Improving Marketing Strategies For Private Label Products PDF Download
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| Author | : Arslan, Yusuf |
| Publisher | : IGI Global |
| Total Pages | : 383 |
| Release | : 2019-09-20 |
| Genre | : Business & Economics |
| ISBN | : 1799802590 |
Download Improving Marketing Strategies for Private Label Products Book in PDF, ePub and Kindle
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
| Author | : Gómez-Suárez, Mónica |
| Publisher | : IGI Global |
| Total Pages | : 625 |
| Release | : 2016-06-20 |
| Genre | : Business & Economics |
| ISBN | : 1522502211 |
Download Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy Book in PDF, ePub and Kindle
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
| Author | : Nirmalya Kumar |
| Publisher | : Harvard Business Press |
| Total Pages | : 292 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781422101674 |
Download Private Label Strategy Book in PDF, ePub and Kindle
The growth in private labels has huge implications for managers on both sides.
| Author | : Francisco J. Martinez-Lopez |
| Publisher | : Springer Nature |
| Total Pages | : 178 |
| Release | : 2020-05-13 |
| Genre | : Business & Economics |
| ISBN | : 3030477649 |
Download Advances in National Brand and Private Label Marketing Book in PDF, ePub and Kindle
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
| Author | : Medina-Quintero, Jose Melchor |
| Publisher | : IGI Global |
| Total Pages | : 404 |
| Release | : 2023-05-08 |
| Genre | : Business & Economics |
| ISBN | : 1668465930 |
Download Global Perspectives on the Strategic Role of Marketing Information Systems Book in PDF, ePub and Kindle
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
| Author | : Harvey, Janell NaKia |
| Publisher | : IGI Global |
| Total Pages | : 152 |
| Release | : 2019-10-25 |
| Genre | : Business & Economics |
| ISBN | : 1799809595 |
Download Localizing Global Marketing Strategies: Emerging Research and Opportunities Book in PDF, ePub and Kindle
Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.
| Author | : Philip B. Fitzell |
| Publisher | : |
| Total Pages | : 408 |
| Release | : 1982 |
| Genre | : Business & Economics |
| ISBN | : |
Download Private Labels Book in PDF, ePub and Kindle
Abstract: Private labeling of products is not new. Manylarge merchandisers such as Sears and A&P, have marketedproducts under their own labels since the 19th century. Inthe past decade, there has been tremendous growth of privatelabels in both the food and drug chains. Private labels arecontinually changing to meet customer demands. They giveconsumers a price break plus value for their money.Generics, an extension of private labels, have created shockwaves throughout the marketplace. A private label magazine,Private Label, and Private Label Manufacturers Associationhave elevated the private label to first-class citizenshipin the marketplace. Developing a "philosophy," organizing aprivate label program, setting up a quality control program,packaging, pricing, and merchandising strategies, and thelegal aspects of the private label are discussed. A listingof private labels by distributor; tabular data gathered instudies done by Selling-Area-Marketing, Inc., (SAMI), fromthe 1st Gallup study on Private Labels 1981, and the brandpreferences of foodservice operators are appended. (emc).
| Author | : Dinçer, Hasan |
| Publisher | : IGI Global |
| Total Pages | : 646 |
| Release | : 2019-12-27 |
| Genre | : Business & Economics |
| ISBN | : 1799825604 |
Download Handbook of Research on Decision-Making Techniques in Financial Marketing Book in PDF, ePub and Kindle
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
| Author | : Semerádová, Tereza |
| Publisher | : IGI Global |
| Total Pages | : 262 |
| Release | : 2019-11-22 |
| Genre | : Business & Economics |
| ISBN | : 1799816206 |
Download Impacts of Online Advertising on Business Performance Book in PDF, ePub and Kindle
Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.
| Author | : Mónica Gómez-Suárez |
| Publisher | : Business Science Reference |
| Total Pages | : 0 |
| Release | : 2016 |
| Genre | : Advertising |
| ISBN | : 9781522502203 |
Download Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy Book in PDF, ePub and Kindle
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. This volume emphasizes the advertising and promotional approaches being utilized, as well as consumer behaviour and satisfaction in response to marketing strategies.
