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How to Write a Press Release, Second Edition

How to Write a Press Release, Second Edition
Author: Brian Cook
Publisher: Createspace Independent Pub
Total Pages: 44
Release: 2011-08-01
Genre: Business & Economics
ISBN: 9781466277007

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A well-written press release can help your business achieve several objectives: - it can generate internet publicity - it can define your message and defend your brand - it can get links with high-ranking websites - it can make your content indexable by major search engines - it can make your message available to news outlets and thousands of RSS recipients Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.) Updating the 2010 edition, this guide features detailed information on how to write a press release; ten sample templates that you can use to get started quickly; and a current listing of the most popular free press release services.


How to Write a Press Release

How to Write a Press Release
Author: Peter Bartram
Publisher: How to Books Limited
Total Pages: 144
Release: 1995
Genre: Language Arts & Disciplines
ISBN: 9781857031638

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How to Write Perfect Press Releases

How to Write Perfect Press Releases
Author: Steven Lewis
Publisher: Taleist
Total Pages: 104
Release: 2012
Genre: Business & Economics
ISBN: 9780980855968

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Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.


A Guide to Preparing Cost-effective Press Releases

A Guide to Preparing Cost-effective Press Releases
Author: Robert H. Loeffler
Publisher: Psychology Press
Total Pages: 138
Release: 1993
Genre: Business & Economics
ISBN: 9781560241416

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In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets.


Press Release Power

Press Release Power
Author: Paul Clifford
Publisher:
Total Pages: 56
Release: 2011-06-02
Genre: Internet in public relations
ISBN: 9781463517274

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Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking - maybe because the costs are too prohibitive or because they don't have 'worthy' news? Press Release Power - How To Write A Press Release For Online Distribution has been written with the smaller business in mind and focused around writing a release that not only gets media attention, but also helps your business get ranked in the search engines. Its written in a short (56 pages) and factual handbook size instead of a lengthy tome, so readers can gain a quick and deep understanding of what really works with online press releases. About the Author: Paul Clifford works for Ravepress.com, is an internet marketing expert, coach and author. Working in the Internet industry since 1995, much of his expertise has been gained in getting companies to the top of the search engines and Press Release Power is his latest book for small businesses.


How to Write a Press Release

How to Write a Press Release
Author: Brian Cook
Publisher: Createspace Independent Pub
Total Pages: 56
Release: 2010
Genre: Business & Economics
ISBN: 9781450510837

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A well-written press release can help your business achieve several objectives: - it can generate internet publicity - it can define your message and defend your brand - it can get links with high-ranking websites - it can make your content indexable by major search engines - it can make your message available to news outlets and thousands of RSS recipients Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.) Discover dozens of easy-to-follow pointers geared at helping you craft a professional press release that will be eagerly accepted by most media outlets. From Brian Cook, author of "How to Write a Press Release, Second Edition," this popular guide can help you grow your small business and have fun doing it.


Writing a Press Release

Writing a Press Release
Author: Peter Bartram
Publisher: How to Books
Total Pages: 0
Release: 1999
Genre: Business report writing
ISBN: 9781857034851

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Every day, newspapers and magazines are deluged with thousands of press releases. Which stories make an editor sit up and take notice? Why do some press releases never get used? This book takes the reader through every stage of the process, from conceiving the story idea, researching information and writing the release, to distributing by the most effective means. Case studies and examples are included.


Beginner's Guide to Writing Powerful Press Releases

Beginner's Guide to Writing Powerful Press Releases
Author: Mickie Kennedy
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2014-10-12
Genre: Economics
ISBN: 9781502812360

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Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.


The Public Relations Writer's Handbook

The Public Relations Writer's Handbook
Author: Merry Aronson
Publisher: John Wiley & Sons
Total Pages: 370
Release: 2007-03-30
Genre: Business & Economics
ISBN: 0787986313

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The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.


The 10-paragraph Press Release

The 10-paragraph Press Release
Author: Deborah A. L. Friend
Publisher:
Total Pages:
Release: 2015
Genre: Press releases
ISBN: 9780994215116

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