How To Win The Customer In The Digital World PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download How To Win The Customer In The Digital World PDF full book. Access full book title How To Win The Customer In The Digital World.

How to Win Customers in the Digital World

How to Win Customers in the Digital World
Author: Peter Vervest
Publisher: Springer Science & Business Media
Total Pages: 264
Release: 2012-12-06
Genre: Business & Economics
ISBN: 3642571417

Download How to Win Customers in the Digital World Book in PDF, ePub and Kindle

Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world. From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG


Wining Digital Customers

Wining Digital Customers
Author: Howard Tiersky
Publisher: Cranberry Press, LLC
Total Pages: 400
Release: 2021-01-04
Genre: Business & Economics
ISBN: 9781734558531

Download Wining Digital Customers Book in PDF, ePub and Kindle

Tiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.


The New Marketing

The New Marketing
Author: Cheryl Burgess
Publisher: SAGE
Total Pages: 317
Release: 2020-07-27
Genre: Business & Economics
ISBN: 152973830X

Download The New Marketing Book in PDF, ePub and Kindle

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.


Win New Customers

Win New Customers
Author: Jean Ginzburg
Publisher: Createspace Independent Publishing Platform
Total Pages: 84
Release: 2017-09-20
Genre:
ISBN: 9781977601704

Download Win New Customers Book in PDF, ePub and Kindle

You don't know where to begin. You are frustrated because you don't know all the strategies and tactics to grow your business. You are all over the place-starting one thing, finding that at first sight it might not be working and giving up. Then jumping to the next shiny thing and only to find that, it too has failed. This is known in the community as "shiny object syndrome." You love your idea or product but you don't know how to use digital marketing as a channel for your business. You also feel overwhelmed at all the steps needed to take to get to the final destination and it makes you uneasy. And on top of all that, you are getting customers haphazardly. One month you might have a ton of customers, the next months it's crickets. You have an amazing business and a solid product. And I know you want to get there! I know you want to feel successful. You want to get to the point where you know what you need to do to create a strategy for your business. You understand how to execute on next steps. You don't feel like digital marketing makes your head hurt or is too complex and complicated. You understand all the main components of digital marketing and you know how to use each of the components and at which time. You see your business growing and are excited you've created a successful venture. With this book, I can take you there! I can get you to where you WANT to be. You have probably tried from one to dozens of books, courses and paid programs targeted to entrepreneurs. These courses typically lure entrepreneurs in with amazing results and stretched stories of how someone, somewhere has made thousands of dollars utilizing this one method that will make you rich. This book is different. And do you know why? Because this framework has been refined and perfected over five years. This isn't just a quick system that I set up. This is a framework that worked for my business AND my clients' businesses. This book goes through all the aspects of customer acquisition. You don't need to buy multiple books for how to create funnels or how to run Facebook ads. This book contains the ultimate guide to how to find new customers. This framework is a long-term investment in your business. This isn't about making a quick buck. If you want to invest in your business to have as your own for your revenue stream or to eventually sell, this formula I used to grow my clients' businesses from several thousand dollars per month to 7 figures per year can help you do that.


The Digital Seeker

The Digital Seeker
Author: Raj K. De Datta
Publisher: Columbia University Press
Total Pages: 254
Release: 2021-06-01
Genre: Business & Economics
ISBN: 0231554443

Download The Digital Seeker Book in PDF, ePub and Kindle

A WALL STREET JOURNAL BUSINESS BESTSELLER The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products—and businesses miss a vital opportunity to grow. Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world’s biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don’t just serve customers’ transactional needs but rather address the deeper problems for which they seek solutions. They are built on a digital-experience platform that provides agile, personalized, scalable performance. And they are created by product-centric digital teams, not traditional organizations. The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. De Datta defines and explains the power of the seeker-centric philosophy—translating it into a core operational playbook for digital teams to achieve transformative results. Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.


Choose Your Customer: How to Compete Against the Digital Giants and Thrive

Choose Your Customer: How to Compete Against the Digital Giants and Thrive
Author: Jonathan L. S. Byrnes
Publisher: McGraw-Hill Education
Total Pages: 288
Release: 2021-05-11
Genre: Business & Economics
ISBN: 9781264257096

Download Choose Your Customer: How to Compete Against the Digital Giants and Thrive Book in PDF, ePub and Kindle

Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants―by choosing the right customer and providing peerless value to them for long-term success. Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive―and win―in this era of digital behemoths. Choose Your Customer is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows you how to: Identify the customers who are the most profitable―and focus on them Provide services and experiences that can’t be replicated by the tech giants, no matter how much data they have or how much automation they use Support your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth Focus on your real profit core and build dominance in your specific target market These customer-focused strategies will enable you to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the aggressive giants, grow your customer base, and increase your profits for lasting success.


How to Win Friends and Influence People in the Digital Age

How to Win Friends and Influence People in the Digital Age
Author: Brent Cole
Publisher: Simon and Schuster
Total Pages: 263
Release: 2012-12-25
Genre: Business & Economics
ISBN: 1451612591

Download How to Win Friends and Influence People in the Digital Age Book in PDF, ePub and Kindle

This new edition is an up-to-date adaptation of Carnegie's timeless prescriptions for the digital age. This book is a must-have guide for anyone who wants to find success on Facebook, LinkedIn, Twitter, and any social media format today and in the future.


Winning In The Digital Age

Winning In The Digital Age
Author: Nitin Seth
Publisher: Penguin Random House India Private Limited
Total Pages: 338
Release: 2021-02-25
Genre: Business & Economics
ISBN: 9353057981

Download Winning In The Digital Age Book in PDF, ePub and Kindle

The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader. For every enterprise and its leaders, the digital age is a roller-coaster ride with more than its fair share of thrills and spills. It presents them with great opportunities to leapfrog and grow. However, success is not easy in the Digital Age. It requires a complete overhaul of the business model and organizational design, and the mind-sets of professionals. Such a large and complex change is not easy to manage, and enterprises often lose their way in their digital transformation attempts. Nitin brings in this book his 25+ years of experience in leadership roles in world-class firms like Mckinsey and Fidelity and Digital natives like Flipkart and Incedo. He presents compelling insights and practical examples and answers key questions on how enterprises can win in the Digital Age: • Why do firms fail at digital transformation? • How are the rules of business changing in the digital age? What disruptive opportunities does digital present in various industries? • How to best leverage the potential of digital technologies like AI and the Cloud? • How do organizational capabilities and culture need to change? • What new skills do leaders and young professionals need to build? Nitin brings clarity to the transformation process, breaking it down into seven building blocks and presenting how best to master them. The book is a practitioner’s guide for people across all age groups - students, young professionals, experienced professionals, senior executives on how they can realize the amazing opportunities the digital age offers them and achieve their true potential at work and in personal life.


Measuring the Digital World

Measuring the Digital World
Author: Gary Angel
Publisher: FT Press
Total Pages: 322
Release: 2015-11-20
Genre: Computers
ISBN: 0134195132

Download Measuring the Digital World Book in PDF, ePub and Kindle

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences! Helps you capture the knowledge you need to deliver deep personalization at scale Reflects today’s latest insights into digital behavior and consumer psychology For every digital marketer, analyst, and executive who wants to improve performance To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences. Angel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors... what they were trying to accomplish...how well you helped them... how you can personalize and optimize their digital experiences from now on... how you can use measurement to provide deep personalization at scale.