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From an Idea to Nike

From an Idea to Nike
Author: Lowey Bundy Sichol
Publisher: HMH Books For Young Readers
Total Pages: 131
Release: 2019-02
Genre: BUSINESS & ECONOMICS
ISBN: 1328453626

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From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!


The Idea Writers

The Idea Writers
Author: T. Iezzi
Publisher: Springer
Total Pages: 213
Release: 2016-09-27
Genre: Business & Economics
ISBN: 1137510447

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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.


Writing Deep Scenes

Writing Deep Scenes
Author: Martha Alderson
Publisher: Penguin
Total Pages: 256
Release: 2015-09-04
Genre: Language Arts & Disciplines
ISBN: 1599638878

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Take a Deep Dive into Plot and Scene and Improve Your Writing Whether you're planning your first novel or have already written a first draft, you need to master the concepts of plot and scene to truly realize your story's potential. Writing Deep Scenes teaches you how to write strong, layered, and engaging scenes--the secret to memorable, page-turning plots. It's filled with practical tools for building layers and nuance into your scenes, employing the right scene types at the right junctures, and developing a profound understanding of how plot and scene intertwine. Inside you'll learn: • How scenes are comprised of three key layers: action, emotion, and theme. • How to recognize each layer and weave them seamlessly into a scene. • How to develop an intricate relationship between the action and emotion in every scene. • How thematic imagery embedded in scenes increases a story's tension and contributes to the story's meaning. Using contemporary examples from a variety of genres, Writing Deep Scenes provides an effective method for plotting at the scene level. Use these techniques and enrich your fiction and memoirs with page-turning suspense and pathos, and explore new depths in every story you write.


Integrated Marketing Communication

Integrated Marketing Communication
Author: Robyn Blakeman
Publisher: Rowman & Littlefield
Total Pages: 369
Release: 2018-02-01
Genre: Business & Economics
ISBN: 1538101068

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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.


Marketing Idea

Marketing Idea
Author: Damrong Pinkoon
Publisher: Damrong Pinkoon
Total Pages: 192
Release:
Genre: Business & Economics
ISBN:

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Marketing Idea is a book with lots of marketing ideas. Because marketing strategies can be different, it all depends on the products and the timing. This book will give you the full walk through on every marketing circumstance that might occur.


The Adweek Copywriting Handbook

The Adweek Copywriting Handbook
Author: Joseph Sugarman
Publisher: John Wiley & Sons
Total Pages: 374
Release: 2012-06-19
Genre: Business & Economics
ISBN: 111842879X

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.


Understanding Startups From Idea to Market

Understanding Startups From Idea to Market
Author: Yenchun Jim Wu
Publisher: Frontiers Media SA
Total Pages: 752
Release: 2022-04-08
Genre: Science
ISBN: 2889749096

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Snapshot Business Planning

Snapshot Business Planning
Author: Linda McLean
Publisher:
Total Pages:
Release: 2017-07
Genre:
ISBN: 9780983052913

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Any business without a well-thought-out plan is like a ship without a rudder - you'll get somewhere, certainly, but not likely where you want to. With helpful worksheets throughout, and a summary of "next steps" this book is all you'll need to craft a practical, workable plan for your business, and put into action immediately!


No B.S. Direct Marketing

No B.S. Direct Marketing
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
Total Pages: 196
Release: 2013-04-01
Genre: Business & Economics
ISBN: 1613082320

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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.


Biotechnology from Idea to Market

Biotechnology from Idea to Market
Author: Fred Mermelstein
Publisher:
Total Pages: 1026
Release: 2019-08
Genre: Biotechnology
ISBN: 9781942911371

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