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Program Management for Improved Business Results

Program Management for Improved Business Results
Author: Russ J. Martinelli
Publisher: John Wiley & Sons
Total Pages: 416
Release: 2014-07-21
Genre: Technology & Engineering
ISBN: 111862792X

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Superior program management begins with superior information and strategy Program Management for Improved Business Results, Second Edition is a practical guide to real-world program management, written to align with the rigorous PMI® PgMP® certification standards. The book explains the benchmarks and best practices that help shape a superior program manager, and provides case studies that illustrate the real-world application of management concepts. Written by a team composed of both industry professionals and academics, the book strikes a balance between theory and practice that facilitates understanding and better prepares candidates for the PgMP. Managers at all levels will learn the insights and techniques that are shaping modern management expectations. The Project Management Institute and the Product Development and Management Association both agree that program management is a critical element in the successful integration of business strategy and project management. The certification process is difficult, and few complete it – but demand for competent professionals is high. Program Management for Improved Business Results addresses this disconnect, preparing readers to fill the gaps and help businesses achieve the level of program management integration required by professional organizations. Topics include: Aligning programs with business strategy Program planning, execution, and processes Management metrics and strategic and operational tools Roles, responsibilities, and core competencies The book focuses on both the macro and the micro levels, explaining the successful integration of business strategy with project portfolios as well as the managing of a single program. Case studies present both issue-oriented and comprehensive perspectives, and guidance includes real, actionable steps. For professionals seeking improved program outcomes, Program Management for Improved Business Results is a roadmap to exceptional management skills. (PMI and PgMP are registered marks of the Project Management Institute, Inc.)


Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
Author: Santos, José Duarte
Publisher: IGI Global
Total Pages: 355
Release: 2021-06-25
Genre: Business & Economics
ISBN: 1799872645

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The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.


Sales Management for Improved Organizational Competitiveness and Performance

Sales Management for Improved Organizational Competitiveness and Performance
Author: José Duarte Santos
Publisher: Business Science Reference
Total Pages: 300
Release: 2022
Genre: Competition
ISBN: 9781668434307

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"This book will present knowledge and skills to allow readers with the ability to understand and apply different concepts, techniques and tools in the sales area, highlighting the influences of management, marketing and technology on sales and presenting trends in the digital transformation that is taking place in organizations"--


Nuclear weapons improved management needed to implement stockpile stewardship program effectively : report to the chairman, Subcommittee on Energy and Water Development, Committee on Appropriations, House of Representatives

Nuclear weapons improved management needed to implement stockpile stewardship program effectively : report to the chairman, Subcommittee on Energy and Water Development, Committee on Appropriations, House of Representatives
Author:
Publisher: DIANE Publishing
Total Pages: 116
Release:
Genre:
ISBN: 1428972404

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