 1972, the author considers the major theoretical perspectives influential in the psychology of thinking at the time. They are looked at in relation to the problems which they are designed to answer and their success in accounting for the experimental evidence.
| Author | : David Brinberg |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 427 |
| Release | : 2012-12-06 |
| Genre | : Business & Economics |
| ISBN | : 1461386098 |
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
| Author | : Erdener Kaynak |
| Publisher | : Routledge |
| Total Pages | : 164 |
| Release | : 2018-10-24 |
| Genre | : Business & Economics |
| ISBN | : 1317957261 |
What makes consumers behave as they do? Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates that as communication and interactions between different parts of the world increase, marketing practitioners and educators will benefit by continuing to employ psychographic segmentation as a fundamental teaching and marketing tool. Examining consumer behavior with Cross-National Consumer Psychographics will bring you an improved understanding of the political and economic ties between communities and citizens, and will facilitate improved market understanding, segmentation, and communication. Cross-National Consumer Psychographics explores important marketing topics like: the role of psychographics and values in international marketing cross-cultural consumer information processing styles the relationship between independent and interdependent self-concepts and reasons for purchase the internationally recognized List of Values (LOV) and specific case studies including: the values of American and Japanese mothers (using the LOV) means-end analyses of fish consumption in Denmark and France effects of the change of sovereignty on consumer preferences in Hong Kong Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.
| Author | : Robert Samuels |
| Publisher | : Springer |
| Total Pages | : 82 |
| Release | : 2019-07-09 |
| Genre | : Psychology |
| ISBN | : 3030243826 |
This book places Freud’s theory of the reality principle in relation to both everyday experience and global issues of the 21st century and illustrates how it may be practically applied. Arguing against more critical recent accounts of Freud’s science, the author seeks to show how one might apply the scientific method to everyday life. It demonstrates how Freud contributes to a better understanding of reason and how this in turn can be used to unravel the role of unreason in both politics and personal relationships. Including critical examinations of topics such as Narcissism, Victimhood and Empathy, this engaging reappraisal of Freud’s relevance to contemporary life offers fresh insights for psychology, psychoanalysis and cultural theory; as well as practical guidance for a general reader.
| Author | : K. Pope |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 380 |
| Release | : 2013-11-11 |
| Genre | : Psychology |
| ISBN | : 1468424661 |
| Author | : Sandra W. Russ |
| Publisher | : Routledge |
| Total Pages | : 271 |
| Release | : 2015-11-17 |
| Genre | : Psychology |
| ISBN | : 1317714865 |
Previously neglected, more and more affect and creativity is recognized as an area that is important and exciting area to investigate. This book presents the very latest ideas and research by leaders in the field about the role of affect in the creative process. Affect, Creative Experience and Psychological Adjustment is an arena where new theories and concepts can be presented, research findings compared and discussed, methodological issues debated, and future research outlined. Key questions in affect and creativity focus on identifying specific affective processes that are most important in creativity, discovering the underlying mechanisms that account for the relationships between affect and creativity, exploring differential effects of various types of affect, such as positive and negative affect, on creativity and understanding how these things relate to psychological adjustment. As with any new line of research investigation, there is a fermenting of ideas, speculations, research findings, hunches, methodological issues and tests of theoretical models that evolves into a clear vision of heuristic theoretical models and identification of the most important research questions. This book contributes to that process in the area of affect and creativity.
| Author | : Jack Block |
| Publisher | : Psychology Press |
| Total Pages | : 240 |
| Release | : 2002-02-01 |
| Genre | : Psychology |
| ISBN | : 1135645833 |
At least since Hippocrates, human beings have been trying to describe and analyze the behavioral and cognitive consistencies now referred to as personality. And in recent decades, no less than in the preceding centuries, they have generated a bewildering variety of construals and constructs. In this landmark book, Jack Block, who has spent more than 50 years studying the many facets of personality, takes a long look at current debates and finds common ground on which to construct an integrative model. Perceiving more congruence among disparate formulations than has hitherto been appreciated, he elaborates his vision of personality as an adaptive system that enables the individual to maintain equilibrium in an environment that is both threatening and engaging. Taking in and organizing information and maintaining nondisruptive levels of anxiety while responding to outer and inner demands are the tasks of this system, which consists of a perceptual apparatus and a control apparatus operating in delicate balance. After presenting his model of personality, Block discusses its intellectual history and its connections to major current alternatives. He lays out some implications for practitioners confronted by dysfunction. Finally, he traces the developmental origins of personality. Provocative, innovative, and analytical, Personality as an Affect-Processing System: Toward an Integrative Theory points to new directions for all those who seek to understand human psychological functioning.
| Author | : Ulric Neisser |
| Publisher | : Psychology Press |
| Total Pages | : 380 |
| Release | : 2014-11-27 |
| Genre | : Psychology |
| ISBN | : 1317566173 |
First published in 1967, this seminal volume by Ulric Neisser was the first attempt at a comprehensive and accessible survey of Cognitive Psychology; as such, it provided the field with its first true textbook. Its chapters are organized so that they began with stimulus information that came 'inward' through the organs of sense, through its many transformations and reconstructions, and finally through to its eventual use in thought and memory. The volume inspired numerous students enter the field of cognitive psychology and some of the today's leading and most respected cognitive psychologists cite Neisser's book as the reason they embarked on their careers.
| Author | : J. Gackenbach |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 444 |
| Release | : 2012-12-06 |
| Genre | : Psychology |
| ISBN | : 1475704232 |
A conscious mind in a sleeping brain: the title of this book provides a vivid image of the phenomenon of lucid dreaming, in which dreamers are consciously aware that they are dreaming while they seem to be soundly asleep. Lucid dreamers could be said to be awake to their inner worlds while they are asleep to the external world. Of the many questions that this singular phenomenon may raise, two are foremost: What is consciousness? And what is sleep? Although we cannot pro vide complete answers to either question here, we can at least explain the sense in which we are using the two terms. We say lucid dreamers are conscious because their subjective reports and behavior indicate that they are explicitly aware of the fact that they are asleep and dreaming; in other words, they are reflectively conscious of themselves. We say lucid dreamers are asleep primarily because they are not in sensory contact with the external world, and also because research shows physiological signs of what is conventionally considered REM sleep. The evidence presented in this book-preliminary as it is-still ought to make it clear that lucid dreaming is an experiential and physiological reality. Whether we should consider it a paradoxical form of sleep or a paradoxical form of waking or something else entirely, it seems too early to tell.
