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Reality Check

Reality Check
Author: Jeremy Dalton
Publisher: Kogan Page Publishers
Total Pages: 249
Release: 2021-01-03
Genre: Business & Economics
ISBN: 1789666341
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Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.

Augmented Reality and Virtual Reality: Immersive Technologies Explained

Augmented Reality and Virtual Reality: Immersive Technologies Explained
Author: Michael Roberts
Publisher: Richards Education
Total Pages: 133
Release:
Genre: Computers
ISBN:
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Step into the world of immersive technology with Augmented Reality and Virtual Reality: Immersive Technologies Explained. This comprehensive guide takes you through the fascinating journey of AR and VR, from fundamental concepts and historical evolution to cutting-edge applications and future trends. Each chapter dives deep into the hardware, software, design principles, and industry applications of these transformative technologies. Whether you're a tech enthusiast, developer, educator, or business professional, this book provides valuable insights and practical advice to harness the power of AR and VR. Discover how these technologies are revolutionizing various industries, explore ethical and social implications, and get ready for the future of digital interaction.

Metaverse and Immersive Technologies

Metaverse and Immersive Technologies
Author: Chandrashekhar A
Publisher: John Wiley & Sons
Total Pages: 395
Release: 2023-09-29
Genre: Computers
ISBN: 1394177151
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METAVERSE AND IMMERSIVE TECHNOLOGIES The book covers the multidimensional perspectives of the metaverse through the prism of virtual reality, augmented reality, blockchain, artificial intelligence, and IoT, ranging from rudimentary to advanced applications. This book provides a thorough explanation of how the technology behind metaverse and other virtual reality technologies are changing the world. The primary objective is to present the revolutionary innovation of the 21st century—the metaverse—and exhibit its wide range of applications in different domains. Although blockchain and VR/AR were the first popularly known applications of the metaverse, several other applications also exist. While some still believe the metaverse is overhyped, in reality, it is transforming almost every industry—healthcare, 3D, 4D, industry, game industry, business management, artificial intelligence, and IoT, just to name a few. This technological breakthrough not only paved the way for virtual reality but also provided useful solutions for other areas of technology. The unique nature of the technology, which is a single, shared, immersive, persistent, 3D virtual space where humans experience life in ways not possible in the physical world, makes it suitable for all real-world applications; it has great potential to transform business, and companies are already in the race for different product offerings. Audience AI and computer science researchers, engineers and graduate students, IT personnel in business as well as entrepreneurs and policymakers.

Immersive Technology in Smart Cities

Immersive Technology in Smart Cities
Author: Sagaya Aurelia
Publisher: Springer Nature
Total Pages: 266
Release: 2021-07-07
Genre: Technology & Engineering
ISBN: 3030666077
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This book presents recent trends and enhancements in the convergence of immersive technology and smart cities. The authors discuss various domains such as medical education, construction, brain interface, interactive storytelling, edification, and journalism in relation to combining smart cities, IoT and immersive technologies. The book sets up a medium to promulgate insights and in depth understanding among experts in immersive technologies, IoT, HCI and associated establishments. The book also includes case studies, survey, models, algorithms, frameworks and implementations in storytelling, smart museum, medical education, journalism and more. Various practitioners, academicians and researchers in the domain contribute to the book.

Platform Based Design and Immersive Technologies for Manufacturing and Assembly in Offsite Construction

Platform Based Design and Immersive Technologies for Manufacturing and Assembly in Offsite Construction
Author: Lilia Potseluyko
Publisher: Springer Nature
Total Pages: 143
Release: 2023-06-27
Genre: Technology & Engineering
ISBN: 3031329937
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This book explores the applications of virtual reality technologies in building design and offsite construction. Its focus is on how small and medium-sized architectural and construction practices with limited budgets and time can implement innovation through visualisation creation. Virtual reality technologies, known as empathy machines, offer a productive interaction process for clients and professionals. Gaming and simulation have already proven their efficacy in solving problems in science and business. However, the next challenge is designing data-rich virtual environments that can enhance clients' spatial understanding, simplify architect-client communications, provide customisation options, consolidate quantification, and export data directly to manufacturers' software, minimizing fragmentation across the entire building information management (BIM) lifecycle. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology.

Cognitive and Affective Perspectives on Immersive Technology in Education

Cognitive and Affective Perspectives on Immersive Technology in Education
Author: Zheng, Robert Z.
Publisher: IGI Global
Total Pages: 337
Release: 2020-05-22
Genre: Education
ISBN: 179983252X
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Immersive technology as an umbrella concept consists of multiple emerging technologies including augmented reality (AR), virtual reality (VR), gaming, simulation, and 3D printing. Research has shown immersive technology provides unique learning opportunities for experiential learning, multiple perspectives, and knowledge transfer. Due to its role in influencing learners’ cognitive and affective processes, it is shown to have great potential in changing the educational landscape in the decades to come. However, there is a lack of general cognitive and affective theoretical framework to guide the diverse aspects of immersive technology research. In fact, lacking the cognitive and affective theoretical framework has begun to hamper the design and application of immersive technology in schools and related professional training. Cognitive and Affective Perspectives on Immersive Technology in Education is an essential research book that explores methods and implications for the design and implementation of upcoming immersive technologies in pedagogical and professional development settings. The book includes case studies that highlight the cognitive and affective processes in immersive technology as well as the successful applications of immersive technology in education. Featuring a wide range of topics such as curriculum design, K-12 education, and mobile learning, this book is ideal for academicians, educators, policymakers, curriculum developers, instructional designers, administrators, researchers, and students.

Immersive Technologies to Accelerate Innovation

Immersive Technologies to Accelerate Innovation
Author: Sylvain Fleury
Publisher: John Wiley & Sons
Total Pages: 194
Release: 2022-01-26
Genre: Business & Economics
ISBN: 1786307707
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The digital transformation of companies is both a competitive challenge and a complex step for large groups and industries, and at the same time a tremendous opportunity. This transformation is entering a new dimension with the development of immersive technologies such as virtual reality, mixed reality and augmented reality, which are revolutionizing the way we generate content as well as visualize and interact with models and data. The challenges of innovation and digital transformation within companies are now converging. Research shows the potential that immersive technologies have to accelerate the first steps of the innovation process. The objective of this book is to provide a clear vision of the state of research on immersive technologies for design and to deliver practical recommendations for companies wishing to improve their innovation process.

Immersive Technology and Experiences

Immersive Technology and Experiences
Author: Githa S. Heggde
Publisher: Springer Nature
Total Pages: 296
Release: 2023-12-30
Genre: Business & Economics
ISBN: 9819988349
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This book provides a comprehensive overview of the role of immersive technology with multiple sectoral perspectives, such as entertainment, education, health care, and more. It covers a detailed analysis of the latest trends and developments in the field. It encompasses practical insights on using immersive technology effectively through industry expert chapters, case studies, and real-world examples that demonstrate how immersive technology is being used in different industries. Chapters in this book are from academicians and industry professionals to create a fine balance of knowledge and practice perspective of today’s immersive technology. It is written in accessible language that is easy for non-experts to understand. It focuses on the future of immersive technology, exploring its potential impact on society and the economy. It provides insights into the challenges and opportunities that lie ahead and offers predictions on how immersive technology will continue to evolve in the years to come. It is a valuable resource for anyone learning more about immersive technology.

Virtual and Augmented Reality in Education, Art, and Museums

Virtual and Augmented Reality in Education, Art, and Museums
Author: Guazzaroni, Giuliana
Publisher: IGI Global
Total Pages: 385
Release: 2019-11-22
Genre: Computers
ISBN: 1799817989
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Due to the growing prevalence of artificial intelligence technologies, schools, museums, and art galleries will need to change traditional ways of working and conventional thought processes to fully embrace their potential. Integrating virtual and augmented reality technologies and wearable devices into these fields can promote higher engagement in an increasingly digital world. Virtual and Augmented Reality in Education, Art, and Museums is an essential research book that explores the strategic role and use of virtual and augmented reality in shaping visitor experiences at art galleries and museums and their ability to enhance education. Highlighting a range of topics such as online learning, digital heritage, and gaming, this book is ideal for museum directors, tour developers, educational software designers, 3D artists, designers, curators, preservationists, conservationists, education coordinators, academicians, researchers, and students.

Immersive Video Technologies

Immersive Video Technologies
Author: Giuseppe Valenzise
Publisher: Academic Press
Total Pages: 686
Release: 2022-09-29
Genre: Computers
ISBN: 0323986234
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Get a broad overview of the different modalities of immersive video technologies—from omnidirectional video to light fields and volumetric video—from a multimedia processing perspective. From capture to representation, coding, and display, video technologies have been evolving significantly and in many different directions over the last few decades, with the ultimate goal of providing a truly immersive experience to users. After setting up a common background for these technologies, based on the plenoptic function theoretical concept, Immersive Video Technologies offers a comprehensive overview of the leading technologies enabling visual immersion, including omnidirectional (360 degrees) video, light fields, and volumetric video. Following the critical components of the typical content production and delivery pipeline, the book presents acquisition, representation, coding, rendering, and quality assessment approaches for each immersive video modality. The text also reviews current standardization efforts and explores new research directions. With this book the reader will a) gain a broad understanding of immersive video technologies that use three different modalities: omnidirectional video, light fields, and volumetric video; b) learn about the most recent scientific results in the field, including the recent learning-based methodologies; and c) understand the challenges and perspectives for immersive video technologies. Describes the whole content processing chain for the main immersive video modalities (omnidirectional video, light fields, and volumetric video) Offers a common theoretical background for immersive video technologies based on the concept of plenoptic function Presents some exemplary applications of immersive video technologies