Humanistic Marketing PDF Download
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Author | : R. Varey |
Publisher | : Springer |
Total Pages | : 471 |
Release | : 2013-11-19 |
Genre | : Business & Economics |
ISBN | : 1137353295 |
Download Humanistic Marketing Book in PDF, ePub and Kindle
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Author | : R. Varey |
Publisher | : Springer |
Total Pages | : 284 |
Release | : 2013-11-19 |
Genre | : Business & Economics |
ISBN | : 1137353295 |
Download Humanistic Marketing Book in PDF, ePub and Kindle
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Author | : Heiko Spitzeck |
Publisher | : Cambridge University Press |
Total Pages | : 473 |
Release | : 2009-02-26 |
Genre | : Business & Economics |
ISBN | : 0521898935 |
Download Humanism in Business Book in PDF, ePub and Kindle
There are many books about business and society, yet very few of them question the primacy of GDP growth, profit maximization and individual utility maximization. This groundbreaking book questions these assumptions and investigates the possibility of creating a human-centered, value-oriented society based on humanistic principles.
Author | : Ulrich Steinvorth |
Publisher | : Springer |
Total Pages | : 330 |
Release | : 2014-12-22 |
Genre | : Political Science |
ISBN | : 1137468203 |
Download From Capitalistic to Humanistic Business Book in PDF, ePub and Kindle
Transforming Capitalism addresses the challenges to shareholder capitalism. It explores: fair play in the market place;challenges on systemic, organizational and individual levels; the need to refocus our economic system around community and cooperation; the current challenges and transform capitalism.
Author | : Jennifer Hancock |
Publisher | : Business Expert Press |
Total Pages | : 217 |
Release | : 2019-05-29 |
Genre | : Business & Economics |
ISBN | : 1949991431 |
Download Applied Humanism Book in PDF, ePub and Kindle
This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when you do so. You can’t understand humanistic business management unless you understand what humanism is. This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when you do so. Humanism helps us prioritize human value as important. It supports positive interpersonal relationships and collaborative and respectful decision-making. Since all businesses are in the business of solving problems, good problem solving is essential to good business. Humanism has already transformed many other disciplines including psychology, medicine, nursing, and more. Additionally, humanism is foundational to the practice of human resources, without which businesses cannot operate. It is important for business managers to understand the philosophy fully so they can understand how to not only manage people more effectively, but how to operate their businesses in a way that helps the communities in which they operate. This book will provide the primer they need to create more effective and ethical businesses.
Author | : N. Lupton |
Publisher | : Springer |
Total Pages | : 270 |
Release | : 2014-10-28 |
Genre | : Business & Economics |
ISBN | : 113747162X |
Download Humanistic Perspectives on International Business and Management Book in PDF, ePub and Kindle
In Humanistic Perspectives on International Business and Management, the authors provide space to global perspectives on how we can rethink and reposition international business and management practice to be a part of the solution to our global problems. These contributions provide impetus for further research, practice and pedagogy development.
Author | : E. von Kimakowitz |
Publisher | : Springer |
Total Pages | : 523 |
Release | : 2010-12-20 |
Genre | : Business & Economics |
ISBN | : 0230306586 |
Download Humanistic Management in Practice Book in PDF, ePub and Kindle
An investigation into the principles of humanistic management which examines their threoretical merits. In order to demonstrate that humanistic ideas also work in practice and can lead to actionable management guidelines it presents case studies of how businesses succeed in generating social value whilst being profitable.
Author | : Michael Pirson |
Publisher | : Cambridge University Press |
Total Pages | : 311 |
Release | : 2017-09-14 |
Genre | : Business & Economics |
ISBN | : 1107160723 |
Download Humanistic Management Book in PDF, ePub and Kindle
This book presents a humanistic science-based framework for management, promoting an ethical and responsible approach to addressing current global societal problems.
Author | : M. Ingwer |
Publisher | : Springer |
Total Pages | : 235 |
Release | : 2017-07-01 |
Genre | : Business & Economics |
ISBN | : 1137512008 |
Download Empathetic Marketing Book in PDF, ePub and Kindle
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Author | : Saurav Kumar |
Publisher | : Blue Hill Publications |
Total Pages | : 285 |
Release | : 2021-10-20 |
Genre | : Business & Economics |
ISBN | : 9390788668 |
Download The Good MBA Book in PDF, ePub and Kindle
Author of "Simplified Business Organization and Applied ethics”, “Principles of International Human Resource &Marketing Management”, “Managing innovation and change in organizations, “Red Ocean Strategy”. Saurav Kumar is a Senior Faculty in the Department of Corporate Secretaryship at K B Womens College Hazaribag, Jharkhand. He is an MPhil. in Management , a Certified Advanced Business Analyst From IIT, Bombay & also posses Certification in IFRS from ICAI. After working professionally at national and international levels for more than 10 years he decided to train and teach people from what he has learned from the real world. This book is a sheer content of his experience.