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How Virtual Reality Is Changing Real Estate Marketing 2nd Edition

How Virtual Reality Is Changing Real Estate Marketing 2nd Edition
Author: Terry Taylor
Publisher:
Total Pages: 78
Release: 2019-08-19
Genre:
ISBN: 9781687252760
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Why is everyone saying Virtual Reality is disrupting marketing? Over 92% of all properties for sale or rental are being researched online before an agent is contacted. Prospects have been wading through thousands of identical online images and reading through spec sheets ad nauseam, and opportunities are being lost by those sticking with old methods. Savvy property marketers recognize that Virtual Reality is quickly becoming one of the most powerful methods of promotion and client attraction. This book is a primer on how the technology is disrupting property sales, rentals, hospitality and venue marketing in multiple niches. If you are looking to learn about the uses of VR and how you can use them to standout in property marketing, this book is perfect for you.

How Virtual Reality Is Changing the Real Estate Market

How Virtual Reality Is Changing the Real Estate Market
Author: Terry Taylor
Publisher:
Total Pages: 33
Release: 2017-07-09
Genre:
ISBN: 9781521794814
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With over 80% of all domestic buyers researching homes online, clients are wading through thousands of identical online images and reading through spec sheets ad nauseam, realtors recognize that Virtual Reality is quickly becoming one of the most powerful methods of promotion and client attraction.

The Effect of Virtual Reality on the Marketing of Residential Property

The Effect of Virtual Reality on the Marketing of Residential Property
Author: Chuyi Xiong
Publisher:
Total Pages: 0
Release: 2022
Genre:
ISBN:
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Property technology has ushered in new possibilities for the real estate industry, including the use of virtual reality (VR) technologies by real estate agents when marketing properties. Previous studies have identified factors in determining purchase intents within a virtual setting, but little is known about how such technologies affect homebuyers' purchase decisions. In this study, a family-home purchase decision-making model is used to conceptualise how VR can affect buyers' involvement in the property purchasing process. Using transaction data from Wuhan City, China, the study found that a 1% increase in the number of followers visiting an online property portal resulted in a 21% increase in physical home visits. The study also indicates that VR tours shorten the marketing time of property by 6.4% and narrow the bid-ask spread by 2%, ceteris paribus. These findings suggest that emerging property technologies such as VR can enhance the purchase decision-making process and reshape the role of the real estate agent.

Experience on Demand: What Virtual Reality Is, How It Works, and What It Can Do

Experience on Demand: What Virtual Reality Is, How It Works, and What It Can Do
Author: Jeremy Bailenson
Publisher: W. W. Norton & Company
Total Pages: 217
Release: 2018-01-30
Genre: Computers
ISBN: 0393253708
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“If you want to understand the most immersive new communications medium to come along since cinema… I’d suggest starting with Mr. Bailenson’s [book].” —Wall Street Journal Virtual reality is able to effectively blur the line between reality and illusion, granting us access to any experience imaginable. These experiences, ones that the brain is convinced are real, will soon be available everywhere. In Experience on Demand, Jeremy Bailenson draws upon two decades spent researching the psychological effects of VR to help readers understand its upsides and possible downsides. He offers expert guidelines for interacting with VR, and describes the profound ways this technology can be put to use to hone our performance, help us recover from trauma, improve our learning, and even enhance our empathic and imaginative capacities so that we treat others and ourselves better.

Scott on Multimedia Law, 4th Edition

Scott on Multimedia Law, 4th Edition
Author: Scott
Publisher: Wolters Kluwer
Total Pages: 2252
Release: 2019-01-01
Genre: Multimedia systems
ISBN: 1543806767
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Understanding Virtual Reality

Understanding Virtual Reality
Author: William R. Sherman
Publisher: Morgan Kaufmann
Total Pages: 938
Release: 2018-11-08
Genre: Computers
ISBN: 012801038X
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Understanding Virtual Reality: Interface, Application, and Design, Second Edition, arrives at a time when the technologies behind virtual reality have advanced dramatically in their development and deployment, providing meaningful and productive virtual reality applications. The aim of this book is to help users take advantage of ways they can identify and prepare for the applications of VR in their field, whatever it may be. The included information counters both exaggerated claims for VR, citing dozens of real-world examples. By approaching VR as a communications medium, the authors have created a resource that will remain relevant even as the underlying technologies evolve. You get a history of VR, along with a good look at systems currently in use. However, the focus remains squarely on the application of VR and the many issues that arise in application design and implementation, including hardware requirements, system integration, interaction techniques and usability. Features substantive, illuminating coverage designed for technical or business readers and the classroom Examines VR's constituent technologies, drawn from visualization, representation, graphics, human-computer interaction and other fields Provides (via a companion website) additional case studies, tutorials, instructional materials and a link to an open-source VR programming system Includes updated perception material and new sections on game engines, optical tracking, VR visual interface software and a new glossary with pictures

Virtual Reality Real Estate

Virtual Reality Real Estate
Author: Pauline Clark
Publisher: Independently Published
Total Pages: 0
Release: 2023-08-21
Genre:
ISBN:
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Join us for an adventurous journey into a realm that marries the physical and digital worlds in our groundbreaking Special Report, Virtual Reality Real Estate: Exploring and Investing in the Digital World. Boasting a curious mix of tech sophistication and property essentials, this comprehensive guide demystifies the complex world of Virtual Reality Real Estate. Whether you are an enthusiast intrigued by the marvels of virtual landscapes or an investor scouting for the next big thing in realty, this report holds value for everyone. Understand the concept of virtual property and the emerging field of virtual real estate investment. Explore the benefits and challenges associated with investing in digital properties. Gain insights from industry-leading experts and successful investors in the field of virtual reality real estate. Embrace the future of real estate by learning about the current trends and forecasts. Authored by Pauline Clark, a seasoned expert with decades of experience in technology and real estate, this report simplifies the jargon, provides actionable advice, and presents everything you need to venture successfully into this brand-new frontier of virtual property. So, are you ready to step into the world of Virtual Reality Real Estate and explore the exciting opportunities it holds for the modern investor? Your guide awaits.

PropTech and Real Estate Innovations

PropTech and Real Estate Innovations
Author: Olayiwola Oladiran
Publisher: Taylor & Francis
Total Pages: 419
Release: 2024-08-22
Genre: Business & Economics
ISBN: 1040028977
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This textbook serves as a guide to real estate students and educators on the various property innovations and digital technologies that continue to shape the property industry. The advancement of PropTech in the last few decades has led to significant changes in real estate systems, operations, and practice, and this new textbook provides insight on the past, present, and future of PropTech innovations that have spread across the value chain of real estate through planning, development, management, finance, investment, operations, and transactions. The textbook approaches this subject from the real estate components, asset classes, and submarkets and links them to the associated innovations and digital technologies. It concludes by reviewing the role of education, innovation, skill development, and professionalism as major elements of the future of real estate operations and practice. This book’s unique contributions are in putting the “property” element at the forefront and then illustrating how technology can enhance the various areas of real estate; the focus on how the different innovations and technologies can enhance the economic, environmental, social, and physical efficiency of real estate; and its coverage of some non‐technological innovations like flexible working and more practical areas of real estate innovation such as skills, employability, creativity, and education. It contains 21 case studies and 29 case summaries, which can serve as practice exercises for students. This book will be useful to students in helping them build a knowledge base and understanding of innovation and digital technologies in the industry. Real estate educators can use the textbook as a guide to incorporate real estate innovation and digital technologies into their current teaching and also to develop their real estate curricula through PropTech‐related modules and courses where necessary. It will also be valuable to real estate researchers in search of the theoretical and conceptual linkages, as well as industry practitioners who seek insight into the current and future potential of digital technologies and their applications to real estate operations and practice.

The Virtual World and Marketing

The Virtual World and Marketing
Author: Enes Emre Başar
Publisher: Cambridge Scholars Publishing
Total Pages: 251
Release: 2018-07-27
Genre: Business & Economics
ISBN: 1527515516
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This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.