IEG Directory of Sponsorship Marketing
Author | : |
Publisher | : |
Total Pages | : 564 |
Release | : 1994 |
Genre | : Corporate sponsorship |
ISBN | : |
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Author | : |
Publisher | : |
Total Pages | : 564 |
Release | : 1994 |
Genre | : Corporate sponsorship |
ISBN | : |
Author | : International Events Group |
Publisher | : |
Total Pages | : 624 |
Release | : 1992 |
Genre | : Corporate sponsorship |
ISBN | : 9780944807040 |
Author | : |
Publisher | : |
Total Pages | : |
Release | : |
Genre | : Corporate sponsorship |
ISBN | : 9780944807033 |
Author | : |
Publisher | : |
Total Pages | : 436 |
Release | : 2005 |
Genre | : Corporate sponsorship |
ISBN | : |
Author | : |
Publisher | : Ieg, Incorporated |
Total Pages | : 56 |
Release | : 1999 |
Genre | : Corporate sponsorship |
ISBN | : |
Author | : Lesa Ukman |
Publisher | : Ieg, Incorporated |
Total Pages | : 154 |
Release | : 2008-01-01 |
Genre | : Special events |
ISBN | : 9780944807668 |
Author | : |
Publisher | : |
Total Pages | : 141 |
Release | : 2017 |
Genre | : Special events |
ISBN | : 9780944807743 |
Author | : Lesa Ukman |
Publisher | : International Events Group |
Total Pages | : 44 |
Release | : 1995-03-01 |
Genre | : Business & Economics |
ISBN | : 9780944807132 |
Author | : Lesa Ukman |
Publisher | : |
Total Pages | : 154 |
Release | : 2003 |
Genre | : Corporate sponsorship |
ISBN | : 9780944807477 |
Author | : John Philip Jones |
Publisher | : SAGE |
Total Pages | : 564 |
Release | : 1999-02-10 |
Genre | : Business & Economics |
ISBN | : 9780761912392 |
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.